POWR vs BDOW!
We give POWR a 2.4 GPA and BDOW! a 2.2, out of 4.0. POWR grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
POWR
Library of 60+ website widgets, from popups and forms to feeds
BDOW!
Popups, sticky bars and sign-up forms with email, formerly Sumo
How we grade them
| 2.4GPAPOWRFair | 2.2GPABDOW!Fair | |
|---|---|---|
| Value for money | BGraded on the popup app alone. A site with 20,000 visitors needs Pro for exit intent and 1,000 sign-ups a month: $11.87 billed yearly ($15.84 monthly), in the cheapest quarter here. But each app is priced on its own, and all of them means Business at $79.19. | BA site with 20,000 visitors pays $19 a month billed yearly ($25 monthly) for 1 site, as long as sign-ups go on to your own email tool once 1,000 contacts are stored. That's in the cheapest quarter here. Keep the list in BDOW! and it's $48 at 10,000 contacts. |
| Free plan and trial | CEvery app has a free version, but the free popup stops at 25 sign-ups a month, shows POWR branding and has no exit intent. Starter at $4.83 drops the branding but keeps the 25 cap. Fine for a look, not for a real site. | DNo free plan any more, though the site's menu still says free forever. The 14-day trial needs a card up front, and you're charged unless you cancel before day 14. |
| Features | CSet beside its listed alternatives, which is fairer for a library of 60+ apps: the popup has 250+ templates, coupon, survey and age-check types, and exit-intent, delay and click triggers on Pro. There's no A/B testing on record, though, and the other apps are a different job. | CPopups, bars, welcome mats, scroll boxes and inline forms, exit intent, A/B tests, social proof, countdowns, cart recovery, discount codes and emails to your list. A lot for one plan, but its Shopify app is unavailable for now, so the shop tools stop at WooCommerce. |
| Ease of use | CNo rating on record. It installs as an app on Shopify, Wix and Squarespace or with embed code, and the editor needs no code, but you still build each popup and set its triggers. | CNo rating on record. A drag-and-drop editor and templates help, and on Showit it's added from inside your account. You still build the forms, set the targeting and write the emails. |
| Platforms and integrations | BWeb only, but its apps install on more than 70 platforms, including Shopify, Wix, BigCommerce, Squarespace and Joomla, and Pro syncs to Mailchimp, Google Sheets and Zapier. No desktop or phone app. | BWeb, with Showit, WordPress and WooCommerce, and sign-ups sent to Mailchimp, Kit, Flodesk, Klaviyo and AWeber. No Shopify app for now, and no desktop or phone app. |
| Best for | a cheap popup plus a few other widgets | popups and list emails on Showit or WordPress |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: POWR and BDOW!. How we grade
Price against what you get
POWR starts at $4.83 a month and scores 2.3 out of 4 on features, ease of use and platforms. BDOW! starts at $19 a month and scores 2.3.
They score the same, and POWR starts $14.17 a month lower. Of the other popup and widget tools on the chart, none scores higher than POWR for less, and 1 scores higher than BDOW! for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- POWR starts at $4.83 per app / month, billed annually. BDOW! starts at $19 per month for 1 site and 1,000 stored contacts, billed annually.
- POWR has a free plan. BDOW! does not, though it has a free trial.
- POWR also covers templates and no-code.
- BDOW! also covers email campaigns and a/B testing.
At a glance
| POWR | BDOW! | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $4.83 per app / month, billed annually | $19 per month for 1 site and 1,000 stored contacts, billed annually |
| Free plan | Every app has a free version; the free Popup allows 5 popup elements and 25 submissions a month, shows POWR branding and has no exit intent. | None |
| Free trial | None listed | 14-day free trial, credit card required; you are not charged if you cancel before day 14 |
| Web | ||
| Made by | POWR | Formilytics LLC (Showit) |
| Price read from | powr.io | bdow.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
POWR
- Small sites that need a popup plus a few other widgets, such as a form or a feed
- Shopify, Wix and Squarespace stores adding features without code
- Trying a popup for free before paying for one app
BDOW!
- Showit websites, where it is added from inside the Showit account
- Small businesses that want popups and simple list emails in one tool
- Former Sumo users looking for the product's current home
Worth knowing
POWR
- Starter and Pro upgrade only one app type each; covering several apps means several subscriptions or the Business plan.
- For popups, exit intent, delay triggers and Mailchimp or Zapier sync need Pro; the free and Starter versions stop at 25 submissions a month.
- Monthly upgrades are not refunded; annual and two-year upgrades can be refunded within 5 days of purchase.
- Its pages state the yearly saving differently: 10% in the FAQ and 20% on the popup page, with listed prices 20% to 31% below monthly.
BDOW!
- There is no longer a free plan: the trial needs a card, though the site's menu still says free forever.
- Each plan covers one site; a second site needs a second Pro subscription.
- Its Shopify app is unavailable for now; the vendor says a new one is coming.
- Past the stored-contact limit, new sign-ups are only forwarded to your connected email tool; 50,000+ contacts is priced on request.
Key features
POWR
- Popups for many jobs
- Email sign-up, coupon, exit-intent, abandoned-cart, age-check, survey and promotion popups, with more than 250 templates to start from.
- Triggers and display rules
- From Pro, show a popup on exit intent, after a delay or on a click, cap how often visitors see it and schedule campaigns for set dates.
- 60+ other website apps
- Form builders, photo and video galleries, Instagram and social feeds, countdown timers, product reviews, FAQ, live chat and PayPal or Stripe buttons.
- Works on most site builders
- Apps install on more than 70 platforms, including Shopify, Wix, BigCommerce, Squarespace and Joomla, or on any HTML site with embed code.
- Lead capture and follow-up
- Submissions land in a dashboard with instant alerts; Pro adds an automated welcome email and sync to Mailchimp, Google Sheets and Zapier.
- One dashboard for every app
- Manage all apps across all your sites in one place, with the contacts and payments each one has collected.
BDOW!
- Popups, bars and forms
- Pop-ups, smart bars, welcome mats, scroll boxes, click-triggered and inline forms, built in a drag-and-drop editor from templates.
- Targeting rules
- Show or hide a form by device, page or URL, exit intent, new or returning visitor and referrer.
- Email to the list
- Send welcome emails, campaigns and broadcasts to the contacts it collects, with no cap on the number of sends.
- Social proof and countdowns
- Notifications of recent sign-ups and purchases, shown up to 50,000 page views, and evergreen countdown timers that start for each visitor.
- Ecommerce offers
- Discount codes, cart abandonment recovery and in-cart offers to raise order value, with revenue reports; it connects to WooCommerce.
- A/B tests and analytics
- Split-test form variations, pick a winner in one click, and keep email and form statistics for 2 years.
Plans
POWR
Free$0
The free version of each app. For the Popup app: 5 popup elements and 25 submissions a month.
Starter$4.83
per app / month, billed annually ($7.04 billed monthly)
Upgrades one app type. For Popup: no POWR branding and unlimited elements, but still 25 submissions a month and no exit intent or Mailchimp.
Pro$11.87
per app / month, billed annually ($15.84 billed monthly)
Upgrades one app type. For Popup: 1,000 submissions a month, exit intent, delay and click triggers, a welcome email, and Mailchimp and Zapier sync.
Business$79.19
per month, billed annually ($98.99 billed monthly)
Upgrades the whole account: every feature on all 60+ apps, unlimited popup submissions and 10,000 Email Blast sends a month.
BDOW!
Pro$19
per month for up to 1,000 contacts, billed annually ($25 monthly)
1 site, every feature and unlimited email sends; $228 a year. Price rises with stored contacts: $48 a month at 10,000 ($60 billed monthly).
Ways to pay less
POWR
- Annual discount
Yearly and two-year billing cost less
Popup Starter is $4.83 a month billed annually against $7.04 monthly; the FAQ gives 10% off yearly and 20% off two-year billing.
- Nonprofit
Half price for registered nonprofits
Registered nonprofits get 50% off yearly upgrades, arranged through customer support.
BDOW!
- Annual discount
Annual billing saves $72 a year
Pro is $19 a month billed yearly ($228) against $25 billed monthly; the saving grows with the contact tier.
