Profound vs Reachd (2026): which should you pick?

Pick Profound if

• Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
• Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces

Look elsewhere if

• Skip it if you want to sign up and pay without a sales call, as brands can't
• Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
• Tight if you want to test your own questions, since the trial's prompts are fixed
• Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
• Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause

Pick Reachd if

• Fits if you run a local business, such as a clinic, law firm or contractor
• Works for owners who want a short weekly to-do list by email rather than a dashboard

Look elsewhere if

• Skip it if you need Perplexity, Claude or Grok for under $239 a month, as Starter covers ChatGPT and Google AI only
• Watch out: query volume is given only as standard or twice standard, with no prompt count published
• Not for you if you want the work done for you, as Expert adds an adviser, not someone to make the changes
• Pricey if you run several businesses, since each one is priced separately, from $79 a month billed yearly or $99 monthly
• Tight if you want to try it properly first, as only the first analysis is free

Profound

• Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
• Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
• On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
• Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.

Reachd

• Starter tracks only ChatGPT and Google AI; Perplexity, Claude and Grok start at Pro, $239 a month billed annually.
• Prices are per business, and query volume is given only as standard or twice standard, with no prompt count published.
• Your own team makes the site changes and outside listings on every plan; Expert adds an adviser, not someone to do the work.
• Agency plans cost $159 or $199 per client a month billed annually ($199 or $249 monthly), with white-label reports.

Profound

Answer Engine Insights

Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.

Wide engine coverage

Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.

AI Marketer and agents

An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.

Agent Analytics

Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.

Prompt Volumes

Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.

Agency workspaces

Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.

Reachd

Weekday customer query runs

Every weekday it asks realistic customer questions on ChatGPT, Google AI, Perplexity, Claude and Grok and records which businesses get recommended. Starter covers the first two.

Source tracing

For each question a competitor wins, it names the sources the AI relied on, such as a Yelp listing or directory entry, and the sentence that earned the recommendation.

Fact audit

Checks what each AI platform knows about the facts customers weigh, such as prices, services and location, and flags any that a platform is missing.

Ranked insights by email

Each gap becomes an insight naming the page to change and the visibility points it should add; the top action is emailed once or twice a week.

Product-level scoring

For product brands, each product is scored within its own category, with the retailers and marketplaces that carry rivals but not the product.

API and MCP server

A read-only REST API, at 5,000 requests a day per key, and an MCP server for Claude and ChatGPT come with every plan.

Profound

• Agency Growth$99

  per month for up to 10 pitch workspaces a month

  For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.

• EnterpriseCustom

  For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.

• Agency EnterpriseCustom

  For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.

Reachd

• Starter$79

  per business / month, billed annually ($99 billed monthly)

  ChatGPT and Google AI, competitor insights, automatic location and language, API and MCP access, unlimited team members.

• Pro$239

  per business / month, billed annually ($299 billed monthly)

  Adds Perplexity, Claude and Grok, twice the queries, custom queries, locations and languages, and priority support.

• Expert$399

  per business / month, billed annually ($499 billed monthly)

  Everything in Pro plus an AI search expert who picks priorities each month, watches each change and sends monthly reports.

• EnterpriseCustom

  Custom query volume, multi-location rollout with per-location reports, SSO, a security review and an account team.

Profound

No public discounts listed.

Reachd

• Annual discount

  About 20% off with annual billing

  Reachd's pricing page shows Starter at $79 a month billed yearly against $99 monthly, a saving it gives as $240 a year; Pro and Expert save $720 and $1,200.