Reachd vs Trakkr (2026): which should you pick?

Pick Reachd if

• Fits if you run a local business, such as a clinic, law firm or contractor
• Works for owners who want a short weekly to-do list by email rather than a dashboard

Look elsewhere if

• Skip it if you need Perplexity, Claude or Grok for under $239 a month, as Starter covers ChatGPT and Google AI only
• Watch out: query volume is given only as standard or twice standard, with no prompt count published
• Not for you if you want the work done for you, as Expert adds an adviser, not someone to make the changes
• Pricey if you run several businesses, since each one is priced separately, from $79 a month billed yearly or $99 monthly
• Tight if you want to try it properly first, as only the first analysis is free

Pick Trakkr if

• Fits if you want Claude, Grok and DeepSeek tracked without paying per model
• Works for teams that pipe their data into Zapier, Slack or Google Sheets

Look elsewhere if

• Tight if you track lots of questions, as every plan stops at 50 prompts per brand without paid packs
• Pricey if you need the REST API, unlimited seats or client portals, which need Scale at $500 a month
• Skip it if ChatGPT shopping matters, as it's an extra $49 per brand a month
• Watch out: the 14-day trial needs a card, and there's no free plan
• Watch out: Growth has 3 seats and caps AI Pages requests at 2,500 a month

Reachd

• Starter tracks only ChatGPT and Google AI; Perplexity, Claude and Grok start at Pro, $239 a month billed annually.
• Prices are per business, and query volume is given only as standard or twice standard, with no prompt count published.
• Your own team makes the site changes and outside listings on every plan; Expert adds an adviser, not someone to do the work.
• Agency plans cost $159 or $199 per client a month billed annually ($199 or $249 monthly), with white-label reports.

Trakkr

• Every plan tracks 50 prompts per brand; more depth needs paid prompt packs.
• ChatGPT shopping tracking is an add-on at $49 per brand per month.
• The REST API, unlimited seats and client portals need Scale at $500 a month.
• Prices are set and billed in US dollars, though the page may show pound or euro equivalents.

Reachd

Weekday customer query runs

Every weekday it asks realistic customer questions on ChatGPT, Google AI, Perplexity, Claude and Grok and records which businesses get recommended. Starter covers the first two.

Source tracing

For each question a competitor wins, it names the sources the AI relied on, such as a Yelp listing or directory entry, and the sentence that earned the recommendation.

Fact audit

Checks what each AI platform knows about the facts customers weigh, such as prices, services and location, and flags any that a platform is missing.

Ranked insights by email

Each gap becomes an insight naming the page to change and the visibility points it should add; the top action is emailed once or twice a week.

Product-level scoring

For product brands, each product is scored within its own category, with the retailers and marketplaces that carry rivals but not the product.

API and MCP server

A read-only REST API, at 5,000 requests a day per key, and an MCP server for Claude and ChatGPT come with every plan.

Trakkr

Eight AI models tracked daily

Prompts run every day on ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek and Meta AI, with no per-model fees.

Citations and perception

Shows which pages AI answers cite and how the models describe the brand, alongside competitor share of visibility.

Crawler monitoring and site fixes

Counts visits from AI crawlers and gives technical and content recommendations; AI Pages requests are capped at 2,500 a month on Growth.

Articles from credits

Writes articles from a monthly allowance of 25 credits on Growth and 100 on Scale, with one-time top-up packs for more.

Agency tools

Scale includes white-label client portals on a custom domain, client logins and brand comparison for pitches.

Integrations and API

Sends data to Zapier, Slack, Google Sheets and webhooks, publishes to WordPress, Shopify and Webflow, and offers MCP on every plan.

Reachd

• Starter$79

  per business / month, billed annually ($99 billed monthly)

  ChatGPT and Google AI, competitor insights, automatic location and language, API and MCP access, unlimited team members.

• Pro$239

  per business / month, billed annually ($299 billed monthly)

  Adds Perplexity, Claude and Grok, twice the queries, custom queries, locations and languages, and priority support.

• Expert$399

  per business / month, billed annually ($499 billed monthly)

  Everything in Pro plus an AI search expert who picks priorities each month, watches each change and sends monthly reports.

• EnterpriseCustom

  Custom query volume, multi-location rollout with per-location reports, SSO, a security review and an account team.

Trakkr

• Growth$100

  per month for 1 brand and 50 prompts, billed monthly

  All 8 AI models checked daily, 25 article credits a month, 3 seats, 3 automations, MCP access and 1 year of history.

• Scale$500

  per month for 10 brands and 50 prompts each, billed monthly

  Everything in Growth with 100 article credits, unlimited seats and automations, the REST API and white-label client portals.

• Enterprise$1,000

  per month and up, billed annually

  Unlimited brands and prompts, SSO and a security review, custom contracts, a dedicated success manager and a support SLA.

Reachd

• Annual discount

  About 20% off with annual billing

  Reachd's pricing page shows Starter at $79 a month billed yearly against $99 monthly, a saving it gives as $240 a year; Pro and Expert save $720 and $1,200.

Trakkr

• Annual discount

  Two months free with annual billing

  Trakkr's pricing FAQ says annual plans include 2 months free, a 17% saving, charged upfront for the year.