Knowatoa vs Reachd (2026): which should you pick?

Pick Knowatoa if

• Fits if you want an alert when AI answers start saying wrong things about your brand
• Works for teams with several sites, since one account tracks unlimited sites on a shared question limit

Look elsewhere if

• Skip it if Claude, Gemini, Perplexity or Meta AI matter, as they need Growth at $199 a month
• Not for you if you need the API, MCP or Looker Studio on a budget, since they start at Growth
• Tight if you want to know your question limit before you buy, as the page doesn't say
• Watch out: the trial's length isn't stated, and annual prices are offered but not listed
• Watch out: agencies are priced on a separate calculator by sites, questions, services and refresh rate

Pick Reachd if

• Fits if you run a local business, such as a clinic, law firm or contractor
• Works for owners who want a short weekly to-do list by email rather than a dashboard

Look elsewhere if

• Skip it if you need Perplexity, Claude or Grok for under $239 a month, as Starter covers ChatGPT and Google AI only
• Watch out: query volume is given only as standard or twice standard, with no prompt count published
• Not for you if you want the work done for you, as Expert adds an adviser, not someone to make the changes
• Pricey if you run several businesses, since each one is priced separately, from $79 a month billed yearly or $99 monthly
• Tight if you want to try it properly first, as only the first analysis is free

Knowatoa

• Starter covers only ChatGPT, Google AI Overviews and AI Mode; Claude, Gemini, Perplexity and Meta AI need Growth.
• The API, MCP server and Looker Studio connector start at Growth ($199 a month).
• The pricing page does not state how many questions each plan tracks; annual pricing is available but not listed.
• Agencies get a separate calculator that prices by client sites, questions per site, services and refresh frequency.

Reachd

• Starter tracks only ChatGPT and Google AI; Perplexity, Claude and Grok start at Pro, $239 a month billed annually.
• Prices are per business, and query volume is given only as standard or twice standard, with no prompt count published.
• Your own team makes the site changes and outside listings on every plan; Expert adds an adviser, not someone to do the work.
• Agency plans cost $159 or $199 per client a month billed annually ($199 or $249 monthly), with white-label reports.

Knowatoa

Answer and competitor gaps

Shows the AI answers your brand is missing from and where competitors appear in your place, tracked daily.

Citation sources

Lists which sites the AI models trust and cite most for the questions you track.

Sentiment alerts

Flags when AI answers start saying negative or wrong things about a brand, its products or its people.

AI Search Console

Reports how AI bot crawlers reach your site, with status codes such as 403 and 404 and the failures to investigate.

Languages, locations and many sites

Questions can be set per language and location, and an account can track unlimited sites sharing one question limit.

MCP, API and reporting

Growth connects to Claude, ChatGPT, Codex and other assistants over MCP, and feeds a REST API, Looker Studio and scheduled CSV exports.

Reachd

Weekday customer query runs

Every weekday it asks realistic customer questions on ChatGPT, Google AI, Perplexity, Claude and Grok and records which businesses get recommended. Starter covers the first two.

Source tracing

For each question a competitor wins, it names the sources the AI relied on, such as a Yelp listing or directory entry, and the sentence that earned the recommendation.

Fact audit

Checks what each AI platform knows about the facts customers weigh, such as prices, services and location, and flags any that a platform is missing.

Ranked insights by email

Each gap becomes an insight naming the page to change and the visibility points it should add; the top action is emailed once or twice a week.

Product-level scoring

For product brands, each product is scored within its own category, with the retailers and marketplaces that carry rivals but not the product.

API and MCP server

A read-only REST API, at 5,000 requests a day per key, and an MCP server for Claude and ChatGPT come with every plan.

Knowatoa

• Starter$59

  per month; annual billing also offered

  ChatGPT, AI Overviews and AI Mode; answer gaps, competitor gaps, citations, sentiment alerts, weekly digest and AI agents.

• Growth$199

  per month; annual billing also offered

  All 7 AI services, higher question volume, API, MCP server, Looker Studio and NinjaCat, and a dedicated account rep.

• EnterpriseCustom

  Custom volume and scale, custom integrations and priority feature requests.

Reachd

• Starter$79

  per business / month, billed annually ($99 billed monthly)

  ChatGPT and Google AI, competitor insights, automatic location and language, API and MCP access, unlimited team members.

• Pro$239

  per business / month, billed annually ($299 billed monthly)

  Adds Perplexity, Claude and Grok, twice the queries, custom queries, locations and languages, and priority support.

• Expert$399

  per business / month, billed annually ($499 billed monthly)

  Everything in Pro plus an AI search expert who picks priorities each month, watches each change and sends monthly reports.

• EnterpriseCustom

  Custom query volume, multi-location rollout with per-location reports, SSO, a security review and an account team.

Knowatoa

No public discounts listed.

Reachd

• Annual discount

  About 20% off with annual billing

  Reachd's pricing page shows Starter at $79 a month billed yearly against $99 monthly, a saving it gives as $240 a year; Pro and Expert save $720 and $1,200.