Otterly.AI vs Reachd (2026): which should you pick?

Pick Otterly.AI if

• Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
• Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

• Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
• Not for you if you need white-label reports, as there aren't any
• Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
• Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
• Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

Pick Reachd if

• Fits if you run a local business, such as a clinic, law firm or contractor
• Works for owners who want a short weekly to-do list by email rather than a dashboard

Look elsewhere if

• Skip it if you need Perplexity, Claude or Grok for under $239 a month, as Starter covers ChatGPT and Google AI only
• Watch out: query volume is given only as standard or twice standard, with no prompt count published
• Not for you if you want the work done for you, as Expert adds an adviser, not someone to make the changes
• Pricey if you run several businesses, since each one is priced separately, from $79 a month billed yearly or $99 monthly
• Tight if you want to try it properly first, as only the first analysis is free

Otterly.AI

• Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
• Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
• Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
• There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

Reachd

• Starter tracks only ChatGPT and Google AI; Perplexity, Claude and Grok start at Pro, $239 a month billed annually.
• Prices are per business, and query volume is given only as standard or twice standard, with no prompt count published.
• Your own team makes the site changes and outside listings on every plan; Expert adds an adviser, not someone to do the work.
• Agency plans cost $159 or $199 per client a month billed annually ($199 or $249 monthly), with white-label reports.

Otterly.AI

Daily prompt monitoring

Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.

Link citation analysis

Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.

AI prompt research

Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.

GEO audit

A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.

Agent Analytics

Reports AI agent and crawler visits to your site from server log files you upload.

API, MCP and Looker Studio

An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

Reachd

Weekday customer query runs

Every weekday it asks realistic customer questions on ChatGPT, Google AI, Perplexity, Claude and Grok and records which businesses get recommended. Starter covers the first two.

Source tracing

For each question a competitor wins, it names the sources the AI relied on, such as a Yelp listing or directory entry, and the sentence that earned the recommendation.

Fact audit

Checks what each AI platform knows about the facts customers weigh, such as prices, services and location, and flags any that a platform is missing.

Ranked insights by email

Each gap becomes an insight naming the page to change and the visibility points it should add; the top action is emailed once or twice a week.

Product-level scoring

For product brands, each product is scored within its own category, with the retailers and marketplaces that carry rivals but not the product.

API and MCP server

A read-only REST API, at 5,000 requests a day per key, and an MCP server for Claude and ChatGPT come with every plan.

Otterly.AI

• Lite$25

  per month, billed yearly ($29 billed monthly)

  15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

• Standard$160

  per month, billed yearly ($189 billed monthly)

  100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

• Premium$422

  per month, billed yearly ($489 billed monthly)

  400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

• EnterpriseCustom

  From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.

Reachd

• Starter$79

  per business / month, billed annually ($99 billed monthly)

  ChatGPT and Google AI, competitor insights, automatic location and language, API and MCP access, unlimited team members.

• Pro$239

  per business / month, billed annually ($299 billed monthly)

  Adds Perplexity, Claude and Grok, twice the queries, custom queries, locations and languages, and priority support.

• Expert$399

  per business / month, billed annually ($499 billed monthly)

  Everything in Pro plus an AI search expert who picks priorities each month, watches each change and sends monthly reports.

• EnterpriseCustom

  Custom query volume, multi-location rollout with per-location reports, SSO, a security review and an account team.

Otterly.AI

No public discounts listed.

Reachd

• Annual discount

  About 20% off with annual billing

  Reachd's pricing page shows Starter at $79 a month billed yearly against $99 monthly, a saving it gives as $240 a year; Pro and Expert save $720 and $1,200.