Replo vs Unbounce (2026): which should you pick?

Pick Replo if

• Fits if you run a store and want an AI to draft pages for you
• Makes sense if you want hosting and analytics in one place

Look elsewhere if

• Pricey if you need your own domain, as Starter is $99 a month billed yearly
• Tight if you stay free, as the usage allowance is a one-time amount
• Watch out: extra credits and extra custom-domain sites cost more
• Watch out: visitor sessions are capped at 100,000 a month on Starter, shared across the workspace

Pick Unbounce if

• Fits if you test every landing page and want AI to split the traffic between versions
• Works for agencies running campaign pages for several clients

Look elsewhere if

• Tight if you start on Starter, since 500 visitors a month goes fast once ads are running
• Pricey if A/B testing is why you're here, as it starts at $112 a month, and AI traffic routing at $187
• Not for you if you want pop-ups on the cheapest plan, as they start on Build at $74
• Watch out: passing the visitor limit brings an overage fee the pricing page gives no rate for
• Watch out: the trial is one user with no custom domain and some traffic limits, and Build still allows 1 user

Replo

• The free plan's usage is a one-time amount; paid plans renew usage monthly and extra credits can be bought.
• Starter and Pro each include one custom-domain site; more cost a flat monthly price per site.
• Visitor sessions are capped at 100,000 a month on Starter and 500,000 on Pro, shared across the workspace.
• Paid plans carry a 14-day money-back guarantee, per the pricing page.

Unbounce

• Starter allows only 5 pages and 500 visitors a month; pop-ups, sticky bars and multi-step forms start at Build.
• A/B testing starts at Experiment ($112 a month billed annually), and Smart Traffic needs Optimize.
• Passing the visitor limit brings a one-time overage fee; the pricing page does not give the rate.
• The trial is limited to a single user and no custom domain, with some traffic restrictions.

Replo

AI site builder

Ask in chat for a page, such as a product page for a given item, and Replo builds it from your connected brand and product data.

Hosting included

Sites publish on replosites.com on every plan; Starter and Pro include one site on a custom domain.

Experiments and analytics

Track visits, conversions and attributed revenue per site, and run A/B tests and heatmaps on pages.

Store and ad connections

Connects to Shopify, Klaviyo and Meta, and supports Figma import and a page-per-ad workflow.

Saved workflows

Save and rerun workflows such as audits and reports, available on every plan.

Founder-led onboarding on Pro

Pro adds optimization recommendations, 10 hours of hands-on onboarding and recurring check-ins.

Unbounce

Drag-and-drop landing pages

Build pages from 100+ templates or from scratch, publish them to unlimited subdomains or a WordPress site, with hosting included.

Pop-ups and sticky bars

From the Build plan, add pop-ups and sticky bars to landing pages, with scheduling and advanced triggers on Optimize.

A/B testing

The Experiment plan adds unlimited A/B tests and variants, manual traffic splits and confidence intervals for each result.

Smart Traffic

On Optimize, AI routes each visitor to the page variant most likely to convert for someone like them, instead of an even split.

AI copywriting and MCP server

AI copywriting comes with Build and above, and an MCP server on every plan lets assistants such as Claude and ChatGPT build and manage pages.

Forms and lead routing

Lead gen and multi-step forms send leads to CRMs and email tools through in-app integrations, Zapier or webhooks.

Replo

• Free$0

  Unlimited sites on replosites.com with analytics; usage is a one-time amount and there is no custom domain.

• Starter$99

  per month, billed annually

  Shown as $99, was $119. 1 custom domain, monthly usage, 100,000 visitor sessions a month, 1:1 setup call.

• Pro$499

  per month, billed annually

  Shown as $499, was $599. 5x Starter's usage, 500,000 sessions, 10 hours of onboarding and a shared Slack channel.

• CustomCustom

  Custom usage and session limits, volume pricing and priority support; sold through a call.

Unbounce

• Starter$22

  per month for up to 500 visitors, billed annually ($29 monthly)

  5 landing pages, 1 user, 1 root domain, lead gen forms, the MCP server and hosting, with unlimited conversions.

• Build$74

  per month for up to 20,000 visitors, billed annually ($99 monthly)

  Unlimited pages, pop-ups and sticky bars, multi-step forms, AI copywriting, custom code and 1,000+ integrations. 1 user and 1 root domain.

• Experiment$112

  per month for up to 30,000 visitors, billed annually ($149 monthly)

  Unlimited A/B testing and variants, dynamic text replacement and conversion reporting, for 3 users and 2 root domains.

• Optimize$187

  per month for up to 50,000 visitors, billed annually ($249 monthly)

  AI traffic optimization (Smart Traffic), scheduling, advanced triggers and audience insights, for 5 users and 3 root domains.

• ConciergeCustom

  From 100,000 visitors a month, 15 users and 5 root domains, with implementation services and a dedicated success manager.

• AgencyCustom

  For agencies running client campaigns: from 50,000 visitors, 5 users and 10 root domains, plus a listing in the partner directory.

Replo

• Annual discount

  Save 17% with annual billing

  The pricing page toggle lists a 17% saving for annual billing, with Starter shown at $99 against $119.

Unbounce

• Annual discount

  Save 25% with yearly billing

  Unbounce's pricing page lists a 25% saving on yearly billing: Starter is $22 a month instead of $29, Build $74 instead of $99 and Optimize $187 instead of $249.