Alternatives · Marketing Reports
Adverity alternatives
As of Nov 13, 2026, the highest-graded Adverity alternative is Windsor.ai (2.4 GPA). It's also the best free one.
Adverity compared with 7 alternatives: Supermetrics, Funnel, Improvado, Windsor.ai, TapClicks and 2 more.
Adverity has a free plan. Paid plans start at $15,417 per month, Adverity Atlas Standard, annual plan. 1 of the 7 alternatives is free or has a free plan. 2 more offer a free trial.
Listings checked up to Nov 13, 2026 · Where the facts come from
Black Friday: is there a Adverity sale?
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| AdverityThis tool | Free plan · from $15,417/mo | Yes | Web |
| Supermetrics | Free trial · from $44/mo | Trial only | Web |
| Funnel | Free trial · from $300/mo | Trial only | Web |
| Improvado | From $100/mo | No | Web |
| Windsor.ai | Free plan · from $19/mo | Yes | Web |
| TapClicks | Paid | No | Web |
| Marketing Evolution | Paid | No | Web |
| NinjaCat | Paid | No | Web |
Price against what you get
Adverity starts at $15,417 a month and scores 2.3 out of 4 on features, ease of use and platforms. 2 of the 4 alternatives on this chart score higher and start lower: Funnel and Improvado.
Supermetrics and Windsor.ai start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Adverity
Supermetrics
Marketing data connectors for sheets, BI tools and AI chats
- Supermetrics starts at $44 per month, billed yearly ($59 billed monthly).
- Supermetrics has no free plan, only a free trial, unlike Adverity.
- Supermetrics does not cover workflow automation, which Adverity does.
Suits: Marketers who report from Google Sheets or Looker Studio
Funnel
Marketing data hub that feeds dashboards, warehouses and AI
- Funnel starts at $300 per month, billed annually.
- Funnel has no free plan, only a free trial, unlike Adverity.
- Funnel does not cover workflow automation, which Adverity does.
Suits: Marketing and data teams centralizing many ad and analytics sources
Improvado
Marketing data platform with an AI layer and governance
- Improvado starts at $100 per month for MCP Only; $20,000 per year and up for Starter.
- Improvado has no free plan, unlike Adverity.
- Improvado does not cover workflow automation, which Adverity does.
Suits: Mid-size and large marketing teams with many sources
Windsor.ai
Marketing data connectors for BI tools, sheets and AI
- Windsor.ai starts at $19 per month, billed annually ($23 billed monthly).
- Windsor.ai does not cover workflow automation, which Adverity does.
Suits: Small teams that need a low-priced connector to Looker Studio
TapClicks
Marketing reporting and data platform for agencies and brands
- TapClicks has no free plan, unlike Adverity.
Suits: Agencies reporting across many client accounts
Marketing Evolution
Marketing measurement platform built on a unified data layer
- Marketing Evolution has no free plan, unlike Adverity.
- Marketing Evolution also covers AI agents and web analytics.
- Marketing Evolution does not cover workflow automation and dashboards, which Adverity does.
Suits: Enterprise marketing teams that want one measured source of truth across channels
NinjaCat
AI agent and reporting platform for multi-account marketing
- NinjaCat has no free plan, unlike Adverity.
- NinjaCat also covers AI agents.
- NinjaCat does not cover workflow automation, which Adverity does.
Suits: Agencies running hundreds of client accounts
Limits worth knowing in Adverity
- Only Atlas Standard shows a price ($15,417 a month on an annual plan); Atlas Enterprise and all three Connect plans are quote-only.
- Contracts are annual, according to the pricing page.
- Connect pricing depends on data sources, data volume and destinations.
- The pricing page says personalized demos are not offered to students.
Common questions
What are the alternatives to Adverity?
The alternatives to Adverity in this directory are Supermetrics, Funnel, Improvado, Windsor.ai, TapClicks, Marketing Evolution and NinjaCat. Each one has a side-by-side comparison with Adverity.
Is there a free alternative to Adverity?
Yes. Windsor.ai has a free plan alongside paid ones.
When were these prices checked?
Each listing shows its own date. On this page they run from Nov 12, 2026 to Nov 13, 2026. Vendors change prices without notice, so confirm on their site before you buy.