Alternatives · Marketing Reports
Funnel alternatives
As of Nov 13, 2026, the highest-graded Funnel alternative is Windsor.ai (2.4 GPA). It's also the best free one.
Funnel compared with 7 alternatives: Supermetrics, Windsor.ai, Improvado, Adverity, Porter Metrics and 2 more.
Funnel is a paid product with a free trial, starting at $300 per month, billed annually. 4 of the 7 alternatives are free or have a free plan. 2 more offer a free trial.
Listings checked up to Nov 13, 2026 · Where the facts come from
Black Friday: is there a Funnel sale?
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| FunnelThis tool | Free trial · from $300/mo | Trial only | Web |
| Supermetrics | Free trial · from $44/mo | Trial only | Web |
| Windsor.ai | Free plan · from $19/mo | Yes | Web |
| Improvado | From $100/mo | No | Web |
| Adverity | Free plan · from $15,417/mo | Yes | Web |
| Porter Metrics | Free plan · from $12.50/mo | Yes | Web |
| Catchr | Free trial · from $24/mo | Trial only | Web |
| Dataslayer | Free plan · from $35/mo | Yes | Web |
Price against what you get
Funnel starts at $300 a month and scores 2.7 out of 4 on features, ease of use and platforms. None of the 7 alternatives on this chart both scores higher and starts lower.
Supermetrics, Windsor.ai, Improvado, Porter Metrics, Catchr and Dataslayer start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Funnel
Supermetrics
Marketing data connectors for sheets, BI tools and AI chats
- Supermetrics starts at $44 per month, billed yearly ($59 billed monthly).
Suits: Marketers who report from Google Sheets or Looker Studio
Windsor.ai
Marketing data connectors for BI tools, sheets and AI
- Windsor.ai starts at $19 per month, billed annually ($23 billed monthly).
- Windsor.ai has a free plan, which Funnel lacks.
Suits: Small teams that need a low-priced connector to Looker Studio
Improvado
Marketing data platform with an AI layer and governance
- Improvado starts at $100 per month for MCP Only; $20,000 per year and up for Starter.
Suits: Mid-size and large marketing teams with many sources
Adverity
Marketing data integration and governance for brands and agencies
- Adverity starts at $15,417 per month, Adverity Atlas Standard, annual plan.
- Adverity has a free plan, which Funnel lacks.
- Adverity also covers workflow automation.
Suits: Enterprises and agencies with many marketing sources
Porter Metrics
Marketing data connectors priced per connected account
- Porter Metrics starts at $12.50 per account / month, billed annually ($15 billed monthly).
- Porter Metrics has a free plan, which Funnel lacks.
Suits: Small agencies and freelancers with a few client accounts
Catchr
Marketing data connectors for dashboards, sheets and AI tools
- Catchr starts at $24 per month, billed monthly.
- Catchr also covers spreadsheets.
- Catchr does not cover dashboards, which Funnel does.
Suits: Freelancers and small agencies reporting in Looker Studio or Sheets
Dataslayer
Sends marketing data to Sheets, BI tools and AI assistants
- Dataslayer starts at $35 per month, billed annually ($39 billed monthly).
- Dataslayer has a free plan, which Funnel lacks.
- Dataslayer also covers spreadsheets.
Suits: Agencies and PPC teams that report from Google Sheets or Looker Studio
Limits worth knowing in Funnel
- Both listed prices are starting prices and are billed annually; the pricing page shows no monthly-billing option.
- Starter is limited to 1 workspace and 1 portal, and its export frequency is daily rather than every 2 hours.
- Funnel Measure (MMM, MTA, incrementality testing) is an add-on priced by quote.
- Agency pricing is quoted on request; the pricing page says to get in touch for an offer.
Common questions
What are the alternatives to Funnel?
The alternatives to Funnel in this directory are Supermetrics, Windsor.ai, Improvado, Adverity, Porter Metrics, Catchr and Dataslayer. Each one has a side-by-side comparison with Funnel.
Is there a free alternative to Funnel?
Yes. Windsor.ai, Adverity, Porter Metrics and Dataslayer have a free plan alongside paid ones.
When were these prices checked?
Each listing shows its own date. On this page they run from Nov 12, 2026 to Nov 13, 2026. Vendors change prices without notice, so confirm on their site before you buy.