Alternatives · SEO
Similarweb alternatives
Similarweb compared with 5 alternatives: Semrush, Ahrefs, SE Ranking, Serpstat and Moz Pro.
Similarweb has a free plan. Paid plans start at $125 per month, billed annually ($199 billed monthly). 3 of the 5 alternatives are free or have a free plan. 2 more offer a free trial.
5 tools · Listings checked up to Oct 17, 2026 · Where the facts come from
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| SimilarwebThis tool | Free plan · from $125/mo | Yes | Web, Browser extension |
| Semrush | Free plan · from $117.33/mo | Yes | Web |
| Ahrefs | Free plan · from $29/mo | Yes | Web, Browser extension |
| SE Ranking | Free trial · from $103.20/mo | Trial only | Web |
| Serpstat | Free trial · from $50/mo | Trial only | Web, Browser extension |
| Moz Pro | Free plan · from $49/mo | Yes | Web, Browser extension |
Price against what you get
Similarweb starts at $125 a month and scores 2.3 out of 4 on features, ease of use and platforms. 2 of the 5 alternatives on this chart score higher and start lower: Semrush and SE Ranking.
Ahrefs, Serpstat and Moz Pro start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Similarweb
- Free plan · from $117.33/mo
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
- Semrush starts at $117.33 per month, billed annually ($139 billed monthly). Similarweb starts at $125 per month, billed annually ($199 billed monthly).
- Only Similarweb lists a browser extension.
- Semrush also covers reports.
Suits: Freelancers and in-house marketers who want research, tracking and audits in one account
- Free plan · from $29/mo
Ahrefs
SEO toolset for backlinks, keyword research, audits and rank tracking
- Ahrefs starts at $29 per month, billed monthly. Similarweb starts at $125 per month, billed annually ($199 billed monthly).
Suits: SEOs who spend most of their time on backlinks and competitor research
- Free trial · from $103.20/mo
SE Ranking
SEO platform for rank tracking, audits, research and AI visibility
- SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly). Similarweb starts at $125 per month, billed annually ($199 billed monthly).
- Similarweb has a free plan. SE Ranking does not, though it has a free trial.
- Only Similarweb lists a browser extension.
- SE Ranking also covers reports.
Suits: Agencies and consultants tracking rankings for many client sites
- Free trial · from $50/mo
Serpstat
All-in-one SEO platform for research, rank tracking and site audits
- Serpstat starts at $50 per month, billed annually ($69 billed monthly). Similarweb starts at $125 per month, billed annually ($199 billed monthly).
- Similarweb has a free plan. Serpstat does not, though it has a free trial.
- Serpstat also covers reports.
Suits: Freelancers who want research, tracking and audits at a lower price
- Free plan · from $49/mo
Moz Pro
SEO toolkit for keyword and link research, site crawls and rankings
- Moz Pro starts at $49 per month, billed monthly. Similarweb starts at $125 per month, billed annually ($199 billed monthly).
Suits: Small businesses and beginners who want guided SEO with onboarding tips
Limits worth knowing in Similarweb
- Self-service plans cover one user and 3 or 6 months of history; extra seats and up to 37 months of history come in custom packages sold through sales.
- Keyword research, rank tracking, site audit and backlinks start with the $333 plan; the $125 plan covers traffic and competitor analysis only.
- The API, data feeds and integrations such as Looker Studio, Excel and Salesforce need a business package with API access.
- Traffic figures for other people's sites are Similarweb's estimates, not those sites' own analytics.
Common questions
What are the alternatives to Similarweb?
The alternatives to Similarweb in this directory are Semrush, Ahrefs, SE Ranking, Serpstat and Moz Pro. Each one has a side-by-side comparison with Similarweb.
Is there a free alternative to Similarweb?
Yes. Semrush, Ahrefs and Moz Pro have a free plan alongside paid ones.
When were these prices checked?
Every listing on this page was checked on Oct 17, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.