Contentsquare vs Inspectlet (2026): which should you pick?
As of Nov 12, 2026, Contentsquare grades higher than Inspectlet: 2.8 against 2.4 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Contentsquare grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Contentsquare
Heatmaps, session replays and surveys, formerly sold as Hotjar
Inspectlet
Session recordings, heatmaps and A/B tests for websites
Which one is for you
Pick Contentsquare if
- Fits if you're a marketer who wants to see where visitors click and scroll
- Works for small sites that fit in 200k sessions and don't need every visit recorded
Look elsewhere if
- Skip it if you want every visit recorded for free, which Clarity does
- Pricey if you want lots of survey answers, as more than 100 a month is a plan from $79 a month
- Tight if you're on Growth, which records only 15% of sessions and starts at 7k sessions for $39 a month
- Watch out: recording every session, APIs, alerts and form analysis need Pro or Enterprise, priced through sales
- Watch out: the free plan keeps 1 month of data for 1 project, and new Hotjar accounts can't be created
Pick Inspectlet if
- Fits if you want to watch real visitor sessions on a small site
- Works for people who need replays and heatmaps without paying at first
Look elsewhere if
- Tight if you stay free: 1 month of storage, and the allowance is stated as 5,000 and 2,500 on different pages
- Pricey if you need more than 10,000 replays: it's $79 at 25,000
- Watch out: recording stops at the monthly limit until the cycle resets
- Watch out: targeting, API access and form analytics start at Growth, $149 a month
How we grade them
| 2.8GPAContentsquareGood | 2.4GPAInspectletFair | |
|---|---|---|
| Value for money | B$0: the free plan covers up to 200k sessions, so a 10,000-visitor site fits, but it records only 5% of visits. Recording more starts with Growth at $39 a month billed yearly for just 7k sessions, fewer than this site has. Graded against Clarity, which records everything free, that's a B. | C$39 a month for 10,000 replays, above the category's middle of $32 but far below its dearer quarter. |
| Free plan and trial | BFree forever up to 200k sessions, with heatmaps, funnels, error monitoring and basic surveys, enough for one person to run on. The limits: 5% of sessions recorded, up to 10k, 1 project and 1 month of data. | BFree for 3 sites with 1 month of storage and no card or time limit. Pages say 5,000 replays in the table but 2,500 in the FAQ. |
| Features | BHeatmaps, attention maps, replays, funnels, journeys, error and Core Web Vitals monitoring, surveys and Sense AI summaries. That's the whole experience analytics job, though Free and Growth record only a share of visits and APIs need Pro. | BReplay, heatmaps, form analytics, funnels, A/B tests, surveys, errors and AI insights. The listing shows no gap in the core job. |
| Ease of use | CNo rating on record. A snippet starts the heatmaps and replays, but Hotjar now sits inside Contentsquare's bigger platform, new users sign up there, and journeys, projects and surveys take some learning. | CNo rating on record. You add a script and learn several tools. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Jira, HubSpot, Slack, Microsoft Teams, Unbounce, Optimizely and AB Tasty, and AI assistants can plug in through MCP on every plan. | CWeb only, with an API on Growth. No integrations are named. |
| Best for | heatmaps and replays of a marketing site | session recordings and heatmaps on a free tier |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Contentsquare and Inspectlet. How we grade
Price against what you get
Contentsquare starts at $39 a month and scores 2.7 out of 4 on features, ease of use and platforms. Inspectlet starts at $39 a month and scores 2.3.
Contentsquare scores higher for the same starting price. Of the other website and product analytics tools on the chart, none scores higher than Contentsquare for less, and 12 score higher than Inspectlet for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Inspectlet also covers a/B testing.
At a glance
| Contentsquare | Inspectlet | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $39 per month for up to 7k sessions, billed yearly ($49 billed monthly) | $39 per month for 10,000 session replays |
| Free plan | Free forever: up to 200k sessions a month with replays of 5% of them (max 10k), heatmaps, funnels, error monitoring, basic surveys, 1 project and 1 month of data. | 5,000 session replays a month, 3 websites and 1 month of storage, with session replay, heatmaps and A/B testing. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Contentsquare | Inspectlet |
| Price read from | contentsquare.com | inspectlet.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Contentsquare
- New Hotjar accounts can no longer be created; new users sign up for Contentsquare, and existing Hotjar users log in there.
- Free and Growth record only a share of sessions (5% up to 10k, and 15%); recording every session needs Pro or Enterprise.
- Surveys beyond 100 responses a month are a separate Voice of Customer plan starting at $79 a month.
- APIs, alerts, form analysis and Adobe Analytics integration need Pro or Enterprise, priced through sales.
Inspectlet
- Recording stops at the monthly replay limit and resumes when the billing cycle resets.
- Targeting controls, API access and form analytics need Growth or higher.
- The plans page lists monthly prices only; annual billing is said to save 15%.
- Its FAQ says the free plan has 2,500 sessions a month, while the plan table says 5,000 replays.
Key features
Contentsquare
- Heatmaps and attention maps
- Shows where visitors click, hover and scroll, with attention maps for engagement; zone heatmaps and side-by-side comparisons start on Growth.
- Session replays
- Replays of real visits to spot struggles and errors. Free records 5% of sessions and Growth 15%; Pro and Enterprise can record all of them.
- Funnels and journeys
- Funnels on every plan show where people drop off; Growth links funnels to replays and adds journey analysis and impact estimates.
- Error and performance monitoring
- Catches JavaScript errors and shows Core Web Vitals and how slow pages affect behavior, included on the free plan.
- Sense AI
- AI summaries of heatmaps and replays and a chat for questions about your data on Growth and up; every plan can connect AI assistants through MCP.
- Surveys and feedback
- Feedback widgets and surveys tied to replays, sold as Voice of Customer: 100 responses a month free, more from $79 a month.
Inspectlet
- Session replay
- Recordings of every mouse movement, scroll, click and keypress, filterable by visitor type, traffic source, pages and events.
- Heatmaps
- Eye-tracking, scroll and mouse-click heatmaps are included on every plan, including the free one.
- Form analytics and funnels
- Form analytics show where forms are abandoned; conversion funnels track steps. Funnels start at Micro, form analytics at Growth.
- A/B testing and surveys
- Run A/B tests against a monthly visitor quota and collect feedback with on-site surveys.
- Error logging
- JavaScript errors are caught automatically and can be matched to the sessions where they happened.
- AI Insights and Ask AI
- AI summaries of sessions, recommended sessions to watch, and plain-English questions. The free plan has limited daily AI Insights.
Plans
Contentsquare
Free$0
Up to 200k monthly sessions, 5% recorded, 1 month of data, 1 project, 7 integrations and an MCP connection for AI assistants.
Growth$39
per month for up to 7k sessions, billed yearly ($49 billed monthly)
13 months of data, 3 projects, zone heatmaps, journeys, Sense AI chat; 15% of sessions recorded. $409 a month at 100k sessions, billed monthly.
ProCustom
Sold through sales: up to 6 projects, up to 100% of sessions recorded, APIs, alerts, form analysis, revenue attribution.
EnterpriseCustom
Sold through sales: unlimited projects, real-time error troubleshooting, synthetic monitoring, A/B testing analysis, SLAs.
Inspectlet
Free$0
5,000 session replays a month, 3 websites, 1 month of storage, limited AI Session Insights.
Micro$39
per month for 10,000 session replays, billed monthly
3 websites, 2 months of storage, conversion funnels and multi-user access.
Startup$79
per month for 25,000 session replays, billed monthly
5 websites, 3 months of storage, and downloadable recordings.
Growth$149
per month for 50,000 session replays, billed monthly
10 websites, 6 months of storage, targeting controls, API access and form analytics.
Accelerate$299
per month for 125,000 session replays, billed monthly
20 websites and 12 months of storage, with the same feature set as Growth.
EnterpriseCustom
Higher volumes with phone support, custom services and 24 months of storage.
Ways to pay less
Contentsquare
- Annual discount
Save 20% with yearly billing
Paying yearly saves 20%: Growth at 7k sessions is $39 a month instead of $49.
Inspectlet
- Annual discount
Save 15% with annual billing
The plans page offers an Annually option labelled Save 15% against the monthly prices listed.
Common questions
Which is cheaper, Contentsquare or Inspectlet?
As of Nov 12, 2026, they start at the same price. Contentsquare starts at $39 per month for up to 7k sessions, billed yearly ($49 billed monthly), and Inspectlet starts at $39 per month for 10,000 session replays.
Which has a free plan, Contentsquare or Inspectlet?
As of Nov 12, 2026, both Contentsquare and Inspectlet have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.