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SimpleTexting vs Text-Em-All (2026): which should you pick?

As of Nov 13, 2026, we pick SimpleTexting: it is first in our ranking of SMS and chat marketing tools, and it grades higher too, 2.4 against 2.0.

Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA

SimpleTexting grades higher on the free plan and ease of use. They get the same grade on value for money, features and platforms.

Price, platforms and features side by side. The table says where each price was read and when.

SimpleTexting

SMS marketing and two-way texting priced by monthly message credits

Free trial · from $23.20/mo

Text-Em-All

Mass texting and voice broadcasts, billed by credit or by group size

Free trial · from $19/mo

Which one is for you

Pick SimpleTexting if

  • Fits if you're a small US business sending promotions and reminders by text
  • Works for churches and nonprofits, with 15% off monthly plans

Look elsewhere if

  • Not for you if your customers are on WhatsApp or Instagram rather than plain texts
  • Pricey if your team is big, as each user past 3 costs $20 a month
  • Tight if you downgrade, as rolled-over credits are lost when you do
  • Watch out: a local number adds $10 a month and $4 to register, and carriers add about $0.0025 per US text
  • Pricey if you want a dedicated short code, from $1,000 a month with 6 to 8 weeks to set up

Pick Text-Em-All if

  • Fits if you send announcements to a school, church or clinic list
  • Works for groups that prefer buying credits to a subscription

Look elsewhere if

  • Tight if you have more than 50 contacts: $99 a month for 300
  • Watch out: the Monthly plan caps texts at 320 characters, and images cost 5 cents each
  • Skip it if you want broadcasts from your phone: they are sent from the web
  • Watch out: keywords and auto-replies are limited on Monthly

How we grade them

2.4GPASimpleTextingFair2.0GPAText-Em-AllFair
Value for money
C1,000 credits, enough to text 1,000 customers once, is $39.20 a month billed yearly ($49 monthly). A local number adds $10 a month and $4 to register, and carriers add about $0.0025 a US text. That's ordinary for this category.
C$19 a month covers 50 contacts, but 300 contacts cost $99. Credits are 9 cents each, against a middle of $36.
Free plan and trial
CNo free plan, but a free trial with no credit card. It has you text your own number first, so you see how a campaign lands before paying.
DThe free account only tests texting to your own number, and mass texting needs an upgrade.
Features
CThe texting job done fully: mass texts and MMS, two-way replies, unlimited keywords, forms and pop-ups, auto-replies, drip campaigns and an AI writer. But texting is one channel of this category, with no WhatsApp or Instagram.
CBroadcasts, a two-way inbox and scheduling, with repeating broadcasts, keywords and drips limited on the Monthly plan.
Ease of use
B4.68 from 3,487 App Store ratings, just under the 4.7 an A needs. Every plan has the same features, so there's no tier puzzle to work out either.
CNo store rating on record, and carrier registration is done for you.
Platforms and integrations
BWeb, iPhone and Android, with Mailchimp, Zapier, Calendly and the API on every plan. No desktop app, which an A needs.
BWeb, iPhone and Android, plus an API and integrations; the app only manages replies.
Best formass texts and replies for small US businessestext and voice broadcasts for schools and churches

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SimpleTexting and Text-Em-All. How we grade

Price against what you get

SimpleTexting starts at $23.20 a month and scores 2.7 out of 4 on features, ease of use and platforms. Text-Em-All starts at $19 a month and scores 2.3.

SimpleTexting scores higher, and starts $4.20 a month higher: the question is whether the extra is worth that to you. Of the other SMS and chat marketing tools on the chart, none scores higher than SimpleTexting for less, and 2 score higher than Text-Em-All for less.

Features, ease of use and platforms, averaged

D1.0C2.0B3.0A4.0$5$10$20$50$100$200$500More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessSimpleTextingText-Em-All

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of SMS and chat marketing tools, and the best at every price

Where they differ

  • SimpleTexting also covers marketing automation and forms.
  • Text-Em-All also covers workflow automation and text to speech.
In commonWebiOSAndroidPublic APIBusiness textingSMS marketing

At a glance

SimpleTextingText-Em-All
PricingFree trialFree trial
Starts at$23.20 per month for 500 credits, billed annually ($29 billed monthly)$19 per month for up to 50 contacts, or 9¢ per credit
Free planNoneNone
Free trialFree trial with no credit card required, which lets you text your own number before texting customersFree account with 25 credits to test texting your own number; mass texting needs an upgrade
Web
iOS
Android
Made bySimpleTexting, LLC (part of Sinch)Call-Em-All, Inc.
Price read fromsimpletexting.comtext-em-all.com
CheckedOct 18, 2026Nov 13, 2026

Worth knowing

SimpleTexting

  • A local number adds a $10 monthly carrier fee and $4 one-time registration; carriers also charge about $0.0025 per US message, passed on without markup.
  • Extra users cost $20 a month each beyond the 3 included, and extra numbers $10 a month each.
  • A dedicated short code starts at $1,000 a month and takes 6 to 8 weeks to set up.
  • Rollover credits are lost if you downgrade your plan.

Text-Em-All

  • The Monthly plan caps texts at 320 characters; images and longer texts cost 5¢ per recipient.
  • Repeating broadcasts, keywords, auto-replies and drip campaigns are limited or credits-only; Monthly has reduced features.
  • Monthly suits about 3 to 5 texts a week per contact; heavier senders are steered toward credits.
  • The mobile app only manages replies; broadcasts are created and sent from the web account.

Key features

SimpleTexting

Mass texting and MMS
Send campaigns to segments of unlimited contacts, with picture messages at 3 credits each and longer 306-character texts at 2.
Two-way messaging
Customers can reply and the team answers one to one; incoming SMS replies are free and incoming MMS cost 1 credit.
Keywords, forms and pop-ups
Unlimited text-to-join keywords, plus opt-in forms and website pop-ups that add people to your list.
Auto-replies and drip campaigns
Automatic replies and scheduled sequences of texts that go out after someone joins a list.
AI Assist
A message generator that drafts campaign texts, included on every plan.
Rollover credits
On monthly plans, unused plan credits roll over to the end of the following month; yearly plans get all credits up front.

Text-Em-All

Text and voice broadcasts
Send a text, a voice message or both to the same list, with a combo option that calls numbers that cannot receive texts.
Two-way shared inbox
Each broadcast arrives as a private message and replies land in one inbox that every user on the account can open.
Scheduling and keywords
Schedule sends for later; on the credits plan, repeat them daily, weekly or monthly and run keyword sign-ups and auto-replies.
Carrier registration included
The vendor says it handles 10DLC carrier registration for free and does not pass carrier surcharges on to users or numbers.
Integrations and API
Connects through Zapier, staffing and church-software integrations, and a REST API aimed at senders above 50,000 messages a month.
Reply app
The iOS and Android app handles replies and opt-outs on the go, while broadcasts are created and sent from the web account.

Plans

SimpleTexting

  • 500 credits$23.20

    per month for 500 credits, billed annually ($29 billed monthly)

    All features, 3 users, unlimited contacts and keywords. Extra credits 5.5¢ each. An SMS uses 1 credit, a 306-character text 2 and an MMS 3.

  • 1,000 credits$39.20

    per month for 1,000 credits, billed annually ($49 billed monthly)

    Same features with twice the credits; extra credits 5¢ each.

  • 3,000 credits$87.20

    per month for 3,000 credits, billed annually ($109 billed monthly)

    Same features; extra credits 4¢ each. The 2,000-credit step is $63.20 billed yearly ($79 monthly).

  • 7,500 credits$183.20

    per month for 7,500 credits, billed annually ($229 billed monthly)

    Same features; extra credits 3.5¢ each. The 15,000-credit step is $319.20 billed yearly ($399 monthly).

  • 50,000 credits$719.20

    per month for 50,000 credits, billed annually ($899 billed monthly)

    Same features; extra credits 2¢ each. The 25,000-credit step is $439.20 billed yearly ($549 monthly).

  • CustomCustom

    Plans for more than 50,000 texts a month or a dedicated short code, built with the sales team.

Text-Em-All

  • Starter$0

    Free account with test texting to your own number and 25 voice-broadcast credits. Mass texting needs credits or Monthly.

  • Monthly$19

    per month for up to 50 unique contacts

    Flat price by group size: $39 for 100, $99 for 300, $239 for 1,000, $599 for 2,500. Texts up to 320 characters, no send cap.

  • Credits9¢

    per credit, 400 credits and up, no monthly fee

    Pay as you go. 1 credit is one 160-character text per recipient. 7¢ at 10,000 credits, 6¢ at 50,000. Credits never expire.

Ways to pay less

SimpleTexting

  • Annual discount

    Save 20% with yearly billing

    SimpleTexting's pricing page says yearly plans save 20% and deliver the year's credits up front: 500 credits a month is $278.40 a year against $29 a month.

  • Nonprofit

    15% off for nonprofits and churches

    Nonprofits, churches and other tax-exempt organizations get 15% off any monthly plan, according to the pricing page FAQ.

Text-Em-All

No public discounts listed.

Common questions

Which is cheaper, SimpleTexting or Text-Em-All?

As of Nov 13, 2026, Text-Em-All is cheaper to start with: $19 a month, against $23.20 a month for SimpleTexting. SimpleTexting starts at $23.20 per month for 500 credits, billed annually ($29 billed monthly), and Text-Em-All starts at $19 per month for up to 50 contacts, or 9¢ per credit.

Which has a free plan, SimpleTexting or Text-Em-All?

As of Nov 13, 2026, neither SimpleTexting nor Text-Em-All has a free plan. Both have a free trial.

More comparisons

How this page was made

  • The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
  • The grades are our own, from each tool’s review or report card. The GPA is their average.
  • Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
  • The differences and the answers to the questions are worked out from those listings.
How we review and grade