SimpleTexting vs TXT180 (2026): which should you pick?
As of Nov 13, 2026, we pick SimpleTexting: it is first in our ranking of SMS and chat marketing tools, and it grades higher too, 2.4 against 2.2.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
SimpleTexting grades higher on ease of use and platforms. TXT180 grades higher on value for money. They get the same grade on the free plan and features.
Price, platforms and features side by side. The table says where each price was read and when.
SimpleTexting
SMS marketing and two-way texting priced by monthly message credits
TXT180
Low-cost US text message marketing with a reseller program
Which one is for you
Pick SimpleTexting if
- Fits if you're a small US business sending promotions and reminders by text
- Works for churches and nonprofits, with 15% off monthly plans
Look elsewhere if
- Not for you if your customers are on WhatsApp or Instagram rather than plain texts
- Pricey if your team is big, as each user past 3 costs $20 a month
- Tight if you downgrade, as rolled-over credits are lost when you do
- Watch out: a local number adds $10 a month and $4 to register, and carriers add about $0.0025 per US text
- Pricey if you want a dedicated short code, from $1,000 a month with 6 to 8 weeks to set up
Pick TXT180 if
- Fits if you send a small number of texts to US customers
- Works for people who want a low starting price
Look elsewhere if
- Not for you if you text outside the US, as it is US only
- Tight if you send more: only the 500-credit price is shown, and extra credits are 4 cents
- Watch out: an MMS costs 3 credits, and extra numbers are $10 to set up and $10 a month
- Too light for teams: no inbox or integrations are listed
How we grade them
| 2.4GPASimpleTextingFair | 2.2GPATXT180Fair | |
|---|---|---|
| Value for money | C1,000 credits, enough to text 1,000 customers once, is $39.20 a month billed yearly ($49 monthly). A local number adds $10 a month and $4 to register, and carriers add about $0.0025 a US text. That's ordinary for this category. | B$18.49 a month on annual billing is inside the cheaper quarter of the category, though it covers only 500 credits. |
| Free plan and trial | CNo free plan, but a free trial with no credit card. It has you text your own number first, so you see how a campaign lands before paying. | CA 15-day trial with 50 messages and no card, and no free plan. |
| Features | CThe texting job done fully: mass texts and MMS, two-way replies, unlimited keywords, forms and pop-ups, auto-replies, drip campaigns and an AI writer. But texting is one channel of this category, with no WhatsApp or Instagram. | CA dedicated number, keywords and groups for sending texts, and nothing else on the page. |
| Ease of use | B4.68 from 3,487 App Store ratings, just under the 4.7 an A needs. Every plan has the same features, so there's no tier puzzle to work out either. | CNo store rating on record, and you set up a keyword and number. |
| Platforms and integrations | BWeb, iPhone and Android, with Mailchimp, Zapier, Calendly and the API on every plan. No desktop app, which an A needs. | CWeb only, with no integrations on record. |
| Best for | mass texts and replies for small US businesses | cheap US-only text marketing |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SimpleTexting and TXT180. How we grade
Price against what you get
SimpleTexting starts at $23.20 a month and scores 2.7 out of 4 on features, ease of use and platforms. TXT180 starts at $18.49 a month and scores 2.0.
SimpleTexting scores higher, and starts $4.71 a month higher: the question is whether the extra is worth that to you. Of the other SMS and chat marketing tools on the chart, none scores higher than SimpleTexting for less, and 5 score higher than TXT180 for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SimpleTexting also covers marketing automation and forms.
At a glance
| SimpleTexting | TXT180 | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $23.20 per month for 500 credits, billed annually ($29 billed monthly) | $18.49 per month for 500 credits, billed annually ($24.95 month to month) |
| Free plan | None | None |
| Free trial | Free trial with no credit card required, which lets you text your own number before texting customers | 15-day free trial with 50 messages, a dedicated number and a keyword; no card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | SimpleTexting, LLC (part of Sinch) | TXT180 |
| Price read from | simpletexting.com | txt180.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
SimpleTexting
- A local number adds a $10 monthly carrier fee and $4 one-time registration; carriers also charge about $0.0025 per US message, passed on without markup.
- Extra users cost $20 a month each beyond the 3 included, and extra numbers $10 a month each.
- A dedicated short code starts at $1,000 a month and takes 6 to 8 weeks to set up.
- Rollover credits are lost if you downgrade your plan.
TXT180
- Only the 500-credit price is readable on the page; prices for the larger steps up to 50,000 credits are picked in a selector.
- The service is US only.
- Extra credits cost $0.04 each at small packs, falling to $0.0125 at 100,000.
- Additional numbers cost $10 to set up and $10 a month.
Key features
SimpleTexting
- Mass texting and MMS
- Send campaigns to segments of unlimited contacts, with picture messages at 3 credits each and longer 306-character texts at 2.
- Two-way messaging
- Customers can reply and the team answers one to one; incoming SMS replies are free and incoming MMS cost 1 credit.
- Keywords, forms and pop-ups
- Unlimited text-to-join keywords, plus opt-in forms and website pop-ups that add people to your list.
- Auto-replies and drip campaigns
- Automatic replies and scheduled sequences of texts that go out after someone joins a list.
- AI Assist
- A message generator that drafts campaign texts, included on every plan.
- Rollover credits
- On monthly plans, unused plan credits roll over to the end of the following month; yearly plans get all credits up front.
TXT180
- Credit-based texting
- One SMS costs one credit and one MMS costs three, with plans from 500 up to 50,000 credits a month.
- Dedicated number and keywords
- Each account gets a dedicated number and unlimited keywords on toll-free plans, so people can opt in by texting a keyword.
- Unlimited contacts and groups
- Contact and group counts are not capped, and incoming messages are free.
- Reseller program
- Agencies can resell the service, with a buy-rate page, a signup and an optional billing system.
Plans
SimpleTexting
500 credits$23.20
per month for 500 credits, billed annually ($29 billed monthly)
All features, 3 users, unlimited contacts and keywords. Extra credits 5.5¢ each. An SMS uses 1 credit, a 306-character text 2 and an MMS 3.
1,000 credits$39.20
per month for 1,000 credits, billed annually ($49 billed monthly)
Same features with twice the credits; extra credits 5¢ each.
3,000 credits$87.20
per month for 3,000 credits, billed annually ($109 billed monthly)
Same features; extra credits 4¢ each. The 2,000-credit step is $63.20 billed yearly ($79 monthly).
7,500 credits$183.20
per month for 7,500 credits, billed annually ($229 billed monthly)
Same features; extra credits 3.5¢ each. The 15,000-credit step is $319.20 billed yearly ($399 monthly).
50,000 credits$719.20
per month for 50,000 credits, billed annually ($899 billed monthly)
Same features; extra credits 2¢ each. The 25,000-credit step is $439.20 billed yearly ($549 monthly).
CustomCustom
Plans for more than 50,000 texts a month or a dedicated short code, built with the sales team.
TXT180
500 credits$18.49
per month for 500 credits, billed annually ($24.95 month to month)
Dedicated number, unlimited keywords and contacts, free incoming SMS and phone, email and chat support. 1 SMS is 1 credit; 1 MMS is 3.
Ways to pay less
SimpleTexting
- Annual discount
Save 20% with yearly billing
SimpleTexting's pricing page says yearly plans save 20% and deliver the year's credits up front: 500 credits a month is $278.40 a year against $29 a month.
- Nonprofit
15% off for nonprofits and churches
Nonprofits, churches and other tax-exempt organizations get 15% off any monthly plan, according to the pricing page FAQ.
TXT180
- Annual discount
Lower price on annual billing
The 500-credit plan is $18.49 a month billed annually against $24.95 month to month.
Common questions
Which is cheaper, SimpleTexting or TXT180?
As of Nov 13, 2026, TXT180 is cheaper to start with: $18.49 a month, against $23.20 a month for SimpleTexting. SimpleTexting starts at $23.20 per month for 500 credits, billed annually ($29 billed monthly), and TXT180 starts at $18.49 per month for 500 credits, billed annually ($24.95 month to month).
Which has a free plan, SimpleTexting or TXT180?
As of Nov 13, 2026, neither SimpleTexting nor TXT180 has a free plan. Both have a free trial.
Which platforms do SimpleTexting and TXT180 run on?
As of Nov 13, 2026, only SimpleTexting lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.