AgencyAnalytics vs DashClicks (2026): which should you pick?
As of Nov 13, 2026, we pick AgencyAnalytics: it is second in our ranking of marketing reporting and call tracking tools, and it grades higher too, 2.6 against 1.8.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
AgencyAnalytics grades higher on the free plan, features and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
AgencyAnalytics
White-labeled client reporting dashboards for marketing agencies
DashClicks
White-label software and fulfillment for marketing agencies
Which one is for you
Pick AgencyAnalytics if
- Fits if you run an agency and send monthly reports to many clients
- Works for agencies whose clients log in to a portal with the agency's logo, with unlimited staff seats
Look elsewhere if
- Pricey if you have dozens of small clients, since every one adds $20 a month
- Not for you if you want rank tracking included, as it's $41.67 a month extra per 500 keywords
- Watch out: AI Tracker is another add-on at $20.83 a month per 250 credits, and database connectors cost extra
- Tight if you want to stay flexible: there's no free plan, and yearly billing needs a one-year commitment
- Not for you if you want a phone or desktop app, as it's web only
Pick DashClicks if
- Fits if you run an agency and want one white-label suite to resell
- Works for agencies that also want fulfillment of ads, SEO and content
Look elsewhere if
- Skip it if you only want reporting dashboards, since reporting is one app in a bundle
- Pricey if you are a solo marketer, at $199 a month
- Not for you if you want a free plan, as there is only a trial of unstated length
- Watch out: fulfillment services are priced per service and are not part of the $199 plan
How we grade them
| 2.6GPAAgencyAnalyticsGood | 1.8GPADashClicksWeak | |
|---|---|---|
| Value for money | CGraded on a small agency reporting on 5 clients: $20 per client a month billed annually, so $100 a month, with white-labeling and unlimited sources included. That's the middle of the road here. It grows with every client, and Rank Tracker adds $41.67 a month per 500 keywords. | C$199 a month for the whole suite. That is above the category's dearer quarter, but it is a bundle of apps beyond reporting, so it's ordinary value. |
| Free plan and trial | CNo free plan. There's a 14-day free trial with no credit card needed, which is long enough to set up a couple of clients and send a real report. | DA free trial is offered but its length isn't stated on the pricing page, and there is no free plan. |
| Features | AThe whole agency job: 85+ integrations with no cap per client, scheduled reports with approvals, a white-labeled client portal, cross-client alerts and AI insights. It also does rank tracking and AI search tracking, which the other reporting tools here don't, though both cost extra. | CReporting, insights, CRM and pipelines. The listing shows a gap: reporting is one app among many, aimed at agencies, not teams wanting only dashboards. |
| Ease of use | CNo rating on record. Templates help, but each client means connecting their ad, analytics and SEO accounts and setting up the portal, so expect some work per client. | CNo store rating on record. An agency suite with many apps means a lot to set up. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to 85+ platforms, including Google Analytics, Google Ads, Facebook, Amazon Ads, Ahrefs and CallRail, and ChatGPT or Claude can read client data through MCP. | CWeb only. Zapier and Stripe are the integrations named. |
| Best for | white-labeled client reporting for agencies | white-label software for agencies |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AgencyAnalytics and DashClicks. How we grade
Price against what you get
AgencyAnalytics starts at $20 a month and scores 3.0 out of 4 on features, ease of use and platforms. DashClicks starts at $199 a month and scores 2.0.
AgencyAnalytics scores higher and starts $179 a month lower. Of the other marketing reporting and call tracking tools on the chart, none scores higher than AgencyAnalytics for less, and 32 score higher than DashClicks for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AgencyAnalytics also covers rank tracking and backlink analysis.
- DashClicks also covers sales pipeline, forms and review collection.
At a glance
| AgencyAnalytics | DashClicks | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $20 per client / month, billed annually ($25 billed monthly) | $199 per month |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | A free trial is offered (Try it Free); its length is not stated on the pricing page |
| Web | ||
| Made by | AgencyAnalytics Inc | DashClicks |
| Price read from | agencyanalytics.com | dashclicks.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
AgencyAnalytics
- Priced per client: 10 clients cost $200 a month billed annually; agencies with 25+ clients are sent to sales for volume prices.
- Rank Tracker is an add-on at $41.67 a month per 500 keywords, and AI Tracker $20.83 a month per 250 credits, both billed annually.
- Database connectors such as Amazon Redshift are an optional add-on, included in volume pricing.
- There is no free plan, and annual billing requires a one-year commitment.
DashClicks
- Fulfillment center access is free, but services are priced per service and are not part of the $199 software plan.
- Cancel any time from the dashboard with no cancellation fees, per the pricing page.
- Reporting is one app among many, so it suits agencies more than teams wanting only dashboards.
Key features
AgencyAnalytics
- 85+ marketing integrations
- Connects Google Analytics, Google Ads, Facebook, Amazon Ads, Ahrefs, email tools and call trackers such as CallRail and CTM, with no cap on sources per client.
- Automated client reports
- Build reports from templates, schedule them to send on their own, and route them through report approvals before clients see them.
- White-labeled client portal
- Clients log in to a portal under your logo, colors, domain and email address to see live dashboards and reports at any time.
- Cross-client views and alerts
- Roll-up dashboards, goals, metric alerts and anomaly detection flag changes across every client account at once.
- AI insights and MCP
- Ask AI questions about client data, draft report commentary, and query clients' numbers from ChatGPT or Claude through MCP.
- Rank and AI search tracking
- Optional add-ons track Google rankings by device and location, and a brand's visibility and citations in AI answer engines.
DashClicks
- Reporting
- Real-time campaign analytics, plus InstaReports for quick reports to show prospects.
- Insights
- Pre-built widgets that unify data in one place.
- CRM and pipelines
- A CRM with sales pipelines, a unified inbox for chat, SMS and email, and payments through Stripe.
- White-label fulfillment
- Resell Meta, Google and TikTok ads, SEO, backlinks, content, listings and social posts under your own brand.
Plans
AgencyAnalytics
Core$20
per client / month, billed annually ($25 billed monthly)
Every feature for each client: unlimited data sources, reports, dashboards, staff and client users, white-label portal, AI insights and MCP access.
Volume pricingCustom
Sold through sales for agencies with 25+ clients: lower per-client prices, dedicated onboarding, database connectors and priority support.
DashClicks
DashClicks Pro$199
per month
Every software app: funnels, websites, CRM, projects, reviews, deals, reporting, InstaReports, InstaSites, inbox, insights, forms, payments and templates.
Ways to pay less
AgencyAnalytics
- Annual discount
Save 20% with annual billing
The core plan is $20 per client a month billed annually, against $25 a month on monthly billing, and add-ons also save 20% yearly.
DashClicks
No public discounts listed.
Common questions
Which is cheaper, AgencyAnalytics or DashClicks?
As of Nov 13, 2026, AgencyAnalytics is cheaper to start with: $20 a month, against $199 a month for DashClicks. AgencyAnalytics starts at $20 per client / month, billed annually ($25 billed monthly), and DashClicks starts at $199 per month.
Which has a free plan, AgencyAnalytics or DashClicks?
As of Nov 13, 2026, neither AgencyAnalytics nor DashClicks has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.