DashClicks vs Whatagraph (2026): which should you pick?
As of Nov 13, 2026, DashClicks grades higher than Whatagraph: 1.8 against 1.6 out of 4.0.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Nov 9, 2026 and Nov 13, 2026 by ToolGPA
DashClicks grades higher on value for money and the free plan. Whatagraph grades higher on features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
DashClicks
White-label software and fulfillment for marketing agencies
Whatagraph
Marketing reports and dashboards built by AI agents, for agencies
Which one is for you
Pick DashClicks if
- Fits if you run an agency and want one white-label suite to resell
- Works for agencies that also want fulfillment of ads, SEO and content
Look elsewhere if
- Skip it if you only want reporting dashboards, since reporting is one app in a bundle
- Pricey if you are a solo marketer, at $199 a month
- Not for you if you want a free plan, as there is only a trial of unstated length
- Watch out: fulfillment services are priced per service and are not part of the $199 plan
Pick Whatagraph if
- Fits if you're an agency producing monthly reports for dozens of clients
- Works for teams blending many ad accounts and currencies into one set of numbers
Look elsewhere if
- Pricey if you have a handful of clients, at $812 a month on a yearly plan
- Skip it if you want to try before you buy, as there's no free trial shown and buying starts with a demo
- Watch out: each connected account uses 1 source credit, Max starts at 50, and extras are bought until the next tier
- Not for you if you need the public API or BigQuery and Looker Studio transfers, which are Prime only
- Watch out: SAML login is an add-on, and priority support and an enterprise SLA need Prime
How we grade them
| 1.8GPADashClicksWeak | 1.6GPAWhatagraphWeak | |
|---|---|---|
| Value for money | C$199 a month for the whole suite. That is above the category's dearer quarter, but it is a bundle of apps beyond reporting, so it's ordinary value. | FGraded on a small agency reporting on 5 clients, which still means Max at $812 a month billed annually, or €699 in euros. That's many times what the other agency tools here charge for 5 clients, where the middle start is $65 a month, for the same kind of job. |
| Free plan and trial | DA free trial is offered but its length isn't stated on the pricing page, and there is no free plan. | FNothing free at all. No free plan, no free trial shown and no monthly billing: you book a demo and sign up for a year. |
| Features | CReporting, insights, CRM and pipelines. The listing shows a gap: reporting is one app among many, aimed at agencies, not teams wanting only dashboards. | B68 native integrations, data blends with currency conversion, white-labeled reports, KPI monitoring and alerts, and AI agents that build reports and bulk-edit metrics across clients. It covers the whole job, though the public API and premium integrations are Prime only. |
| Ease of use | CNo store rating on record. An agency suite with many apps means a lot to set up. | CNo rating on record. AI agents draft reports from a prompt and Max comes with a success manager, but there are sources to connect and blends to set up, and a demo before you start. |
| Platforms and integrations | CWeb only. Zapier and Stripe are the integrations named. | BWeb only, with no desktop or phone app. It connects to Google Ads, Facebook Ads, LinkedIn Ads, Search Console, Semrush, Klaviyo, Sheets and BigQuery among 68, and to Claude and ChatGPT through MCP. The public API is Prime only. |
| Best for | white-label software for agencies | big agencies reporting to dozens of clients |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: DashClicks and Whatagraph. How we grade
Price against what you get
DashClicks starts at $199 a month and scores 2.0 out of 4 on features, ease of use and platforms. Whatagraph starts at $812 a month and scores 2.7.
Whatagraph scores higher, and starts $613 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, 32 score higher than DashClicks for less, and 1 scores higher than Whatagraph for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- DashClicks also covers sales pipeline, forms and review collection.
- Whatagraph also covers AI agents.
At a glance
| DashClicks | Whatagraph | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $199 per month | $812 per month, billed annually |
| Free plan | None | None |
| Free trial | A free trial is offered (Try it Free); its length is not stated on the pricing page | None listed |
| Web | ||
| Made by | DashClicks | Whatagraph B.V. |
| Price read from | dashclicks.com | whatagraph.com |
| Checked | Nov 13, 2026 | Nov 9, 2026 |
Worth knowing
DashClicks
- Fulfillment center access is free, but services are priced per service and are not part of the $199 software plan.
- Cancel any time from the dashboard with no cancellation fees, per the pricing page.
- Reporting is one app among many, so it suits agencies more than teams wanting only dashboards.
Whatagraph
- Max starts at $812 a month billed annually, with no monthly billing, free plan or free trial shown; buying starts with a demo.
- Each connected data account, such as one Facebook Ads account, uses 1 source credit; Max starts at 50, and extra credits are bought until the next tier.
- The public API, BigQuery and Looker Studio transfers and premium integrations are Prime only; SAML login is an add-on.
- Max includes live chat and a success manager; tailored onboarding, priority support and an enterprise SLA need Prime.
Key features
DashClicks
- Reporting
- Real-time campaign analytics, plus InstaReports for quick reports to show prospects.
- Insights
- Pre-built widgets that unify data in one place.
- CRM and pipelines
- A CRM with sales pipelines, a unified inbox for chat, SMS and email, and payments through Stripe.
- White-label fulfillment
- Resell Meta, Google and TikTok ads, SEO, backlinks, content, listings and social posts under your own brand.
Whatagraph
- 68 native integrations
- Maintained connectors for Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Search Console, Semrush, Ahrefs, Klaviyo and more, plus Google Sheets and BigQuery.
- Data blends and source groups
- Combine sources, set custom metrics and dimensions once, and convert currencies so every report draws on the same numbers.
- AI report agents
- Agents build reports from a prompt or template, write commentary in your brand style and bulk-edit metrics across every client report.
- Monitoring and alerts
- KPI overviews across clients, brands or countries, with goals and alerts; agents can post digests to Slack or email on a schedule.
- White-labeled reports
- Custom branding, themes and automated emails with PDF reports on every plan; a custom report domain needs Prime or an add-on.
- MCP connections
- Reach Whatagraph data and agents from Claude and ChatGPT through MCP.
Plans
DashClicks
DashClicks Pro$199
per month
Every software app: funnels, websites, CRM, projects, reviews, deals, reporting, InstaReports, InstaSites, inbox, insights, forms, payments and templates.
Whatagraph
Max$812
per month for 50 source credits, billed annually
Unlimited users and reports, AI agents, blends, white-label branding, alerts and a success manager. Shown as from $812 in dollars and from €699 in euros. Bought after a demo.
PrimeCustom
Sold through sales: Max plus premium integrations, a custom report domain, the public API, transfers to BigQuery and Looker Studio, and priority support.
Common questions
Which is cheaper, DashClicks or Whatagraph?
As of Nov 13, 2026, DashClicks is cheaper to start with: $199 a month, against $812 a month for Whatagraph. DashClicks starts at $199 per month, and Whatagraph starts at $812 per month, billed annually.
Which has a free plan, DashClicks or Whatagraph?
As of Nov 13, 2026, neither DashClicks nor Whatagraph has a free plan. DashClicks has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.