Funnel vs Power My Analytics (2026): which should you pick?
As of Nov 13, 2026, Funnel grades higher than Power My Analytics: 2.2 against 2.0 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Funnel grades higher on features. Power My Analytics grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Funnel
Marketing data hub that feeds dashboards, warehouses and AI
Power My Analytics
Marketing data hub feeding Data Studio, Sheets, Power BI and AI
Which one is for you
Pick Funnel if
- Fits if you centralize many ad and analytics sources and have budget for it
- Works for agencies that need separate client workspaces
Look elsewhere if
- Pricey if you are a single marketer: it starts at $300 a month
- Tight if you need more than 1 workspace or portal, which means Business at $600
- Watch out: both prices are annual only, with no monthly option
- Watch out: Measure (MMM, attribution, incrementality) and agency pricing are quoted separately
- Skip it if you want a free plan, as there isn't one
Pick Power My Analytics if
- Fits if you already build reports in Looker Studio, Sheets or Power BI and want the data pulled in for you
- Works for agencies that want one place to collect client ad data
Look elsewhere if
- Skip it if you want dashboards and client reports from the tool itself
- Tight if you are on Business: 5 sources and 5 accounts in total
- Pricey if you need BigQuery, SQL or FTP exports or hourly refreshes, which are paid add-ons
- Watch out: extra accounts cost about $9.95 each a month at first
How we grade them
| 2.2GPAFunnelFair | 2.0GPAPower My AnalyticsFair | |
|---|---|---|
| Value for money | D$300 a month billed annually for Starter and $600 for Business, against a category middle of $65. Power BI, Tableau and warehouses sit on the $600 plan. | C$41.63 a month on yearly billing, $49.95 monthly, for Business with 5 sources. The category's middle is $62; Pro is $166.63. |
| Free plan and trial | CA 14-day trial of Data Hub with no card, and no free plan. | C14-day trial on paid plans with no card needed. A free plan holds sample data only. |
| Features | B117 to 579 connectors, harmonization, dashboards, portals, AI and MCP cover the whole job. Measure (attribution and MMM) is a separate add-on. | DIt supplies data only: the Data Studio, Sheets or BI tool you report in is separate, so it needs another product to be useful. |
| Ease of use | CNo store rating on record. Connecting sources and mapping fields takes work. | CNo store rating on record. You connect each account and then set up the destination tool. |
| Platforms and integrations | BWeb only, with Sheets, Looker Studio, Power BI, Tableau, warehouses and an MCP. | BWeb product with 85+ connectors, Google, Meta, TikTok, LinkedIn, Shopify and HubSpot, and an API. |
| Best for | marketing data in one place for bigger teams | moving ad and analytics data into your own reporting tool |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Funnel and Power My Analytics. How we grade
Price against what you get
Funnel starts at $300 a month and scores 2.7 out of 4 on features, ease of use and platforms. Power My Analytics starts at $41.63 a month and scores 2.0.
Funnel scores higher, and starts $258.37 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, 1 scores higher than Funnel for less, and 16 score higher than Power My Analytics for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Power My Analytics also covers web analytics.
At a glance
| Funnel | Power My Analytics | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $300 per month, billed annually | $41.63 per month, billed annually ($49.95 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial of Data Hub | 14-day free trial on paid plans, no credit card required |
| Web | ||
| Made by | Funnel | Power My Analytics |
| Price read from | funnel.io | powermyanalytics.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Funnel
- Both listed prices are starting prices and are billed annually; the pricing page shows no monthly-billing option.
- Starter is limited to 1 workspace and 1 portal, and its export frequency is daily rather than every 2 hours.
- Funnel Measure (MMM, MTA, incrementality testing) is an add-on priced by quote.
- Agency pricing is quoted on request; the pricing page says to get in touch for an offer.
Power My Analytics
- It supplies data to other reporting tools; the Data Studio, Sheets or BI tool you report in is separate.
- The Business plan caps you at 5 sources and 5 accounts; more accounts are an add-on.
- Exports to BigQuery, SQL and FTP and hourly refreshes are paid add-ons on Business, Grow and Pro.
- A Sample Data plan is free but holds sample data only, so it is for exploring the product.
Key features
Funnel
- Connectors and harmonization
- Managed connectors pull marketing data, with built-in field mapping, naming conventions and currency conversion applied before delivery.
- Destinations
- Data can go to Google Sheets, Looker Studio, Power BI and Tableau, or cloud storage and warehouses such as BigQuery and S3 on Business.
- Dashboards and portals
- Funnel Dashboards are shared with clients or colleagues through portals; Business adds unlimited portals with custom branding.
- Funnel AI and MCP
- Funnel AI answers questions about your data, and the Funnel MCP connects the same data to tools such as Claude and ChatGPT.
- Funnel Measure
- Available to Business and Enterprise customers as an add-on: media mix modelling, multi-touch attribution and incrementality testing.
Power My Analytics
- 85+ data connectors
- The site says every connector is included on every plan, covering ad, analytics, social, ecommerce, email and CRM platforms.
- Managed data warehouse
- Data is stored and backfilled so reports read from the warehouse and keep working through platform API outages.
- Reporting destinations
- Send data to Data Studio, Claude, ChatGPT, Power BI and Tableau on all plans; Sheets and Excel from Grow up; BigQuery, SQL and FTP on Custom or as add-ons.
- MCP server and API
- MCP access for Claude, ChatGPT and other assistants, plus API access, are listed on every plan.
- Data Builder
- Blend and transform sources in the Data Builder before sending them on.
- Auth Links
- Grow and above can send links for clients to authorize their own accounts.
Plans
Funnel
Starter$300
per month, billed annually, starting price
117 connectors, 13 destinations, unlimited users, 1 workspace, 1 portal, dashboards and unlimited use of Funnel AI.
Business$600
per month, billed annually, starting price
579 connectors, 46 destinations, unlimited users, workspaces and portals, Power BI, Tableau and cloud warehouse destinations.
EnterpriseCustom
590+ connectors, 47 destinations including Snowflake, SSO and SCIM, audit log, priority support and an enterprise SLA.
Power My Analytics
Business$41.63
per month for 5 data sources, billed annually ($49.95 billed monthly)
5 sources with 5 accounts in total, 2 admins, 5 Google Business Profile locations, 50 AI Insights credits and email support.
Grow$83.29
per month, billed annually ($99.95 billed monthly)
Unlimited sources with 7 accounts each, 3 admins, 10 locations, 100 AI Insights credits, Sheets and Excel destinations, Auth Links.
Pro$166.63
per month, billed annually ($199.95 billed monthly)
Unlimited sources with 20 accounts each, unlimited admins, 100 locations and priority support. Extra accounts run $9.95 each a month at first.
CustomCustom
Quoted by sales: unlimited accounts, hourly refreshes, BigQuery, SQL and FTP exports, dedicated account rep and custom contracts.
Ways to pay less
Funnel
No public discounts listed.
Power My Analytics
- Annual discount
2 months free with yearly billing
The pricing page says yearly billing gives 2 months free, which works out to $41.63 a month against $49.95 on Business.
Common questions
Which is cheaper, Funnel or Power My Analytics?
As of Nov 13, 2026, Power My Analytics is cheaper to start with: $41.63 a month, against $300 a month for Funnel. Funnel starts at $300 per month, billed annually, and Power My Analytics starts at $41.63 per month, billed annually ($49.95 billed monthly).
Which has a free plan, Funnel or Power My Analytics?
As of Nov 13, 2026, neither Funnel nor Power My Analytics has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.