Power My Analytics vs Supermetrics (2026): which should you pick?
As of Nov 13, 2026, Supermetrics grades higher than Power My Analytics: 2.2 against 2.0 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Supermetrics grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Power My Analytics
Marketing data hub feeding Data Studio, Sheets, Power BI and AI
Supermetrics
Marketing data connectors for sheets, BI tools and AI chats
Which one is for you
Pick Power My Analytics if
- Fits if you already build reports in Looker Studio, Sheets or Power BI and want the data pulled in for you
- Works for agencies that want one place to collect client ad data
Look elsewhere if
- Skip it if you want dashboards and client reports from the tool itself
- Tight if you are on Business: 5 sources and 5 accounts in total
- Pricey if you need BigQuery, SQL or FTP exports or hourly refreshes, which are paid add-ons
- Watch out: extra accounts cost about $9.95 each a month at first
Pick Supermetrics if
- Fits if you report from Google Sheets or Looker Studio
- Works for small teams with a handful of ad platforms
Look elsewhere if
- Tight if you have many sources: Starter allows 2 and Growth 7
- Watch out: extra sources, users, destinations and accounts are paid extras
- Skip it if you want warehouse, API or transformations, which are Enterprise by quote
- Not for you if you want a free plan, since only the per-source trial is free
How we grade them
| 2.0GPAPower My AnalyticsFair | 2.2GPASupermetricsFair | |
|---|---|---|
| Value for money | C$41.63 a month on yearly billing, $49.95 monthly, for Business with 5 sources. The category's middle is $62; Pro is $166.63. | C$44 a month billed yearly ($59 monthly) for 2 sources, in a category where the middle is $65. Growth is $177. |
| Free plan and trial | C14-day trial on paid plans with no card needed. A free plan holds sample data only. | CA 14-day trial per data source with no card, and no free plan. |
| Features | DIt supplies data only: the Data Studio, Sheets or BI tool you report in is separate, so it needs another product to be useful. | CMany connectors and choice of destinations. Warehouses, transformations, storage and API are Enterprise features sold by quote. |
| Ease of use | CNo store rating on record. You connect each account and then set up the destination tool. | CNo store rating on record. You connect each source and build queries. |
| Platforms and integrations | BWeb product with 85+ connectors, Google, Meta, TikTok, LinkedIn, Shopify and HubSpot, and an API. | BWeb only, with Sheets, Excel, Looker Studio, Power BI, Claude, ChatGPT and Copilot. |
| Best for | moving ad and analytics data into your own reporting tool | ad data in Sheets, Looker Studio and AI chats |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Power My Analytics and Supermetrics. How we grade
Price against what you get
Power My Analytics starts at $41.63 a month and scores 2.0 out of 4 on features, ease of use and platforms. Supermetrics starts at $44 a month and scores 2.3.
Supermetrics scores higher, and starts $2.37 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, 16 score higher than Power My Analytics for less, and 3 score higher than Supermetrics for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Power My Analytics also covers web analytics.
At a glance
| Power My Analytics | Supermetrics | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $41.63 per month, billed annually ($49.95 billed monthly) | $44 per month, billed yearly ($59 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial on paid plans, no credit card required | 14-day free trial per data source, no credit card needed |
| Web | ||
| Made by | Power My Analytics | Supermetrics |
| Price read from | powermyanalytics.com | supermetrics.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Power My Analytics
- It supplies data to other reporting tools; the Data Studio, Sheets or BI tool you report in is separate.
- The Business plan caps you at 5 sources and 5 accounts; more accounts are an add-on.
- Exports to BigQuery, SQL and FTP and hourly refreshes are paid add-ons on Business, Grow and Pro.
- A Sample Data plan is free but holds sample data only, so it is for exploring the product.
Supermetrics
- Prices follow the plan's limits; Starter allows 2 data sources and Growth 7, and extra sources, users, destinations and accounts are paid extras.
- API access, data transformations, Supermetrics Storage and warehouse destinations are Enterprise features sold through a quote.
- The pricing page lists no free plan, only a 14-day trial that is started per data source.
Key features
Power My Analytics
- 85+ data connectors
- The site says every connector is included on every plan, covering ad, analytics, social, ecommerce, email and CRM platforms.
- Managed data warehouse
- Data is stored and backfilled so reports read from the warehouse and keep working through platform API outages.
- Reporting destinations
- Send data to Data Studio, Claude, ChatGPT, Power BI and Tableau on all plans; Sheets and Excel from Grow up; BigQuery, SQL and FTP on Custom or as add-ons.
- MCP server and API
- MCP access for Claude, ChatGPT and other assistants, plus API access, are listed on every plan.
- Data Builder
- Blend and transform sources in the Data Builder before sending them on.
- Auth Links
- Grow and above can send links for clients to authorize their own accounts.
Supermetrics
- Connectors to marketing sources
- Pulls data from ad platforms, analytics and social accounts; the plan sets how many data sources and accounts per source you can connect.
- Choice of destinations
- Sends data to Google Sheets, Excel, Looker Studio, Power BI, or Claude, ChatGPT and Copilot. Starter and Growth include one core destination.
- Data warehouse transfers
- Enterprise plans can send data to warehouses such as BigQuery and Snowflake, and include Supermetrics Storage and data transformations.
- AI chats and Studio
- Marketing data can be queried from AI chats, and the Studio dashboard builder uses AI credits (1,000 a month on Starter, 4,000 on Growth).
- API access
- Enterprise adds access to the Supermetrics data API and platform API for custom applications and for managing keys, teams and transfers.
Plans
Power My Analytics
Business$41.63
per month for 5 data sources, billed annually ($49.95 billed monthly)
5 sources with 5 accounts in total, 2 admins, 5 Google Business Profile locations, 50 AI Insights credits and email support.
Grow$83.29
per month, billed annually ($99.95 billed monthly)
Unlimited sources with 7 accounts each, 3 admins, 10 locations, 100 AI Insights credits, Sheets and Excel destinations, Auth Links.
Pro$166.63
per month, billed annually ($199.95 billed monthly)
Unlimited sources with 20 accounts each, unlimited admins, 100 locations and priority support. Extra accounts run $9.95 each a month at first.
CustomCustom
Quoted by sales: unlimited accounts, hourly refreshes, BigQuery, SQL and FTP exports, dedicated account rep and custom contracts.
Supermetrics
Starter$44
per month, billed yearly ($59 billed monthly)
1 user, 2 data sources, 2 accounts per source, 1 core destination and 1,000 AI credits. Yearly billing is shown as 25% off.
Growth$177
per month, billed yearly ($222 billed monthly)
2 users, 7 data sources, 7 accounts per source, 1 core destination and 4,000 AI credits. Yearly billing is shown as 20% off.
EnterpriseCustom
Custom limits, warehouse destinations such as Snowflake and BigQuery, data and platform API access, transformations and SAML single sign-on.
Ways to pay less
Power My Analytics
- Annual discount
2 months free with yearly billing
The pricing page says yearly billing gives 2 months free, which works out to $41.63 a month against $49.95 on Business.
Supermetrics
- Annual discount
Yearly billing saves up to 25%
Starter shows a 25% saving and Growth 20% when billed yearly: $44 against $59 a month, and $177 against $222 a month.
Common questions
Which is cheaper, Power My Analytics or Supermetrics?
As of Nov 13, 2026, Power My Analytics is cheaper to start with: $41.63 a month, against $44 a month for Supermetrics. Power My Analytics starts at $41.63 per month, billed annually ($49.95 billed monthly), and Supermetrics starts at $44 per month, billed yearly ($59 billed monthly).
Which has a free plan, Power My Analytics or Supermetrics?
As of Nov 13, 2026, neither Power My Analytics nor Supermetrics has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.