Dataslayer vs Power My Analytics (2026): which should you pick?

Pick Dataslayer if

• Fits if you report from Google Sheets or Looker Studio
• Works for small teams that want to try a connector tool free first

Look elsewhere if

• Tight if you stay free: 1 connector, 1 account and a single manual refresh a day
• Watch out: each paid plan includes one destination, and more are bought separately
• Skip it if you need blending or the MCP on Starter, as both need Advanced at $115
• Watch out: enterprise destinations cap rows at 5,000 a month on Starter
• Pricey if you need hourly refresh, which starts on Advanced

Pick Power My Analytics if

• Fits if you already build reports in Looker Studio, Sheets or Power BI and want the data pulled in for you
• Works for agencies that want one place to collect client ad data

Look elsewhere if

• Skip it if you want dashboards and client reports from the tool itself
• Tight if you are on Business: 5 sources and 5 accounts in total
• Pricey if you need BigQuery, SQL or FTP exports or hourly refreshes, which are paid add-ons
• Watch out: extra accounts cost about $9.95 each a month at first

Dataslayer

• The Free plan is limited to 1 connector, 1 user and a manual daily refresh.
• Each paid plan includes one destination; extra destinations are bought separately, with a 10% bundle discount for 2 and 15% for 3 or more.
• Row limits apply only to enterprise destinations (warehouses and the API Query Manager): 5,000 a month on Starter, 100,000 on Advanced and 2 million on Pro.
• Data blending, AI Insights and the MCP connection need Advanced or higher; Starter has none of them.

Power My Analytics

• It supplies data to other reporting tools; the Data Studio, Sheets or BI tool you report in is separate.
• The Business plan caps you at 5 sources and 5 accounts; more accounts are an add-on.
• Exports to BigQuery, SQL and FTP and hourly refreshes are paid add-ons on Business, Grow and Pro.
• A Sample Data plan is free but holds sample data only, so it is for exploring the product.

Dataslayer

Connectors

The pricing page lists connectors for Google Ads, Google Analytics 4, Facebook Ads, LinkedIn Ads, TikTok Ads, Amazon Ads, Shopify, HubSpot, Klaviyo and Search Console, among others.

Destinations

Data can be sent to Google Sheets, Excel, Looker Studio and Power BI, or to BigQuery, Snowflake, Redshift, S3, Azure SQL, Google Cloud Storage and an API Query Manager.

Scheduled refresh

Starter refreshes daily, Advanced and Pro hourly, and Pro and Business also allow custom hours.

Data blending

Advanced and higher plans can combine data from several sources into one dataset.

AI access

Advanced and higher plans include an MCP connection, a custom GPT and AI alerts, with a message limit per day on the lower tiers.

Supermetrics import

All paid plans list a way to import existing queries from Supermetrics.

Power My Analytics

85+ data connectors

The site says every connector is included on every plan, covering ad, analytics, social, ecommerce, email and CRM platforms.

Managed data warehouse

Data is stored and backfilled so reports read from the warehouse and keep working through platform API outages.

Reporting destinations

Send data to Data Studio, Claude, ChatGPT, Power BI and Tableau on all plans; Sheets and Excel from Grow up; BigQuery, SQL and FTP on Custom or as add-ons.

MCP server and API

MCP access for Claude, ChatGPT and other assistants, plus API access, are listed on every plan.

Data Builder

Blend and transform sources in the Data Builder before sending them on.

Auth Links

Grow and above can send links for clients to authorize their own accounts.

Dataslayer

• Free$0

  1 connector, 1 user, 1 account and a manual daily refresh, to one core destination (Google Sheets, Excel, Looker Studio or Power BI).

• Starter$35

  per month, billed annually ($39 billed monthly), with 1 destination

  3 connectors, 1 user, 3 accounts per connector, daily refresh and 5,000 monthly rows in enterprise destinations.

• Advanced$115

  per month, billed annually ($139 billed monthly), with 1 destination

  7 connectors, 10 users, 50 accounts per connector, hourly refresh, 100,000 monthly enterprise rows, data blending and AI Insights.

• Pro$345

  per month, billed annually ($419 billed monthly), with 1 destination

  10 connectors, unlimited users, 100 accounts per connector, hourly or custom refresh, 2 million monthly enterprise rows and a dedicated account manager.

• BusinessCustom

  Custom connectors, users, accounts and destinations, with dedicated onboarding. Sold through a quote.

Power My Analytics

• Business$41.63

  per month for 5 data sources, billed annually ($49.95 billed monthly)

  5 sources with 5 accounts in total, 2 admins, 5 Google Business Profile locations, 50 AI Insights credits and email support.

• Grow$83.29

  per month, billed annually ($99.95 billed monthly)

  Unlimited sources with 7 accounts each, 3 admins, 10 locations, 100 AI Insights credits, Sheets and Excel destinations, Auth Links.

• Pro$166.63

  per month, billed annually ($199.95 billed monthly)

  Unlimited sources with 20 accounts each, unlimited admins, 100 locations and priority support. Extra accounts run $9.95 each a month at first.

• CustomCustom

  Quoted by sales: unlimited accounts, hourly refreshes, BigQuery, SQL and FTP exports, dedicated account rep and custom contracts.

Dataslayer

• Annual discount

  About 20% off with annual billing

  The vendor says annual billing costs about 20% less than monthly, and that destination bundles stack with it.

• Other savings

  Bundle discount on destinations

  Buying 2 destinations together takes 10% off and 3 or more takes 15% off, on top of the annual saving.

Power My Analytics

• Annual discount

  2 months free with yearly billing

  The pricing page says yearly billing gives 2 months free, which works out to $41.63 a month against $49.95 on Business.