GatherUp vs ReviewGrower (2026): which should you pick?
As of Nov 13, 2026, GatherUp grades higher than ReviewGrower: 2.4 against 2.0 out of 4.0.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
GatherUp grades higher on features and platforms. They get the same grade on value for money, the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
GatherUp
Review requests, NPS surveys and review monitoring per location
ReviewGrower
Google review requests, monitoring and GEO-grid rank tracking
Which one is for you
Pick GatherUp if
- Fits if you want NPS scores and review requests in one flow
- Works for multi-location businesses that want a set price per location, from $60 down to $25
Look elsewhere if
- Pricey if you're one small shop, as the floor is $99 a month on a yearly bill, or $124 monthly
- Tight if you text a lot, as each location gets 300 texts a month
- Skip it if you want listings or fake-review tools included, as Listings Hub is $40 and Review Defense is sold separately
- Not for you if you want a free plan, as there's only a 14-day trial
- Watch out: agency and white-label pricing is by quote only, and Multi Location is sold through a demo
Pick ReviewGrower if
- Fits if you run one location and want to start free before paying
- Works for a small shop that sends review asks by email and adds SMS later
Look elsewhere if
- Tight if you stay on Free: email requests are limited and there are no SMS requests
- Skip it if you have several locations, because Lite and Grow cover one and Scale is $97
- Pricey if you want SMS volume: Lite includes 200, and 2,000 only comes with Grow at $77
- Watch out: the GEO-grid rank tracker starts on Grow, and agency plans are priced separately
How we grade them
| 2.4GPAGatherUpFair | 2.0GPAReviewGrowerFair | |
|---|---|---|
| Value for money | CSmall Business is $99 a month billed yearly ($124 monthly) for one location, with 300 texts and 3,000 emails a month. Set against its listed rivals, the local review tools, that's the middle. Two to ten locations are $60 each, and Listings Hub is $40 on top. | CLite is $37 a month, or $370 a year, against a $29 middle for review tools. It is inside the ordinary range, but one location only; extra sites need Scale at $97. |
| Free plan and trial | CNo free plan. There's a 14-day free trial, and the listing doesn't say whether it needs a card. Enough to send a first batch of requests, not to stay on. | CThe free plan has 1 location, 3 review profiles, 1 user and limited email requests, with no SMS. It works as a taster; most shops will outgrow it quickly. |
| Features | BThe whole job: email and text requests with QR codes, NPS surveys, monitoring of 100+ review sites, AI replies, topic tags, widgets, a pop-up and automatic social sharing. Fake-review defense and listings on 125 directories are add-ons. | CEmail and SMS requests, a feedback funnel, monitoring, AI review replies and a rank tracker. SMS caps, the one-location limit on Lite and Grow, and the rank tracker only from Grow all hold it back. |
| Ease of use | CNo store rating on record. You load customers or connect a system, set up the request and survey flow, and choose widgets. Multi-location and agency setups go through a demo. | CNo store rating on record. You connect your review profiles and build the request flow yourself. |
| Platforms and integrations | BWeb, with Salesforce, Mailchimp, Constant Contact, QuickBooks Online, Google Sheets, Zapier, Toast and athenahealth, plus an API. No phone or desktop app is listed. | CWeb only, with Zapier the only integration listed. There is no desktop or phone app on record. |
| Best for | review requests with NPS surveys per location | Google review requests for a single location |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GatherUp and ReviewGrower. How we grade
Price against what you get
GatherUp starts at $99 a month and scores 2.7 out of 4 on features, ease of use and platforms. ReviewGrower starts at $37 a month and scores 2.0.
GatherUp scores higher, and starts $62 a month higher: the question is whether the extra is worth that to you. Of the other customer review tools on the chart, none scores higher than GatherUp for less, and 28 score higher than ReviewGrower for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- GatherUp also covers surveys and reports.
- ReviewGrower also covers shared inbox and rank tracking.
At a glance
| GatherUp | ReviewGrower | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $99 per month for 1 location, billed annually ($124 monthly) | $37 per month, billed monthly ($370 billed yearly) |
| Free plan | None | Free: 1 location, 3 review profiles, 1 user, 5 video reviews a month, a review widget and 100 grid rank tracker credits. |
| Free trial | 14-day free trial | None listed |
| Web | ||
| Made by | GatherUp | Review Grower LLC |
| Price read from | gatherup.com | reviewgrower.com |
| Checked | Nov 9, 2026 | Nov 13, 2026 |
Worth knowing
GatherUp
- There is no free plan; after the 14-day trial the cheapest plan is $99 a month on annual billing.
- Each location gets up to 300 SMS and 3,000 email credits a month.
- Listings Management is an add-on at $40 per location a month, and Review Defense is sold separately, annual only, at $45, $125 or $300 per location a month.
- Agency pricing and white-label options are by quote only.
ReviewGrower
- The free plan has limited email requests and no SMS requests.
- Each of Lite and Grow covers one location; more locations need Scale.
- Agency plans are priced separately, and the agency price list is not covered here.
Key features
GatherUp
- Email and SMS review requests
- Up to 300 SMS and 3,000 email requests per location each month, with QR codes, custom feedback links and customer uploads.
- NPS and surveys
- Asks customers a Net Promoter Score question and other survey questions before or alongside the review request.
- Review monitoring and AI replies
- Monitors 100+ review sites, writes replies with AI, lets you respond in the app and tags reviews by topic and keyword.
- Widgets and social sharing
- Review widgets and a badge for your site, a conversion pop-up and automatic posting of good reviews to social media.
- Review Defense
- An add-on in three plans that flags suspicious or fake reviews, watches competitors and helps dispute fraudulent ones.
- Listings Hub
- An add-on that syncs business details to 125 directories, including Google, Apple Maps, Yelp and Facebook.
ReviewGrower
- Review requests by email and SMS
- Automated requests and reminders, with unlimited email requests on paid plans and SMS counts by plan.
- Review feedback funnel
- Includes a Negative Feedback Manager that can route unhappy customers to private feedback instead of a public review request.
- Review monitoring
- Tracks reviews across platforms, with new review notifications and reports.
- GEO grid rank tracker
- Shows how a Google Business listing ranks across a grid of map locations.
- AI review responses and shared inbox
- Drafts replies to reviews and gathers customer messages in one inbox.
- Agency white label
- An Agency option lets you run the system for clients under your own brand.
Plans
GatherUp
Small Business$99
per month for 1 location, billed annually ($124 monthly)
One location with up to 300 SMS and 3,000 email credits a month, review monitoring, NPS surveys, AI replies and widgets.
Multi Location$60
per location / month, billed annually ($75 monthly)
For 2 to 10 locations; the rate falls with volume, to $25 per location at 101+ on annual billing. Sold through a demo.
AgencyCustom
White-label reputation software for agencies to resell to clients, priced by quote.
ReviewGrower
Free$0
1 location, limited email requests, 3 review profiles, 1 user and a review widget.
Lite$37
per month, billed monthly ($370 billed yearly)
1 location, 5 review profiles, unlimited email requests, 200 SMS requests and a feedback funnel.
Grow$77
per month, billed monthly ($770 billed yearly)
Unlimited review profiles, 2,000 SMS requests, SMS inbox, GEO grid rank tracker and 5 users.
Scale$97
per month, billed monthly ($970 billed yearly)
Up to 20 locations, 7,500 SMS requests and 10 users; each extra location is $10 a month.
Ways to pay less
GatherUp
- Annual discount
Save 20% with annual billing
GatherUp's pricing page offers 20% off on annual billing: Small Business is $99 a month billed annually against $124 billed monthly.
ReviewGrower
- Annual discount
Save up to 20% billed yearly
The pricing page offers yearly billing at $370 for Lite, $770 for Grow and $970 for Scale and says it saves up to 20%.
Common questions
Which is cheaper, GatherUp or ReviewGrower?
As of Nov 13, 2026, ReviewGrower is cheaper to start with: $37 a month, against $99 a month for GatherUp. GatherUp starts at $99 per month for 1 location, billed annually ($124 monthly), and ReviewGrower starts at $37 per month, billed monthly ($370 billed yearly).
Which has a free plan, GatherUp or ReviewGrower?
As of Nov 13, 2026, only ReviewGrower has a free plan. GatherUp does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.