HeyReach vs La Growth Machine
We give HeyReach and La Growth Machine the same GPA: 2.2 out of 4.0. HeyReach grades higher on value for money. La Growth Machine grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
HeyReach
LinkedIn outreach across many sender accounts, billed per sender
La Growth Machine
LinkedIn, email, call and X sequences billed per sending identity
How we grade them
| 2.2GPAHeyReachFair | 2.2GPALa Growth MachineFair | |
|---|---|---|
| Value for money | CYou pay per LinkedIn sender, so five reps who each send pay $63 a head billed yearly, $315 a month in all. That's at the dear end of this category, just short of the dearest tenth at $69. Agencies with up to 25 senders pay $799 a month flat. | DBasic stops at 3 identities, so five people who all send need Pro: $110 per identity a month billed annually, $110 a head. That's well into this category's dearest tenth, which starts at $69. One person on Basic pays $60. |
| Free plan and trial | CNo free plan, but a 14-day trial of Growth with 3 LinkedIn accounts and no card. Enough to try sending from several accounts. | CNo free plan. The 14-day trial needs no card details and gives you one identity with everything except custom sequences. |
| Features | CLinkedIn done thoroughly: requests, messages, voice notes and profile views across many senders, one inbox and client workspaces. The gap is email: it sends none itself, and email steps come from Instantly or Smartlead on separate subscriptions. | BThe whole job: sequences across LinkedIn, email, calls and X that branch on whether a lead accepts or replies, waterfall email enrichment, lead imports from Sales Navigator, a shared inbox, and AI-written messages and voice notes. |
| Ease of use | CNo App Store rating on record. Each LinkedIn account has to be connected and kept within its limits, and on Agency and Unlimited you bring your own proxies. | CNo App Store rating on record. Identities, LinkedIn and email accounts to connect and branching sequences to design, so there's a learning curve before it pays off. |
| Platforms and integrations | BWeb only, with Instantly, Smartlead, Clay, HubSpot, RB2B, Trigify, Make and Zapier, plus an API, webhooks, an MCP server and a command-line tool. No phone or desktop app on record. | BWeb only, with HubSpot, Pipedrive, Clay, Make, Zapier and Slack, and an API. Zapier, Make, Clay and the API start at Pro, and the HubSpot and Pipedrive sync needs Ultimate. |
| Best for | LinkedIn outreach across many sender accounts | LinkedIn-first outreach with email backup |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: HeyReach and La Growth Machine. How we grade
Price against what you get
HeyReach starts at $63 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. La Growth Machine starts at $60 a month for each person and scores 2.7.
La Growth Machine scores higher and starts $3 a month lower. Of the other cold outreach tools on the chart, 8 score higher than HeyReach for less, and 1 scores higher than La Growth Machine for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- HeyReach starts at $63 per seat (sender) / month, billed yearly ($79 monthly). La Growth Machine starts at $60 per seat (identity) / month, billed annually ($70 monthly).
- La Growth Machine also covers templates and email campaigns.
At a glance
| HeyReach | La Growth Machine | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $63 per seat (sender) / month, billed yearly ($79 monthly) | $60 per seat (identity) / month, billed annually ($70 monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial of Growth with 3 LinkedIn accounts, no card required | 14-day free trial, no card details, with 1 identity and all features except custom sequences |
| Web | ||
| Made by | HeyReach | La Growth Machine |
| Price read from | heyreach.io | lagrowthmachine.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
HeyReach
- Lead-gen agencies running LinkedIn outreach for many clients
- Teams spreading LinkedIn volume across several accounts
- Outbound teams pairing LinkedIn with Instantly or Smartlead email
La Growth Machine
- Teams that prospect mainly on LinkedIn and follow up by email
- Growth and RevOps teams building branching sequences around Clay or Make
- Lead-gen agencies running outreach under several identities
Worth knowing
HeyReach
- Each LinkedIn account is a paid sender; teammates, assistants and clients can be added at no charge.
- Agency and Unlimited require you to bring your own proxies; only Growth includes a residential proxy for each sender.
- Email steps run through the Instantly or Smartlead integrations, which are separate subscriptions.
- Enrichment credits are a one-time allowance (100 per sender on Growth); more have to be bought.
La Growth Machine
- Every identity that sends campaigns is billed separately; invited members can answer replies but cannot launch campaigns.
- Basic allows 3 identities with 1 sending email each, on LinkedIn and email only; calls need Pro and X needs Ultimate.
- HubSpot and Pipedrive sync need Ultimate; Zapier, Make, Clay and the API start at Pro.
- Leads enriched beyond the monthly allowance use paid credits, one per lead.
Key features
HeyReach
- LinkedIn actions
- Automates connection requests, messages, follow-ups, voice notes and profile views, with an If Connected condition to treat existing connections differently.
- Many senders per campaign
- Unlimited campaigns can draw on many LinkedIn accounts, while each sender is held within its own daily limits.
- Unified inbox
- LinkedIn messages from every connected account land in one inbox, so nobody has to log in and out of individual accounts.
- Multichannel with Instantly and Smartlead
- Native integrations with Instantly and Smartlead add cold email to LinkedIn campaigns; HeyReach itself handles the LinkedIn side.
- Client workspaces and white label
- Agencies manage each client's senders, leads and campaigns in separate workspaces from one login; Agency and Unlimited add your own branding and domain.
- API, webhooks, MCP and CLI
- An API and custom webhooks, an MCP server for AI agents that build campaigns and tag replies, a command-line tool, and Clay, Make and Zapier links.
La Growth Machine
- Multichannel sequences with conditions
- Sequences mix LinkedIn, email, calls and X and branch on what a lead does, such as switching to email if a connection request is not accepted.
- LinkedIn automation
- Cloud-run contact requests, messages and AI-generated voice messages, plus automatic post likes, follows and profile visits to warm a lead up.
- Waterfall enrichment
- Imported leads are enriched with verified emails and LinkedIn data through 9 email providers and 2 verification tools, from a monthly allowance.
- Lead sourcing
- Import leads from LinkedIn or Sales Navigator, browse a 27M+ company database, and from Pro import post likers, commenters and event attendees.
- Shared multichannel inbox
- LinkedIn and email replies land together; the team answers from any identity, tags outcomes and gets Slack alerts when a lead responds.
- AI writing and voice
- Magic Messages writes copy from custom attributes, and a recorded voice plus AI intros per lead becomes personalized LinkedIn voice messages.
Plans
HeyReach
Growth$63
per seat (sender) / month, billed yearly ($79 monthly)
One LinkedIn account per seat with its own residential proxy, all LinkedIn actions, a unified inbox, API, webhooks, MCP and 100 enrichment credits.
Agency$799
per month for up to 25 senders, billed yearly ($999 monthly)
Bring your own proxies. One white label, 1,000 enrichment credits, done-for-you onboarding and a Slack channel; a 50-sender option is offered.
Unlimited$2,399
per month for up to 300 senders, billed yearly ($2,999 monthly)
Senders capped at 300 under a fair-use policy, 3,000 enrichment credits, migration help and priority support; extra white-label brands cost $500 each.
Done for youCustom
HeyReach's team researches the market, builds lead lists and runs LinkedIn and email campaigns, with a dedicated GTM engineer and inbox manager.
La Growth Machine
Basic$60
per seat (identity) / month, billed annually ($70 monthly)
LinkedIn and email, 250 enriched leads a month, 1 sending email per identity, up to 3 identities and 3 team members.
Pro$110
per seat (identity) / month, billed annually ($135 monthly)
Adds calls, 400 enriched leads, 5 rotating sending emails per identity, 6 active campaigns, a multichannel inbox, A/B tests, integrations and 25 members.
Ultimate$165
per seat (identity) / month, billed annually ($195 monthly)
Adds X, 1,000 enriched leads, 10 sending emails per identity, unlimited campaigns and members, and two-way HubSpot and Pipedrive sync.
AgencyCustom
For lead-gen agencies, with dedicated support and onboarding and a 6-identity minimum. A pick-your-features Custom plan starts at €150.
Ways to pay less
HeyReach
- Annual discount
20% off yearly, 10% off quarterly
Growth is $63 per sender a month billed yearly ($756), $71 billed quarterly ($213) or $79 monthly; Agency is $799 a month yearly instead of $999.
- Startups
Early stage program
A heavily discounted plan for new customers under $250,000 in annual recurring revenue with fewer than 5 people, by application.
La Growth Machine
- Annual discount
2 months free with annual billing
Billed annually, Basic is $60 per identity a month instead of $70 monthly, Pro $110 instead of $135 and Ultimate $165 instead of $195.
