HeyReach vs lemlist
We give HeyReach a 2.2 GPA and lemlist a 2.8, out of 4.0. lemlist grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
HeyReach
LinkedIn outreach across many sender accounts, billed per sender
lemlist
Cold email and LinkedIn sequences with a built-in lead database
How we grade them
| 2.2GPAHeyReachFair | 2.8GPAlemlistGood | |
|---|---|---|
| Value for money | CYou pay per LinkedIn sender, so five reps who each send pay $63 a head billed yearly, $315 a month in all. That's at the dear end of this category, just short of the dearest tenth at $69. Agencies with up to 25 senders pay $799 a month flat. | AFive people share the Email plan, which has unlimited users: $55 a month billed yearly for 50,000 emails, $11 a head, a third of the cheaper quarter. LinkedIn, calls and SMS are another story: Multichannel is $87 per user billed yearly, in this category's dearest tenth. |
| Free plan and trial | CNo free plan, but a 14-day trial of Growth with 3 LinkedIn accounts and no card. Enough to try sending from several accounts. | CNo free plan you can send from, since Freemium can't launch campaigns. The 14-day Multichannel trial needs no card and gives 200 credits and 50 emails a day, but leaves out lemwarm and calling. |
| Features | CLinkedIn done thoroughly: requests, messages, voice notes and profile views across many senders, one inbox and client workspaces. The gap is email: it sends none itself, and email steps come from Instantly or Smartlead on separate subscriptions. | BThe whole job: emails, LinkedIn invites, messages and voice notes, calls, SMS and WhatsApp in one sequence, with conditions and an automatic stop on a reply. Warm-up, a 650M-lead database and one inbox for every channel sit alongside. |
| Ease of use | CNo App Store rating on record. Each LinkedIn account has to be connected and kept within its limits, and on Agency and Unlimited you bring your own proxies. | CNo App Store rating on record. There's a fair bit to set up, from senders and warm-up to conditional steps and personalized images, so give it a few days before a sequence feels right. |
| Platforms and integrations | BWeb only, with Instantly, Smartlead, Clay, HubSpot, RB2B, Trigify, Make and Zapier, plus an API, webhooks, an MCP server and a command-line tool. No phone or desktop app on record. | BWeb, plus a Chrome extension that runs lemlist from Gmail and LinkedIn on Multichannel. HubSpot, Salesforce, Pipedrive, Zapier, Make, n8n, Clay and Aircall connect, and there's a public API. No phone or desktop app. |
| Best for | LinkedIn outreach across many sender accounts | email and LinkedIn in one sequence |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: HeyReach and lemlist. How we grade
Price against what you get
HeyReach starts at $63 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. lemlist starts at $55 a month and scores 2.7.
lemlist scores higher and starts $8 a month lower. Of the other cold outreach tools on the chart, 8 score higher than HeyReach for less, and 1 scores higher than lemlist for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- HeyReach starts at $63 per seat (sender) / month, billed yearly ($79 monthly). lemlist starts at $55 per month for 50,000 emails, billed yearly ($69 monthly).
- Only lemlist lists a browser extension.
- HeyReach also covers shared inbox.
- lemlist also covers templates, AI agents and email campaigns.
At a glance
| HeyReach | lemlist | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $63 per seat (sender) / month, billed yearly ($79 monthly) | $55 per month for 50,000 emails, billed yearly ($69 monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial of Growth with 3 LinkedIn accounts, no card required | 14-day free trial of Multichannel, no card required, with 200 credits and 50 emails a day |
| Web | ||
| Browser extension | ||
| Made by | HeyReach | lempire |
| Price read from | heyreach.io | lemlist.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
HeyReach
- Lead-gen agencies running LinkedIn outreach for many clients
- Teams spreading LinkedIn volume across several accounts
- Outbound teams pairing LinkedIn with Instantly or Smartlead email
lemlist
- Sales teams that combine cold email with LinkedIn and calls
- Teams sending email at volume with many users on one bill
- Senders who personalize each message with images or conditional text
Worth knowing
HeyReach
- Each LinkedIn account is a paid sender; teammates, assistants and clients can be added at no charge.
- Agency and Unlimited require you to bring your own proxies; only Growth includes a residential proxy for each sender.
- Email steps run through the Instantly or Smartlead integrations, which are separate subscriptions.
- Enrichment credits are a one-time allowance (100 per sender on Growth); more have to be bought.
lemlist
- No free plan for sending: after the trial, accounts drop to Freemium, which cannot launch campaigns. The trial itself leaves out lemwarm and calling.
- Lead data costs extra: the enrichment add-on is $16 a month billed yearly ($20 monthly) for 2,000 credits, and buying signals $21 ($29) for 100.
- On Multichannel, WhatsApp is $20 per user a month, extra email senders $9 each a month, and SMS needs a $15 a month number plus 6 credits a text.
- LinkedIn, SMS and calling need the per-user Multichannel plan; SSO, custom roles and CRM-embedded use are Enterprise only.
Key features
HeyReach
- LinkedIn actions
- Automates connection requests, messages, follow-ups, voice notes and profile views, with an If Connected condition to treat existing connections differently.
- Many senders per campaign
- Unlimited campaigns can draw on many LinkedIn accounts, while each sender is held within its own daily limits.
- Unified inbox
- LinkedIn messages from every connected account land in one inbox, so nobody has to log in and out of individual accounts.
- Multichannel with Instantly and Smartlead
- Native integrations with Instantly and Smartlead add cold email to LinkedIn campaigns; HeyReach itself handles the LinkedIn side.
- Client workspaces and white label
- Agencies manage each client's senders, leads and campaigns in separate workspaces from one login; Agency and Unlimited add your own branding and domain.
- API, webhooks, MCP and CLI
- An API and custom webhooks, an MCP server for AI agents that build campaigns and tag replies, a command-line tool, and Clay, Make and Zapier links.
lemlist
- Multichannel sequences
- Campaigns mix emails with LinkedIn visits, invites, messages and voice notes, calls, SMS and WhatsApp, with conditional next steps and an automatic stop.
- lemwarm and deliverability tools
- Warm-up, inbox rotation, rotating IPs, custom tracking domains, sending limits and a deliverability hub with alerts are included on every plan.
- Lead database and finders
- Search more than 650 million leads and find emails and phone numbers through 25+ data providers, paid for with credits: $1 covers 20 emails or 5 phone numbers.
- Personalization
- Liquid syntax for conditional content, custom variables, personalized images and AI-written lines tailored to each lead.
- lemAgent and AI agents
- lemAgent plus signal, enrichment and messaging agents research leads and write outreach. AI also flags reply intent and out-of-office replies and drafts answers.
- Unified inbox and extension
- Replies from every channel land in one inbox, and on Multichannel a Chrome extension runs lemlist from Gmail and LinkedIn.
Plans
HeyReach
Growth$63
per seat (sender) / month, billed yearly ($79 monthly)
One LinkedIn account per seat with its own residential proxy, all LinkedIn actions, a unified inbox, API, webhooks, MCP and 100 enrichment credits.
Agency$799
per month for up to 25 senders, billed yearly ($999 monthly)
Bring your own proxies. One white label, 1,000 enrichment credits, done-for-you onboarding and a Slack channel; a 50-sender option is offered.
Unlimited$2,399
per month for up to 300 senders, billed yearly ($2,999 monthly)
Senders capped at 300 under a fair-use policy, 3,000 enrichment credits, migration help and priority support; extra white-label brands cost $500 each.
Done for youCustom
HeyReach's team researches the market, builds lead lists and runs LinkedIn and email campaigns, with a dedicated GTM engineer and inbox manager.
lemlist
Email$55
per month for 50,000 emails, billed yearly ($69 monthly)
Unlimited users and email senders, lemwarm, the lead database and AI agents. Price rises with volume: $71 a month at 100,000 emails, billed yearly.
Multichannel$87
per user / month, billed yearly ($109 monthly)
Unlimited emails and messages, 5 email senders per user, LinkedIn and SMS steps, a call dialer, and lemlist inside Gmail and LinkedIn.
EnterpriseCustom
Multichannel plus lemlist inside your CRM, custom roles, SSO and SAML, custom terms and a dedicated account manager.
Ways to pay less
HeyReach
- Annual discount
20% off yearly, 10% off quarterly
Growth is $63 per sender a month billed yearly ($756), $71 billed quarterly ($213) or $79 monthly; Agency is $799 a month yearly instead of $999.
- Startups
Early stage program
A heavily discounted plan for new customers under $250,000 in annual recurring revenue with fewer than 5 people, by application.
lemlist
- Annual discount
Save 20% with yearly billing
lemlist lists a 20% saving for yearly billing and 10% for quarterly: Email at 50,000 emails is $55 a month yearly, $62 quarterly and $69 monthly.
