Expandi vs HeyReach
We give Expandi a 2.0 GPA and HeyReach a 2.2, out of 4.0. HeyReach grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Expandi
Cloud-based LinkedIn outreach sequences with email follow-ups
HeyReach
LinkedIn outreach across many sender accounts, billed per sender
How we grade them
| 2.0GPAExpandiFair | 2.2GPAHeyReachFair | |
|---|---|---|
| Value for money | DOne plan, per seat: five people pay $79 each billed annually, $79 a head, or $99 billed monthly. That's in this category's dearest tenth, which starts at $69, and image personalization and video cost extra on top. | CYou pay per LinkedIn sender, so five reps who each send pay $63 a head billed yearly, $315 a month in all. That's at the dear end of this category, just short of the dearest tenth at $69. Agencies with up to 25 senders pay $799 a month flat. |
| Free plan and trial | CNo free plan. The 7-day trial unlocks every feature, which is a short window for judging LinkedIn results. | CNo free plan, but a 14-day trial of Growth with 3 LinkedIn accounts and no card. Enough to try sending from several accounts. |
| Features | CStrong on LinkedIn: if-then sequences of requests, messages, InMails and event invites, with team workspaces and CRM sync. The gap is email: it only sends follow-ups, and full cold email campaigns run through the Smartlead integration. | CLinkedIn done thoroughly: requests, messages, voice notes and profile views across many senders, one inbox and client workspaces. The gap is email: it sends none itself, and email steps come from Instantly or Smartlead on separate subscriptions. |
| Ease of use | CNo App Store rating on record. It runs in the cloud with a dedicated IP, so there's no browser to leave open, but you'll set limits, warm-up and campaign types before it sends. | CNo App Store rating on record. Each LinkedIn account has to be connected and kept within its limits, and on Agency and Unlimited you bring your own proxies. |
| Platforms and integrations | BWeb only, with HubSpot, Salesforce and Pipedrive sync, Smartlead, Hyperise, Sendspark, Zapier, Google Sheets, webhooks, an API and an MCP server in beta. No phone or desktop app. | BWeb only, with Instantly, Smartlead, Clay, HubSpot, RB2B, Trigify, Make and Zapier, plus an API, webhooks, an MCP server and a command-line tool. No phone or desktop app on record. |
| Best for | careful LinkedIn outreach run from the cloud | LinkedIn outreach across many sender accounts |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Expandi and HeyReach. How we grade
Price against what you get
Expandi starts at $79 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. HeyReach starts at $63 a month for each person and scores 2.3.
They score the same, and HeyReach starts $16 a month lower. Of the other cold outreach tools on the chart, 9 score higher than Expandi for less, and 8 score higher than HeyReach for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Expandi starts at $79 per seat / month, billed annually ($99 monthly). HeyReach starts at $63 per seat (sender) / month, billed yearly ($79 monthly).
- Expandi also covers templates.
- HeyReach also covers shared inbox.
At a glance
| Expandi | HeyReach | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $79 per seat / month, billed annually ($99 monthly) | $63 per seat (sender) / month, billed yearly ($79 monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial with all features | 14-day free trial of Growth with 3 LinkedIn accounts, no card required |
| Web | ||
| Made by | ProfitSoft BV | HeyReach |
| Price read from | expandi.io | heyreach.io |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Expandi
- Sales teams that prospect mainly through LinkedIn
- Agencies running LinkedIn outreach for several clients
- Users worried about LinkedIn restrictions on their accounts
HeyReach
- Lead-gen agencies running LinkedIn outreach for many clients
- Teams spreading LinkedIn volume across several accounts
- Outbound teams pairing LinkedIn with Instantly or Smartlead email
Worth knowing
Expandi
- There is one plan, $99 per seat a month billed monthly, and no free plan; the trial lasts 7 days.
- Email in sequences is limited to follow-ups; full cold email campaigns are coordinated through the Smartlead integration.
- Image and GIF personalization costs extra, and video messages need a paid Sendspark add-on.
- Teams of more than 10 seats and white labeling are priced by sales.
HeyReach
- Each LinkedIn account is a paid sender; teammates, assistants and clients can be added at no charge.
- Agency and Unlimited require you to bring your own proxies; only Growth includes a residential proxy for each sender.
- Email steps run through the Instantly or Smartlead integrations, which are separate subscriptions.
- Enrichment credits are a one-time allowance (100 per sender on Growth); more have to be bought.
Key features
Expandi
- Smart sequences
- An if-then builder sends connection requests, messages, InMails, event invites and email follow-ups, choosing the next step from what each prospect does.
- Account safety
- Runs in the cloud from a dedicated IP address in your country, warms new accounts up gradually and keeps daily actions within limit ranges you set.
- Campaign types and priorities
- Several campaign types, including a Mobile Connector campaign that adds 100 connection requests a week, with prioritization and recovery of campaigns.
- Personalization
- Dynamic placeholders in every message; personalized images and GIFs cost extra, and video messages come through a paid Sendspark integration.
- Workspaces for teams
- Team workspaces with duplicate prevention, tags and notes on conversations, and a central dashboard with step-by-step campaign statistics.
- CRM sync, API and webhooks
- Native HubSpot, Salesforce and Pipedrive sync of LinkedIn activity, plus webhooks, API credentials, Zapier and an MCP server in beta.
HeyReach
- LinkedIn actions
- Automates connection requests, messages, follow-ups, voice notes and profile views, with an If Connected condition to treat existing connections differently.
- Many senders per campaign
- Unlimited campaigns can draw on many LinkedIn accounts, while each sender is held within its own daily limits.
- Unified inbox
- LinkedIn messages from every connected account land in one inbox, so nobody has to log in and out of individual accounts.
- Multichannel with Instantly and Smartlead
- Native integrations with Instantly and Smartlead add cold email to LinkedIn campaigns; HeyReach itself handles the LinkedIn side.
- Client workspaces and white label
- Agencies manage each client's senders, leads and campaigns in separate workspaces from one login; Agency and Unlimited add your own branding and domain.
- API, webhooks, MCP and CLI
- An API and custom webhooks, an MCP server for AI agents that build campaigns and tag replies, a command-line tool, and Clay, Make and Zapier links.
Plans
Expandi
Business$79
per seat / month, billed annually ($99 monthly)
All features: smart sequences, a dedicated country-based IP, auto warm-up, unlimited campaigns and templates, and CRM integrations.
AgencyCustom
For more than 10 seats or white labeling: roles and permissions, client reports and a dedicated customer success manager. Sold through sales.
HeyReach
Growth$63
per seat (sender) / month, billed yearly ($79 monthly)
One LinkedIn account per seat with its own residential proxy, all LinkedIn actions, a unified inbox, API, webhooks, MCP and 100 enrichment credits.
Agency$799
per month for up to 25 senders, billed yearly ($999 monthly)
Bring your own proxies. One white label, 1,000 enrichment credits, done-for-you onboarding and a Slack channel; a 50-sender option is offered.
Unlimited$2,399
per month for up to 300 senders, billed yearly ($2,999 monthly)
Senders capped at 300 under a fair-use policy, 3,000 enrichment credits, migration help and priority support; extra white-label brands cost $500 each.
Done for youCustom
HeyReach's team researches the market, builds lead lists and runs LinkedIn and email campaigns, with a dedicated GTM engineer and inbox manager.
Ways to pay less
Expandi
- Annual discount
20% off with annual billing
Paid annually up front, Business is $79 per seat a month instead of $99; Expandi also says larger seat counts get bigger discounts.
HeyReach
- Annual discount
20% off yearly, 10% off quarterly
Growth is $63 per sender a month billed yearly ($756), $71 billed quarterly ($213) or $79 monthly; Agency is $799 a month yearly instead of $999.
- Startups
Early stage program
A heavily discounted plan for new customers under $250,000 in annual recurring revenue with fewer than 5 people, by application.
