Expandi vs lemlist
We give Expandi a 2.0 GPA and lemlist a 2.8, out of 4.0. lemlist grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Expandi
Cloud-based LinkedIn outreach sequences with email follow-ups
lemlist
Cold email and LinkedIn sequences with a built-in lead database
How we grade them
| 2.0GPAExpandiFair | 2.8GPAlemlistGood | |
|---|---|---|
| Value for money | DOne plan, per seat: five people pay $79 each billed annually, $79 a head, or $99 billed monthly. That's in this category's dearest tenth, which starts at $69, and image personalization and video cost extra on top. | AFive people share the Email plan, which has unlimited users: $55 a month billed yearly for 50,000 emails, $11 a head, a third of the cheaper quarter. LinkedIn, calls and SMS are another story: Multichannel is $87 per user billed yearly, in this category's dearest tenth. |
| Free plan and trial | CNo free plan. The 7-day trial unlocks every feature, which is a short window for judging LinkedIn results. | CNo free plan you can send from, since Freemium can't launch campaigns. The 14-day Multichannel trial needs no card and gives 200 credits and 50 emails a day, but leaves out lemwarm and calling. |
| Features | CStrong on LinkedIn: if-then sequences of requests, messages, InMails and event invites, with team workspaces and CRM sync. The gap is email: it only sends follow-ups, and full cold email campaigns run through the Smartlead integration. | BThe whole job: emails, LinkedIn invites, messages and voice notes, calls, SMS and WhatsApp in one sequence, with conditions and an automatic stop on a reply. Warm-up, a 650M-lead database and one inbox for every channel sit alongside. |
| Ease of use | CNo App Store rating on record. It runs in the cloud with a dedicated IP, so there's no browser to leave open, but you'll set limits, warm-up and campaign types before it sends. | CNo App Store rating on record. There's a fair bit to set up, from senders and warm-up to conditional steps and personalized images, so give it a few days before a sequence feels right. |
| Platforms and integrations | BWeb only, with HubSpot, Salesforce and Pipedrive sync, Smartlead, Hyperise, Sendspark, Zapier, Google Sheets, webhooks, an API and an MCP server in beta. No phone or desktop app. | BWeb, plus a Chrome extension that runs lemlist from Gmail and LinkedIn on Multichannel. HubSpot, Salesforce, Pipedrive, Zapier, Make, n8n, Clay and Aircall connect, and there's a public API. No phone or desktop app. |
| Best for | careful LinkedIn outreach run from the cloud | email and LinkedIn in one sequence |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Expandi and lemlist. How we grade
Price against what you get
Expandi starts at $79 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. lemlist starts at $55 a month and scores 2.7.
lemlist scores higher and starts $24 a month lower. Of the other cold outreach tools on the chart, 9 score higher than Expandi for less, and 1 scores higher than lemlist for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Expandi starts at $79 per seat / month, billed annually ($99 monthly). lemlist starts at $55 per month for 50,000 emails, billed yearly ($69 monthly).
- Only lemlist lists a browser extension.
- lemlist also covers AI agents and email campaigns.
At a glance
| Expandi | lemlist | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $79 per seat / month, billed annually ($99 monthly) | $55 per month for 50,000 emails, billed yearly ($69 monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial with all features | 14-day free trial of Multichannel, no card required, with 200 credits and 50 emails a day |
| Web | ||
| Browser extension | ||
| Made by | ProfitSoft BV | lempire |
| Price read from | expandi.io | lemlist.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Expandi
- Sales teams that prospect mainly through LinkedIn
- Agencies running LinkedIn outreach for several clients
- Users worried about LinkedIn restrictions on their accounts
lemlist
- Sales teams that combine cold email with LinkedIn and calls
- Teams sending email at volume with many users on one bill
- Senders who personalize each message with images or conditional text
Worth knowing
Expandi
- There is one plan, $99 per seat a month billed monthly, and no free plan; the trial lasts 7 days.
- Email in sequences is limited to follow-ups; full cold email campaigns are coordinated through the Smartlead integration.
- Image and GIF personalization costs extra, and video messages need a paid Sendspark add-on.
- Teams of more than 10 seats and white labeling are priced by sales.
lemlist
- No free plan for sending: after the trial, accounts drop to Freemium, which cannot launch campaigns. The trial itself leaves out lemwarm and calling.
- Lead data costs extra: the enrichment add-on is $16 a month billed yearly ($20 monthly) for 2,000 credits, and buying signals $21 ($29) for 100.
- On Multichannel, WhatsApp is $20 per user a month, extra email senders $9 each a month, and SMS needs a $15 a month number plus 6 credits a text.
- LinkedIn, SMS and calling need the per-user Multichannel plan; SSO, custom roles and CRM-embedded use are Enterprise only.
Key features
Expandi
- Smart sequences
- An if-then builder sends connection requests, messages, InMails, event invites and email follow-ups, choosing the next step from what each prospect does.
- Account safety
- Runs in the cloud from a dedicated IP address in your country, warms new accounts up gradually and keeps daily actions within limit ranges you set.
- Campaign types and priorities
- Several campaign types, including a Mobile Connector campaign that adds 100 connection requests a week, with prioritization and recovery of campaigns.
- Personalization
- Dynamic placeholders in every message; personalized images and GIFs cost extra, and video messages come through a paid Sendspark integration.
- Workspaces for teams
- Team workspaces with duplicate prevention, tags and notes on conversations, and a central dashboard with step-by-step campaign statistics.
- CRM sync, API and webhooks
- Native HubSpot, Salesforce and Pipedrive sync of LinkedIn activity, plus webhooks, API credentials, Zapier and an MCP server in beta.
lemlist
- Multichannel sequences
- Campaigns mix emails with LinkedIn visits, invites, messages and voice notes, calls, SMS and WhatsApp, with conditional next steps and an automatic stop.
- lemwarm and deliverability tools
- Warm-up, inbox rotation, rotating IPs, custom tracking domains, sending limits and a deliverability hub with alerts are included on every plan.
- Lead database and finders
- Search more than 650 million leads and find emails and phone numbers through 25+ data providers, paid for with credits: $1 covers 20 emails or 5 phone numbers.
- Personalization
- Liquid syntax for conditional content, custom variables, personalized images and AI-written lines tailored to each lead.
- lemAgent and AI agents
- lemAgent plus signal, enrichment and messaging agents research leads and write outreach. AI also flags reply intent and out-of-office replies and drafts answers.
- Unified inbox and extension
- Replies from every channel land in one inbox, and on Multichannel a Chrome extension runs lemlist from Gmail and LinkedIn.
Plans
Expandi
Business$79
per seat / month, billed annually ($99 monthly)
All features: smart sequences, a dedicated country-based IP, auto warm-up, unlimited campaigns and templates, and CRM integrations.
AgencyCustom
For more than 10 seats or white labeling: roles and permissions, client reports and a dedicated customer success manager. Sold through sales.
lemlist
Email$55
per month for 50,000 emails, billed yearly ($69 monthly)
Unlimited users and email senders, lemwarm, the lead database and AI agents. Price rises with volume: $71 a month at 100,000 emails, billed yearly.
Multichannel$87
per user / month, billed yearly ($109 monthly)
Unlimited emails and messages, 5 email senders per user, LinkedIn and SMS steps, a call dialer, and lemlist inside Gmail and LinkedIn.
EnterpriseCustom
Multichannel plus lemlist inside your CRM, custom roles, SSO and SAML, custom terms and a dedicated account manager.
Ways to pay less
Expandi
- Annual discount
20% off with annual billing
Paid annually up front, Business is $79 per seat a month instead of $99; Expandi also says larger seat counts get bigger discounts.
lemlist
- Annual discount
Save 20% with yearly billing
lemlist lists a 20% saving for yearly billing and 10% for quarterly: Email at 50,000 emails is $55 a month yearly, $62 quarterly and $69 monthly.
