360dialog vs Whapi.Cloud (2026): which should you pick?
As of Nov 13, 2026, Whapi.Cloud grades higher than 360dialog: 1.8 against 1.6 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
360dialog grades higher on features. Whapi.Cloud grades higher on the free plan. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
360dialog
WhatsApp Business API access priced per number, plus a partner plan
Whapi.Cloud
WhatsApp API for developers, priced per linked number
Which one is for you
Pick 360dialog if
- Fits if you want the WhatsApp Business API directly, with no markup
- Works for developers or agencies running several numbers
Look elsewhere if
- Skip it if you want a free plan or trial, as none is listed
- Watch out: Meta's per-message fees are on top and are not listed on the pricing page
- Pricey if you run several numbers, as the fee is per number
- Tight if you want an inbox or bulk sending, which come from Premium at EUR 99
- Watch out: only euro prices could be read
Pick Whapi.Cloud if
- Fits if you write code and want to send WhatsApp messages from your own app
- Works for testing an idea on an existing number before moving to the official API
Look elsewhere if
- Not for you if you want an inbox or campaign screen, because there isn't one
- Skip it if you need the official WhatsApp Business API, as this uses a linked-device session
- Watch out: WhatsApp can restrict numbers that send spam-like traffic
- Watch out: the phone must be used every 14 days or the session may reset
- Tight if you run several numbers, since the price is per connected number
How we grade them
| 1.6GPA360dialogWeak | 1.8GPAWhapi.CloudWeak | |
|---|---|---|
| Value for money | CEUR 49 per number a month on Regular, between the middle of chat tools at $36 and the dearer quarter at $59, with Meta fees on top. | C$29 a month per number on yearly billing ($35 monthly), with no per-message charge. That is the middle of the category, and every extra number is another subscription. |
| Free plan and trial | FNo free plan and no trial on the pages read. | CA free Developer Sandbox for testing, capped at 5 conversations a month and 150 messages a day, plus a 5-day trial with no card. It is built for testing, not for running a business. |
| Features | CAPI access, support tiers, partner platform and add-ons. A ready-made inbox and bulk sending come with Premium. | DIt is an API only: messages, groups, channels and webhooks. There is no inbox, no campaign screen and no bot builder, so teams without developers need Make, n8n or Zapier. |
| Ease of use | DNo store rating on record. The Regular plan is an API connection, so it takes a developer. | DYou write HTTP requests and keep a linked WhatsApp session alive; the phone has to be used at least every 14 days. |
| Platforms and integrations | BWeb with Zapier, Make and n8n. No apps are listed. | BWeb only, but with webhooks, an API and Make, n8n and Zapier connections. |
| Best for | a direct WhatsApp Business API connection | developers who want a WhatsApp API without Meta approval |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: 360dialog and Whapi.Cloud. How we grade
Price against what you get
360dialog starts at about $54.74 a month and scores 2.0 out of 4 on features, ease of use and platforms. Whapi.Cloud starts at $29 a month and scores 1.7.
360dialog scores higher, and starts $25.74 a month higher: the question is whether the extra is worth that to you. Of the other SMS and chat marketing tools on the chart, 29 score higher than 360dialog for less, and 16 score higher than Whapi.Cloud for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| 360dialog | Whapi.Cloud | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | €49 per number / month, plus Meta WhatsApp messaging fees | $29 per number / month, billed annually ($35 billed monthly) |
| Free plan | None | Developer Sandbox: full API for testing with up to 5 active conversations a month, 150 messages a day, 30 number checks a day and 1,000 API requests a month. |
| Free trial | None listed | 5-day free trial of the paid plan, no credit card required |
| Web | ||
| Made by | 360dialog GmbH | Whapi.Cloud |
| Price read from | 360dialog.com | whapi.cloud |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
360dialog
- Meta's per-message fees are charged on top of every plan and vary by country and conversation type; the pricing page links a calculator and does not list them.
- Prices are per number: a business with several WhatsApp numbers pays the monthly fee for each one.
- The pricing page has a currency switch; only euro prices could be read, so dollar figures may differ.
- The Regular plan is an API connection; a ready-made inbox and bulk sending come as add-ons included from Premium.
Whapi.Cloud
- It uses a linked-device session on a regular WhatsApp number, not the official Business API, and the vendor says WhatsApp can restrict numbers that send spam-like traffic.
- The phone should be used at least once every 14 days to keep the linked session active, and WhatsApp may reset it and ask for re-authorization.
- There is no inbox or campaign interface; the product is an API, so teams without developers rely on Make, n8n or Zapier.
- The price is per connected number, so a business with several numbers pays for each channel.
Key features
360dialog
- Direct WhatsApp API access
- Send all message types, receive webhooks and build custom flows against the WhatsApp Business API, with documentation for developers.
- No markup on Meta fees
- The vendor says it passes Meta's per-message fees through at cost, so the bill is the monthly number fee plus those fees.
- Partner platform
- Software companies can onboard and manage many client WhatsApp accounts through one API, with month-to-month pricing.
- Support tiers and escalation
- All API plans include 24/7 human support; the first-response promise tightens from 4 hours to 30 minutes on Premium.
- Inbox, broadcast and automation add-ons
- Premium includes the Inbox, Sendout, Automation and Measurement add-ons for teams that do not build their own interface.
- Marketplace and performance messaging
- A marketplace matches businesses to a WhatsApp tool, and a managed performance service handles campaign strategy for brands and agencies.
Whapi.Cloud
- Existing number, no approval
- Link any WhatsApp number by QR or pairing code; the vendor says no Meta approval or message templates are needed.
- Groups, Channels and Statuses
- The API covers WhatsApp groups, communities, channels and status updates in addition to ordinary messages.
- Webhooks
- Real-time events for incoming messages, delivery and read status, reactions and group changes.
- Number validation
- Check whether phone numbers are registered on WhatsApp before sending.
- No-code and AI connections
- Native Make and n8n connections, Zapier through HTTP, and an MCP server for tools such as Cursor and Claude Code.
- White label and partner program
- Agencies can resell the API inside their own product under their own name.
Plans
360dialog
Regular€49
per number / month, plus Meta WhatsApp messaging fees
API access with 24/7 human support, a first response in under 4 hours, a direct Meta escalation path, and Zapier, Make and n8n integrations.
Premium€99
per number / month, plus Meta WhatsApp messaging fees
Adds a first response in under 30 minutes, business verification in 48 hours, a messaging MCP for agents, and the Inbox, Sendout, Automation and Measurement add-ons.
Scale€500
per number / month, plus Meta WhatsApp messaging fees
Adds a 30-day assessment of current messaging, access to measurement experts, migration support, 360Pilot tracking and up to 1,000 messages per second.
Partner Platform Starter€250
per month, plus a charge per regular channel
For software vendors: includes 5 regular channels, managed onboarding and partner support with a first response under 24 hours. Premium channel upgrade is +€50.
Whapi.Cloud
Developer Sandbox$0
Testing and development only, with daily and monthly usage caps, periodic activity required and standard support.
Developer Premium$29
per number / month, billed annually ($35 billed monthly)
Unlimited messaging and media, groups, channels and webhooks, number warming, and priority live support. Discounts apply for multiple numbers.
Ways to pay less
360dialog
No public discounts listed.
Whapi.Cloud
- Annual discount
Annual billing at $29 instead of $35
The pricing FAQ gives $35 a month per channel billed monthly and $29 a month per channel when paid annually.
Common questions
Which is cheaper, 360dialog or Whapi.Cloud?
As of Nov 13, 2026, Whapi.Cloud is cheaper to start with: $29 a month, against about $54.74 a month for 360dialog. 360dialog starts at €49 per number / month, plus Meta WhatsApp messaging fees, and Whapi.Cloud starts at $29 per number / month, billed annually ($35 billed monthly).
Which has a free plan, 360dialog or Whapi.Cloud?
As of Nov 13, 2026, only Whapi.Cloud has a free plan. 360dialog does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.