AgencyAnalytics vs Reportz (2026): which should you pick?
As of Nov 13, 2026, we pick AgencyAnalytics: it is second in our ranking of marketing reporting and call tracking tools, and it grades higher too, 2.6 against 2.4.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
AgencyAnalytics grades higher on features. Reportz grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AgencyAnalytics
White-labeled client reporting dashboards for marketing agencies
Reportz
White-label marketing dashboards priced per client dashboard
Which one is for you
Pick AgencyAnalytics if
- Fits if you run an agency and send monthly reports to many clients
- Works for agencies whose clients log in to a portal with the agency's logo, with unlimited staff seats
Look elsewhere if
- Pricey if you have dozens of small clients, since every one adds $20 a month
- Not for you if you want rank tracking included, as it's $41.67 a month extra per 500 keywords
- Watch out: AI Tracker is another add-on at $20.83 a month per 250 credits, and database connectors cost extra
- Tight if you want to stay flexible: there's no free plan, and yearly billing needs a one-year commitment
- Not for you if you want a phone or desktop app, as it's web only
Pick Reportz if
- Fits if you run SEO or ad reporting for a few clients and want each on a branded page
- Works for agencies that want to pay by the number of dashboards, not users
Look elsewhere if
- Skip it if you want a free plan, because there is only a 15-day trial
- Pricey if you have many clients, as every dashboard adds to the bill
- Not for you if you need TikTok reporting you can rely on, as it is marked beta
- Watch out: the 3-dashboard minimum applies from the first month
How we grade them
| 2.6GPAAgencyAnalyticsGood | 2.4GPAReportzFair | |
|---|---|---|
| Value for money | CGraded on a small agency reporting on 5 clients: $20 per client a month billed annually, so $100 a month, with white-labeling and unlimited sources included. That's the middle of the road here. It grows with every client, and Rank Tracker adds $41.67 a month per 500 keywords. | B$10 per dashboard a month, $8 on yearly billing, with a 3-dashboard minimum so about $24 to $30 a month to start. That is inside the cheaper quarter, which starts at $30. |
| Free plan and trial | CNo free plan. There's a 14-day free trial with no credit card needed, which is long enough to set up a couple of clients and send a real report. | C15-day free trial with no card needed. No free plan. |
| Features | AThe whole agency job: 85+ integrations with no cap per client, scheduled reports with approvals, a white-labeled client portal, cross-client alerts and AI insights. It also does rank tracking and AI search tracking, which the other reporting tools here don't, though both cost extra. | CWidget builder, white-label dashboards, templates, automation and export. The listing shows gaps: TikTok is beta and the integrations centre on SEO and ads. |
| Ease of use | CNo rating on record. Templates help, but each client means connecting their ad, analytics and SEO accounts and setting up the portal, so expect some work per client. | CNo store rating on record. You connect each client's accounts and build dashboards from widgets and templates. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to 85+ platforms, including Google Analytics, Google Ads, Facebook, Amazon Ads, Ahrefs and CallRail, and ChatGPT or Claude can read client data through MCP. | BWeb product with Google Analytics 4, Search Console, Google Ads, Meta, Ahrefs and Semrush. No desktop or phone app. |
| Best for | white-labeled client reporting for agencies | client dashboards for small agencies |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AgencyAnalytics and Reportz. How we grade
Price against what you get
AgencyAnalytics starts at $20 a month and scores 3.0 out of 4 on features, ease of use and platforms. Reportz starts at $10 a month and scores 2.3.
AgencyAnalytics scores higher, and starts $10 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, none scores higher than AgencyAnalytics for less, and none scores higher than Reportz for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AgencyAnalytics also covers rank tracking and backlink analysis.
- Reportz also covers templates and web analytics.
At a glance
| AgencyAnalytics | Reportz | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $20 per client / month, billed annually ($25 billed monthly) | $10 per dashboard / month, billed monthly ($8 billed yearly), minimum 3 dashboards |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | 15-day free trial, no credit card needed |
| Web | ||
| Made by | AgencyAnalytics Inc | Reportz (part of Kraken Box) |
| Price read from | agencyanalytics.com | reportz.io |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
AgencyAnalytics
- Priced per client: 10 clients cost $200 a month billed annually; agencies with 25+ clients are sent to sales for volume prices.
- Rank Tracker is an add-on at $41.67 a month per 500 keywords, and AI Tracker $20.83 a month per 250 credits, both billed annually.
- Database connectors such as Amazon Redshift are an optional add-on, included in volume pricing.
- There is no free plan, and annual billing requires a one-year commitment.
Reportz
- Pricing is per dashboard with a 3-dashboard minimum on the slider, so cost grows with each client.
- The integration list is centered on SEO and ads (Google, Meta, Ahrefs, Semrush); TikTok is marked beta.
- The monthly and yearly per-dashboard prices were read from the pricing page's script, not from a printed price table.
Key features
AgencyAnalytics
- 85+ marketing integrations
- Connects Google Analytics, Google Ads, Facebook, Amazon Ads, Ahrefs, email tools and call trackers such as CallRail and CTM, with no cap on sources per client.
- Automated client reports
- Build reports from templates, schedule them to send on their own, and route them through report approvals before clients see them.
- White-labeled client portal
- Clients log in to a portal under your logo, colors, domain and email address to see live dashboards and reports at any time.
- Cross-client views and alerts
- Roll-up dashboards, goals, metric alerts and anomaly detection flag changes across every client account at once.
- AI insights and MCP
- Ask AI questions about client data, draft report commentary, and query clients' numbers from ChatGPT or Claude through MCP.
- Rank and AI search tracking
- Optional add-ons track Google rankings by device and location, and a brand's visibility and citations in AI answer engines.
Reportz
- Custom widget builder
- Filter and merge data from different sources into widgets; the page says the number of widgets per dashboard is unlimited.
- White-label dashboards
- Dashboards can carry your and your client's logo, colors and fonts, and run on a custom subdomain such as reports.yourdomain.com.
- Report templates
- Preset templates cover SEO, social media, PPC and link-building reports and can be edited after creation.
- Access control
- A dashboard can be password protected, and its share URL can be regenerated.
- Report automation and export
- Reports can be sent to clients on a schedule and exported as PDF. CSV data can be imported.
- Period comparison
- Compare a custom date range against another range, for example one month against a different month.
Plans
AgencyAnalytics
Core$20
per client / month, billed annually ($25 billed monthly)
Every feature for each client: unlimited data sources, reports, dashboards, staff and client users, white-label portal, AI insights and MCP access.
Volume pricingCustom
Sold through sales for agencies with 25+ clients: lower per-client prices, dedicated onboarding, database connectors and priority support.
Reportz
Per dashboard$10
per dashboard / month, billed monthly ($8 billed yearly)
One plan with a volume discount: price per dashboard drops 0.2% per dashboard bought. The slider starts at 3; yearly billing is 20% off.
Ways to pay less
AgencyAnalytics
- Annual discount
Save 20% with annual billing
The core plan is $20 per client a month billed annually, against $25 a month on monthly billing, and add-ons also save 20% yearly.
Reportz
- Annual discount
20% off with yearly billing
The pricing page's Monthly / Yearly switch lowers the base price from $10 to $8 per dashboard and labels it 20% off.
Common questions
Which is cheaper, AgencyAnalytics or Reportz?
As of Nov 13, 2026, Reportz is cheaper to start with: $10 a month, against $20 a month for AgencyAnalytics. AgencyAnalytics starts at $20 per client / month, billed annually ($25 billed monthly), and Reportz starts at $10 per dashboard / month, billed monthly ($8 billed yearly), minimum 3 dashboards.
Which has a free plan, AgencyAnalytics or Reportz?
As of Nov 13, 2026, neither AgencyAnalytics nor Reportz has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.