Reportz vs Whatagraph (2026): which should you pick?
As of Nov 13, 2026, Reportz grades higher than Whatagraph: 2.4 against 1.6 out of 4.0.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Nov 9, 2026 and Nov 13, 2026 by ToolGPA
Reportz grades higher on value for money and the free plan. Whatagraph grades higher on features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Reportz
White-label marketing dashboards priced per client dashboard
Whatagraph
Marketing reports and dashboards built by AI agents, for agencies
Which one is for you
Pick Reportz if
- Fits if you run SEO or ad reporting for a few clients and want each on a branded page
- Works for agencies that want to pay by the number of dashboards, not users
Look elsewhere if
- Skip it if you want a free plan, because there is only a 15-day trial
- Pricey if you have many clients, as every dashboard adds to the bill
- Not for you if you need TikTok reporting you can rely on, as it is marked beta
- Watch out: the 3-dashboard minimum applies from the first month
Pick Whatagraph if
- Fits if you're an agency producing monthly reports for dozens of clients
- Works for teams blending many ad accounts and currencies into one set of numbers
Look elsewhere if
- Pricey if you have a handful of clients, at $812 a month on a yearly plan
- Skip it if you want to try before you buy, as there's no free trial shown and buying starts with a demo
- Watch out: each connected account uses 1 source credit, Max starts at 50, and extras are bought until the next tier
- Not for you if you need the public API or BigQuery and Looker Studio transfers, which are Prime only
- Watch out: SAML login is an add-on, and priority support and an enterprise SLA need Prime
How we grade them
| 2.4GPAReportzFair | 1.6GPAWhatagraphWeak | |
|---|---|---|
| Value for money | B$10 per dashboard a month, $8 on yearly billing, with a 3-dashboard minimum so about $24 to $30 a month to start. That is inside the cheaper quarter, which starts at $30. | FGraded on a small agency reporting on 5 clients, which still means Max at $812 a month billed annually, or €699 in euros. That's many times what the other agency tools here charge for 5 clients, where the middle start is $65 a month, for the same kind of job. |
| Free plan and trial | C15-day free trial with no card needed. No free plan. | FNothing free at all. No free plan, no free trial shown and no monthly billing: you book a demo and sign up for a year. |
| Features | CWidget builder, white-label dashboards, templates, automation and export. The listing shows gaps: TikTok is beta and the integrations centre on SEO and ads. | B68 native integrations, data blends with currency conversion, white-labeled reports, KPI monitoring and alerts, and AI agents that build reports and bulk-edit metrics across clients. It covers the whole job, though the public API and premium integrations are Prime only. |
| Ease of use | CNo store rating on record. You connect each client's accounts and build dashboards from widgets and templates. | CNo rating on record. AI agents draft reports from a prompt and Max comes with a success manager, but there are sources to connect and blends to set up, and a demo before you start. |
| Platforms and integrations | BWeb product with Google Analytics 4, Search Console, Google Ads, Meta, Ahrefs and Semrush. No desktop or phone app. | BWeb only, with no desktop or phone app. It connects to Google Ads, Facebook Ads, LinkedIn Ads, Search Console, Semrush, Klaviyo, Sheets and BigQuery among 68, and to Claude and ChatGPT through MCP. The public API is Prime only. |
| Best for | client dashboards for small agencies | big agencies reporting to dozens of clients |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Reportz and Whatagraph. How we grade
Price against what you get
Reportz starts at $10 a month and scores 2.3 out of 4 on features, ease of use and platforms. Whatagraph starts at $812 a month and scores 2.7.
Whatagraph scores higher, and starts $802 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, none scores higher than Reportz for less, and 1 scores higher than Whatagraph for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Reportz also covers templates and web analytics.
- Whatagraph also covers AI agents.
At a glance
| Reportz | Whatagraph | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $10 per dashboard / month, billed monthly ($8 billed yearly), minimum 3 dashboards | $812 per month, billed annually |
| Free plan | None | None |
| Free trial | 15-day free trial, no credit card needed | None listed |
| Web | ||
| Made by | Reportz (part of Kraken Box) | Whatagraph B.V. |
| Price read from | reportz.io | whatagraph.com |
| Checked | Nov 13, 2026 | Nov 9, 2026 |
Worth knowing
Reportz
- Pricing is per dashboard with a 3-dashboard minimum on the slider, so cost grows with each client.
- The integration list is centered on SEO and ads (Google, Meta, Ahrefs, Semrush); TikTok is marked beta.
- The monthly and yearly per-dashboard prices were read from the pricing page's script, not from a printed price table.
Whatagraph
- Max starts at $812 a month billed annually, with no monthly billing, free plan or free trial shown; buying starts with a demo.
- Each connected data account, such as one Facebook Ads account, uses 1 source credit; Max starts at 50, and extra credits are bought until the next tier.
- The public API, BigQuery and Looker Studio transfers and premium integrations are Prime only; SAML login is an add-on.
- Max includes live chat and a success manager; tailored onboarding, priority support and an enterprise SLA need Prime.
Key features
Reportz
- Custom widget builder
- Filter and merge data from different sources into widgets; the page says the number of widgets per dashboard is unlimited.
- White-label dashboards
- Dashboards can carry your and your client's logo, colors and fonts, and run on a custom subdomain such as reports.yourdomain.com.
- Report templates
- Preset templates cover SEO, social media, PPC and link-building reports and can be edited after creation.
- Access control
- A dashboard can be password protected, and its share URL can be regenerated.
- Report automation and export
- Reports can be sent to clients on a schedule and exported as PDF. CSV data can be imported.
- Period comparison
- Compare a custom date range against another range, for example one month against a different month.
Whatagraph
- 68 native integrations
- Maintained connectors for Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Search Console, Semrush, Ahrefs, Klaviyo and more, plus Google Sheets and BigQuery.
- Data blends and source groups
- Combine sources, set custom metrics and dimensions once, and convert currencies so every report draws on the same numbers.
- AI report agents
- Agents build reports from a prompt or template, write commentary in your brand style and bulk-edit metrics across every client report.
- Monitoring and alerts
- KPI overviews across clients, brands or countries, with goals and alerts; agents can post digests to Slack or email on a schedule.
- White-labeled reports
- Custom branding, themes and automated emails with PDF reports on every plan; a custom report domain needs Prime or an add-on.
- MCP connections
- Reach Whatagraph data and agents from Claude and ChatGPT through MCP.
Plans
Reportz
Per dashboard$10
per dashboard / month, billed monthly ($8 billed yearly)
One plan with a volume discount: price per dashboard drops 0.2% per dashboard bought. The slider starts at 3; yearly billing is 20% off.
Whatagraph
Max$812
per month for 50 source credits, billed annually
Unlimited users and reports, AI agents, blends, white-label branding, alerts and a success manager. Shown as from $812 in dollars and from €699 in euros. Bought after a demo.
PrimeCustom
Sold through sales: Max plus premium integrations, a custom report domain, the public API, transfers to BigQuery and Looker Studio, and priority support.
Ways to pay less
Reportz
- Annual discount
20% off with yearly billing
The pricing page's Monthly / Yearly switch lowers the base price from $10 to $8 per dashboard and labels it 20% off.
Whatagraph
No public discounts listed.
Common questions
Which is cheaper, Reportz or Whatagraph?
As of Nov 13, 2026, Reportz is cheaper to start with: $10 a month, against $812 a month for Whatagraph. Reportz starts at $10 per dashboard / month, billed monthly ($8 billed yearly), minimum 3 dashboards, and Whatagraph starts at $812 per month, billed annually.
Which has a free plan, Reportz or Whatagraph?
As of Nov 13, 2026, neither Reportz nor Whatagraph has a free plan. Reportz has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.