Reportz vs Swydo (2026): which should you pick?
As of Nov 13, 2026, Reportz and Swydo share a 2.4 GPA, neither has a free plan, and Reportz starts cheaper, at $10 a month against $62 a month.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Reportz
White-label marketing dashboards priced per client dashboard
Swydo
Agency client reports and KPI monitoring, priced per data source
Which one is for you
Pick Reportz if
- Fits if you run SEO or ad reporting for a few clients and want each on a branded page
- Works for agencies that want to pay by the number of dashboards, not users
Look elsewhere if
- Skip it if you want a free plan, because there is only a 15-day trial
- Pricey if you have many clients, as every dashboard adds to the bill
- Not for you if you need TikTok reporting you can rely on, as it is marked beta
- Watch out: the 3-dashboard minimum applies from the first month
Pick Swydo if
- Fits if you're an agency with many small clients and want no per-client fee
- Works for PPC and social agencies sending monthly PDF reports, with alerts when KPIs drift off target
Look elsewhere if
- Tight if each client has lots of ad accounts, since every one is a paid source at $4.50 past 10
- Skip it if your clients use platforms outside its 38 or so integrations, as the rest come in by Google Sheets
- Watch out: AI credits reset monthly with no carryover, and heavier use is billed on demand
- Not for you if you want a free plan, as there's only a 14-day trial
How we grade them
| 2.4GPAReportzFair | 2.4GPASwydoFair | |
|---|---|---|
| Value for money | B$10 per dashboard a month, $8 on yearly billing, with a 3-dashboard minimum so about $24 to $30 a month to start. That is inside the cheaper quarter, which starts at $30. | BGraded against the agency tools it's listed beside, on 5 clients. $62 a month billed annually covers 10 data sources, so 2 per client, with unlimited clients and users and white-labeling included. That's less than any of them charges for 5 clients. Each source past 10 adds $4.50. |
| Free plan and trial | C15-day free trial with no card needed. No free plan. | CNo free plan. The 14-day trial has every feature and doesn't need a credit card. |
| Features | CWidget builder, white-label dashboards, templates, automation and export. The listing shows gaps: TikTok is beta and the integrations centre on SEO and ads. | CReport templates, scheduling, KPI boards across clients, goals, alerts, combined sources, a client portal and AI summaries. But there are only about 38 native integrations, and anything else has to come in through Google Sheets. |
| Ease of use | CNo store rating on record. You connect each client's accounts and build dashboards from widgets and templates. | CNo rating on record. Templates help, but each client's ad and analytics accounts need connecting, and you'll want to keep count of data sources because you pay for each. |
| Platforms and integrations | BWeb product with Google Analytics 4, Search Console, Google Ads, Meta, Ahrefs and Semrush. No desktop or phone app. | BWeb only, with no desktop or phone app. It connects to Google Ads, GA4, Facebook Ads, LinkedIn, TikTok, Microsoft Ads, Search Console, CallRail and CTM, and sends alerts by email or Slack. |
| Best for | client dashboards for small agencies | agencies with lots of small clients |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Reportz and Swydo. How we grade
Price against what you get
Reportz starts at $10 a month and scores 2.3 out of 4 on features, ease of use and platforms. Swydo starts at $62 a month and scores 2.3.
They score the same, and Reportz starts $52 a month lower. Of the other marketing reporting and call tracking tools on the chart, none scores higher than Reportz for less, and 4 score higher than Swydo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Reportz also covers templates and web analytics.
- Swydo also covers goals.
At a glance
| Reportz | Swydo | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $10 per dashboard / month, billed monthly ($8 billed yearly), minimum 3 dashboards | $62 per month for 10 data sources, billed annually ($69 billed monthly) |
| Free plan | None | None |
| Free trial | 15-day free trial, no credit card needed | 14-day free trial of every feature, no credit card needed |
| Web | ||
| Made by | Reportz (part of Kraken Box) | Swydo |
| Price read from | reportz.io | swydo.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Reportz
- Pricing is per dashboard with a 3-dashboard minimum on the slider, so cost grows with each client.
- The integration list is centered on SEO and ads (Google, Meta, Ahrefs, Semrush); TikTok is marked beta.
- The monthly and yearly per-dashboard prices were read from the pricing page's script, not from a printed price table.
Swydo
- Each connected account counts as a data source: 10 clients each on Google Ads and Facebook Ads make 20 sources.
- AI credits reset monthly and do not carry over; heavier use is billed on demand up to a spend limit you set.
- Native integrations number about 38; other platforms come in through Google Sheets.
Key features
Reportz
- Custom widget builder
- Filter and merge data from different sources into widgets; the page says the number of widgets per dashboard is unlimited.
- White-label dashboards
- Dashboards can carry your and your client's logo, colors and fonts, and run on a custom subdomain such as reports.yourdomain.com.
- Report templates
- Preset templates cover SEO, social media, PPC and link-building reports and can be edited after creation.
- Access control
- A dashboard can be password protected, and its share URL can be regenerated.
- Report automation and export
- Reports can be sent to clients on a schedule and exported as PDF. CSV data can be imported.
- Period comparison
- Compare a custom date range against another range, for example one month against a different month.
Swydo
- 38+ integrations
- Google Ads, GA4, Facebook and Instagram Ads, LinkedIn, TikTok, Microsoft Ads, Search Console, Semrush, Klaviyo, CallRail and CTM, plus Google Sheets for anything else.
- Report templates and scheduling
- Build reusable report templates, then schedule PDF reports or share live dashboards with clients and colleagues.
- KPI boards and cross-client overview
- Monitor key numbers for every client on one board, with goal tracking and email or Slack alerts when a metric moves.
- Combined data sources
- Combine ad data sources from several platforms in one view and define your own custom metrics on top of them.
- White label and client portal
- Brand reports with your own look, and give clients a password-protected portal for their reports, boards and goals.
- AI report summaries
- An AI report builder and summaries draw on 4,000 included AI credits a month; a typical report summary uses about 95.
Plans
Reportz
Per dashboard$10
per dashboard / month, billed monthly ($8 billed yearly)
One plan with a volume discount: price per dashboard drops 0.2% per dashboard bought. The slider starts at 3; yearly billing is 20% off.
Swydo
Swydo$62
per month for 10 data sources, billed annually ($69 billed monthly)
Every feature, unlimited clients, users, reports and dashboards. The price rises with sources: $4.50 each from 11 to 100, $3 to 500, then $2.
CustomCustom
A custom quote through sales for larger accounts.
Ways to pay less
Reportz
- Annual discount
20% off with yearly billing
The pricing page's Monthly / Yearly switch lowers the base price from $10 to $8 per dashboard and labels it 20% off.
Swydo
- Annual discount
Save 10% with annual billing
The base fee is $62 a month billed annually instead of $69 billed monthly.
Common questions
Which is cheaper, Reportz or Swydo?
As of Nov 13, 2026, Reportz is cheaper to start with: $10 a month, against $62 a month for Swydo. Reportz starts at $10 per dashboard / month, billed monthly ($8 billed yearly), minimum 3 dashboards, and Swydo starts at $62 per month for 10 data sources, billed annually ($69 billed monthly).
Which has a free plan, Reportz or Swydo?
As of Nov 13, 2026, neither Reportz nor Swydo has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.