Apple Notes vs Bear
Price, platforms and features side by side. The table says where each price was read and when.
Bear
Markdown notes app for Mac, iPhone and iPad with tags and links
Where they differ
- Apple Notes is free. Bear starts at $2.99 per month, or $29.99 per year.
- Only Apple Notes lists a web app.
- Only Bear lists a browser extension.
- Apple Notes also covers transcription.
- Bear also covers Markdown and web clipper.
At a glance
| Apple Notes | Bear | |
|---|---|---|
| Pricing | Free | Free plan |
| Starts at | Free | $2.99 per month, or $29.99 per year |
| Free plan | The app is listed as free on the App Store, with no in-app purchases. Syncing runs through iCloud, which includes 5 GB of free storage with an Apple Account. | The free version covers writing and organizing notes with 3 themes. iCloud sync, note encryption, OCR search and export to PDF, HTML, DOCX and JPG need Bear Pro. |
| Free trial | None listed | 7-day free trial on both the monthly and yearly Bear Pro subscriptions. |
| Web | ||
| macOS | ||
| iOS | ||
| Browser extension | ||
| Made by | Apple | Shiny Frog |
| Price read from | apps.apple.com | bear.app |
| Checked | Oct 5, 2026 | Oct 4, 2026 |
Who each one suits
Apple Notes
- People who use only Apple devices
- Quick capture with Quick Note, Siri or dictation on Apple Watch
- Scanning receipts and documents into searchable notes
- Families and friends sharing notes and folders over iCloud
Bear
- Writers who want a focused Markdown editor on Mac, iPhone and iPad
- People who prefer organizing notes with tags rather than folders
- Apple users who want notes synced through their own iCloud account
Worth knowing
Apple Notes
- Apps are listed only for Apple devices; on anything else, notes are reached in a web browser at iCloud.com.
- Notes on iCloud.com works only with notes stored in iCloud, not with notes kept in other accounts such as Google or Yahoo.
- Sync relies on iCloud, which includes 5 GB of free storage; iCloud+ plans with more storage start at $0.99 per month for 50 GB.
- Sharing is limited to people who use iCloud, and Apple says certain features are available only in select languages and regions.
Bear
- Bear is offered only for Apple devices: Mac, iPhone, iPad and Apple Watch.
- Syncing notes between devices requires a Bear Pro subscription.
- Note encryption, OCR search and export to PDF, HTML, DOCX and JPG are Pro features.
- Subscriptions are billed through Apple's App Store, and prices vary by country.
Key features
Apple Notes
- Rich notes
- A note can combine text styles, checklists, tables, photos, PDFs, maps and web links. Section headers collapse to hide the text under them.
- Audio recording and transcripts
- Audio sessions are recorded inside a note with a live transcript, and transcripts are searchable to find a particular moment.
- Document scanner and handwriting
- A built-in scanner captures paper documents. Sketches and handwriting are added with a finger, or with Apple Pencil on a compatible iPad, including on inline PDFs.
- Folders, tags and Smart Folders
- Notes sit in folders and subfolders or carry typed or handwritten tags. Smart Folders collect notes by rules such as date created, checklists or attachments.
- Search and links between notes
- Search covers typed text, handwriting and the text inside scanned documents and photos. Notes can link to one another, with >> as a typing shortcut.
- Shared and locked notes
- Notes and folders can be shared with other iCloud users, with changes shown in real time and an Activity view. A note can be locked with the device passcode or a custom password.
Bear
- Markdown editor
- Notes mix text, photos, tables and to-do lists in one place, with sketches inserted inline next to text and attachments.
- Tags and nested tags
- Notes are organized with tags, including nested tags, and more than 250 icons help individual tags stand out.
- Wiki links and backlinks
- Notes link to each other with wiki links, and an info panel shows each note's backlinks and table of contents.
- Web Clipper
- Extensions for Safari, Chrome and Firefox save a full page or a highlighted selection as a note, with the clipping done on your device.
- Sync, encryption and OCR search (Pro)
- Bear Pro syncs notes through iCloud, encrypts individual notes, locks the app and searches for text inside photos and PDFs.
- Export and import
- Exports to TXT, Markdown, TextBundle, RTF, PDF, JPG, HTML, DOCX and ePub, with migration guides for Evernote, Apple Notes and Obsidian.
Plans
Apple Notes
Free$0
Every feature of the app on iPhone, iPad, Mac, Apple Watch and Apple Vision Pro, plus browser access at iCloud.com.
Bear
Free$0
Markdown notes with tags, links, tables and sketches, and 3 themes. No sync between devices.
Bear Pro$2.99
per month, or $29.99 per year
Adds iCloud sync across devices, note encryption and app lock, OCR search in PDFs and images, 28+ themes and export to PDF, HTML, DOCX and JPG.
Ways to pay less
Apple Notes
No public discounts listed.
Bear
- Annual discount
About 15% lower price with the yearly subscription
Bear's site marks the $29.99 yearly subscription as 15% cheaper than paying $2.99 each month.
- Education
30% off the first year for students and academics
Students and people working in academia can ask support for a code giving 30% off the first year of the Bear Pro yearly subscription. It renews at the regular price.

