ChatMaxima vs Wati (2026): which should you pick?
As of Nov 13, 2026, we pick Wati: it is third in our ranking of SMS and chat marketing tools, and they share a 2.4 GPA.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
ChatMaxima grades higher on value for money. Wati grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
ChatMaxima
Omnichannel chat inbox with AI chatbots across WhatsApp, SMS and web
Wati
WhatsApp Business API inbox with broadcasts, chatbots and ad flows
Which one is for you
Pick ChatMaxima if
- Fits if you want WhatsApp and other chats in one inbox
- Works for agencies that want workspaces, on the higher plans
Look elsewhere if
- Tight if you have 4 or more people: Starter allows 3, and extras are $6 a month
- Tight if you want the API: it isn't on Starter
- Watch out: white-labeling is Ultra only, at $499, with a setup cost quoted on request
- Watch out: each extra 10,000 messages is $10
Pick Wati if
- Fits if you sell online and send order updates and cart reminders over WhatsApp
- Works for a small team sharing one WhatsApp number
Look elsewhere if
- Tight if your team grows, as Growth stops at 3 users and extra seats on Pro cost $39 a month
- Pricey if you lean on bots, as each extra 1,000 automation triggers costs $40, and past the allowance replies go by hand
- Skip it if you might want your money back, as payments aren't refunded after you cancel
- Tight if you want to test it properly, as the trial is 7 days and needs the WhatsApp API hooked up first
- Watch out: Meta's per-message charges come on top, with US rates only in Wati's rate card and wallet
How we grade them
| 2.4GPAChatMaximaFair | 2.4GPAWatiFair | |
|---|---|---|
| Value for money | B$19 a month is inside the cheaper quarter of the category, and each plan is shown against a higher crossed-out price. | CGrowth is $59 a month billed yearly ($69 monthly) for 3 users and 15,000 broadcasts a month, plenty for 1,000 customers. Against its WhatsApp rivals, the fairer test here, that's mid-pack. Meta's per-message charges come on top, and the US rates sit in Wati's rate card, not on the listing. |
| Free plan and trial | CA 7-day trial with no card, and no free plan. | CNo free plan, only a 7-day free trial. That's short for something you have to hook up to the WhatsApp Business API before it does anything. |
| Features | CInbox, chatbots, broadcasts and drips across channels, with the API missing from Starter. | BThe whole WhatsApp marketing job: broadcasts, no-code chatbots, click-to-WhatsApp ads, Shopify catalog and cart messages, AI copilot credits and a team inbox that takes Instagram, Messenger and TikTok too. The Shopify tools need a $4.99 a month add-on. |
| Ease of use | CNo store rating on record, and chatbots and channels need setting up. | CNo App Store rating on record. There's a WhatsApp Business API number to set up, templates to write, chatbots to build and an automation trigger allowance to keep an eye on. |
| Platforms and integrations | BWeb, iPhone and Android, with a REST API and 8 integrations; no desktop app. | BWeb, iPhone and Android, with Shopify, HubSpot, Salesforce, Zoho CRM, WooCommerce, Klaviyo, Zapier and Make. No desktop app, which an A needs. |
| Best for | an inbox across WhatsApp, Instagram and more | shops selling and answering customers on WhatsApp |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ChatMaxima and Wati. How we grade
Price against what you get
ChatMaxima starts at $19 a month and scores 2.3 out of 4 on features, ease of use and platforms. Wati starts at $59 a month and scores 2.7.
Wati scores higher, and starts $40 a month higher: the question is whether the extra is worth that to you. Of the other SMS and chat marketing tools on the chart, 2 score higher than ChatMaxima for less, and none scores higher than Wati for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- ChatMaxima also covers live chat and sMS marketing.
- Wati also covers marketing automation.
At a glance
| ChatMaxima | Wati | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $19 per month, billed monthly ($99 per year if billed yearly) | $59 per month for up to 3 users, billed annually ($69 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial, no credit card required | 7-day free trial |
| Web | ||
| iOS | ||
| Android | ||
| Made by | ChatMaxima | Clare.ai Limited |
| Price read from | chatmaxima.com | wati.io |
| Checked | Nov 13, 2026 | Nov 9, 2026 |
Worth knowing
ChatMaxima
- Starter caps each channel at 1 account per workspace, 3 team members and 10,000 messages a month.
- Extra members cost $6 a month each, extra accounts $6, extra workspaces $19 and each additional 10,000 messages $10.
- The API is not on Starter. White-labeling is Ultra only, with a separate one-time setup cost quoted on request.
- The pricing page shows each plan against a higher crossed-out price; the lower price is what is charged.
Wati
- WhatsApp messages are charged per message on top of the plan, by recipient country and template type; Wati's US rates are in its rate card and account wallet.
- Extra users cost $39 a month on Pro and $89 on Business; Growth is capped at 3 users.
- Extra automation triggers cost $40 per 1,000 and extra AI Co-pilot credits $30 per 1,000; past the trigger allowance, replies must be sent by hand.
- The pricing FAQ says payments for a subscription or credits are not refunded after you cancel.
Key features
ChatMaxima
- Unified team inbox
- Handle WhatsApp, Instagram DMs, Messenger, Telegram, email, SMS and website chat in one inbox, with a mobile app.
- AI chatbots and assistants
- MaxIA bots can be trained on a website, documents, Q&A and a knowledge base, with human takeover and a choice of AI model providers.
- Drag-and-drop automation
- A visual builder sets up chatbot flows and workflow automations without code.
- Broadcasts and drip campaigns
- Schedule broadcast messages and drip campaigns to segmented contact lists, with campaign analytics.
- Agency features
- Pro and above add multiple workspaces for clients and a branded chat widget; Ultra adds full platform white-labeling.
- REST API and integrations
- Developer API access on Pro and above, plus HubSpot, HighLevel, Zoho Recruit, WooCommerce, Google Sheets, Zapier and others.
Wati
- Team inbox for several channels
- WhatsApp messages and WhatsApp Business calls sit beside Instagram, Messenger, TikTok and website widget chats, with assignment, tags, follow-ups and reports.
- Broadcast campaigns
- Template messages to segments of contacts: 15,000 a month on Growth and unlimited from Pro, with click tracking and engagement reports on Pro.
- No-code chatbots
- Flows that answer questions, collect details and send reminders. Each run counts as an automation trigger, with a monthly allowance per plan.
- Click-to-WhatsApp ads
- Ads on Meta that open a WhatsApp chat, with lead capture on every plan and source tags and conversion tracking on Pro and Business.
- Shopify tools
- WhatsApp catalog, abandoned-cart and order-update templates, and campaigns built on buyer data, through a $4.99 a month Shopify add-on.
- AI copilot and agents
- Every plan gets monthly AI Co-pilot credits (250 to 1,500). Astra AI agents for web, WhatsApp and voice are a separately priced add-on from Pro.
Plans
ChatMaxima
Starter$19
per month, billed monthly ($99 a year if billed yearly)
1 workspace, 3 team members, 10,000 messages a month and all channels. Shown as $30 crossed out.
Pro$99
per month, billed monthly ($499 a year if billed yearly)
5 workspaces, 15 team members, 50,000 messages a month, branded widget and API access. Shown as $150 crossed out.
Max$299
per month, billed monthly ($1,499 a year if billed yearly)
Unlimited workspaces and members, 100,000 messages a month. Shown as $600 crossed out.
Ultra$499
per month, billed monthly ($2,499 a year if billed yearly)
Adds full platform white-labeling and 200,000 messages a month. Shown as $1000 crossed out.
EnterpriseCustom
Custom volume, dedicated deployment, SSO, priority support and a 99.9% uptime SLA; quoted by sales.
Wati
Growth$59
per month for up to 3 users, billed annually ($69 billed monthly)
1 channel, 3 users with no extra seats, 15,000 broadcasts a month, 1,000 automation triggers, 2 commerce or CRM integrations and email support.
Pro$119
per month for up to 5 users, billed annually ($149 billed monthly)
Unlimited broadcasts, advanced chatbots, teams and auto-routing, 2,000 automation triggers, 5 integrations including HubSpot, and 24x7 chat support.
Business$279
per month for up to 5 users, billed annually ($349 billed monthly)
Multiple WhatsApp numbers, number masking, IP whitelisting, 5,000 automation triggers, Salesforce and other integrations, and a success manager.
Ways to pay less
ChatMaxima
- Annual discount
Yearly billing costs less than twelve months
The pricing page shows Starter at $99 a year against $19 a month, and labels the yearly plans as saving 57 to 58%.
Wati
- Annual discount
Save up to 25% with yearly billing
Wati's pricing page says annual plans save up to about 25% and include free dedicated onboarding. Growth is $59 a month billed yearly against $69 monthly; Pro $119 against $149.
Common questions
Which is cheaper, ChatMaxima or Wati?
As of Nov 13, 2026, ChatMaxima is cheaper to start with: $19 a month, against $59 a month for Wati. ChatMaxima starts at $19 per month, billed monthly ($99 per year if billed yearly), and Wati starts at $59 per month for up to 3 users, billed annually ($69 billed monthly).
Which has a free plan, ChatMaxima or Wati?
As of Nov 13, 2026, neither ChatMaxima nor Wati has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.

