Databox vs Plecto (2026): which should you pick?

Pick Databox if

• Fits if you want marketing, sales and finance numbers on one screen
• Works for small agencies with four or five clients on the Agency plan

Look elsewhere if

• Pricey if your clients expect reports under your own brand, at $200 a month extra
• Tight if you're on the free plan with more than three accounts to connect
• Watch out: each account or property counts as a data source, and every plan caps sources
• Pricey if you need fresh numbers, as 15-minute syncs cost $14 a month per source on top
• Not for you if you want spreadsheets, databases or APIs on the free plan, as custom integrations need a paid plan

Pick Plecto if

• Fits if you run a sales or support floor and want live scoreboards and contests
• Works for call centers that want KPIs on a screen

Look elsewhere if

• Skip it if you want white-label client reports, as it is built for team performance
• Pricey if you are a small team, because the minimum is 10 licenses at $24
• Not for you if you want contests or a reward store without paying for Large at $37.20
• Watch out: only annual-billing prices were readable

Databox

• Plans are capped by data sources, and each account or property counts as one: three GA4 properties use three of the Free plan's three sources.
• Agency covers 4 client accounts and 20 sources; each extra pack of 1 account, 5 sources and 50 AI credits costs $20 a month billed annually ($25 monthly).
• White-labeling is a $200-a-month add-on ($250 billed monthly), and 15-minute syncs cost $14 a month per source; standard syncs are hourly or daily.
• The Free plan has no custom data integrations, so spreadsheets, databases and APIs need a paid plan.

Plecto

• Pricing is per tracked license with a minimum of 10, so Medium starts at 10 x $24 = $240 a month, billed annually.
• Contests, the reward store, reports and phone support are not in Medium.
• It is built around team performance, not white-label client reports, so it differs from most tools in this category.
• The pricing page lists mobile access, but not which app stores carry it. Only the annual-billing price was readable; a monthly-billing price exists but was not read.

Databox

130+ integrations and databases

Pulls data from tools such as GA4, HubSpot, Google Ads and Shopify, and from paid plans also Google Sheets, Excel, SQL databases and most REST APIs.

Dashboards and reports

Build dashboards from thousands of ready-made metrics or your own, and share them by link with people who have no login.

Genie AI analyst

Ask questions about your numbers in plain language. Each question draws on a monthly pool of AI credits, from 50 on Free to 1,000 on Team Scale.

Goals and anomaly detection

Set targets against any metric and get alerts when a number moves outside its usual range.

Agency account management

The Agency plan groups each client as an account, with bulk actions, custom templates and reporting across all clients at once.

MCP server and API

From the Analyst plan, AI tools can read your Databox metrics through an MCP server, and data can be pushed in through the API.

Plecto

Real-time dashboards

Build live dashboards with an AI builder, templates or fully custom, with unlimited dashboards on every plan.

Custom KPIs

Define what is measured and how it is calculated from connected data.

Goals and contests

Set goals for people and teams and turn them into contests; contests need the Large plan.

Recognition

Live notifications, achievements and streaks celebrate results; a reward store is on Large.

Automated reports

Reports can be exported and sent on a schedule; the Reports feature is listed on Large and above.

150+ integrations

Data connects from more than 150 integrations, with SQL integrations on Large.

Databox

• Free$0

  1 user, 3 data sources, 1 dashboard or report, 50 AI credits a month and daily syncs.

• Analyst$71

  per month, billed annually ($89 billed monthly)

  1 user, 5 data sources, 150 AI credits, hourly syncs, custom integrations from sheets and databases, API access and the MCP server.

• Team Core$199

  per month for up to 3 users, billed annually ($249 billed monthly)

  10 data sources and 500 AI credits a month, with routines, custom skills, sharing and notifications.

• Team Scale$319

  per month for up to 10 users, billed annually ($399 billed monthly)

  Team Core with 30 data sources and 1,000 AI credits a month.

• Agency$79

  per month for up to 4 accounts, billed annually ($99 billed monthly)

  For agencies: 4 client accounts, unlimited users, 20 data sources, 300 AI credits and cross-account reporting. Each extra account pack is $20 a month.

• CustomCustom

  Sold through sales: unlimited users, more sources and credits, and Databox staff setting up the data and AI for you.

Plecto

• Medium$24

  per tracked license / month, billed annually

  Minimum 10 licenses. Unlimited dashboards and data sources, onboarding, chat and email support, API access, SSO, achievements and notifications.

• Large$37.20

  per tracked license / month, billed annually

  Minimum 10 licenses. Adds a customer success manager, contests, spinning wheel, reward store, reports, SQL integrations and phone support.

• EnterpriseCustom

  Quoted by sales: adds on-site setup, volume discount, custom integrations and a custom NDA and DPA.

Databox

• Annual discount

  20% off with annual billing

  Databox takes 20% off for yearly billing: Analyst is $71 a month billed annually instead of $89, and Team Core $199 instead of $249.

Plecto

• Annual discount

  20% off with annual billing

  The pricing page labels annual billing as 20% off compared with monthly billing.