Klipfolio vs Plecto (2026): which should you pick?

Pick Klipfolio if

• Fits if you want control over how each metric is calculated, with formulas
• Works for teams whose data sits in databases and APIs as well as marketing tools

Look elsewhere if

• Skip it if you don't want to learn formulas just to build a chart
• Pricey if you want white-labeling on a small plan, at $299 a month extra
• Tight if you need more than 3 dashboards on Base, with extras at $8 a month each
• Watch out: published links and scheduled reports start on Grow at $190, and SSO is $63 a month extra below Team
• Watch out: a custom domain alone is $90 a month and a custom theme $69, and PowerMetrics is sold separately

Pick Plecto if

• Fits if you run a sales or support floor and want live scoreboards and contests
• Works for call centers that want KPIs on a screen

Look elsewhere if

• Skip it if you want white-label client reports, as it is built for team performance
• Pricey if you are a small team, because the minimum is 10 licenses at $24
• Not for you if you want contests or a reward store without paying for Large at $37.20
• Watch out: only annual-billing prices were readable

Klipfolio

• Dashboard caps are low on the entry plans; extra dashboards are $8 a month each billed annually ($5 on agency plans).
• White-labeling is a $299-a-month add-on outside Agency Pro and Premier; a custom domain alone is $90 and a custom theme $69 a month.
• Published links and scheduled reports start on Grow; SSO is a $63-a-month add-on below Team.
• These prices are for Klips; PowerMetrics, Klipfolio's metrics-based analytics product, is sold separately.

Plecto

• Pricing is per tracked license with a minimum of 10, so Medium starts at 10 x $24 = $240 a month, billed annually.
• Contests, the reward store, reports and phone support are not in Medium.
• It is built around team performance, not white-label client reports, so it differs from most tools in this category.
• The pricing page lists mobile access, but not which app stores carry it. Only the annual-billing price was readable; a monthly-billing price exists but was not read.

Klipfolio

130+ integrations and REST API

Connectors for Google Analytics 4, Google Ads, HubSpot, Salesforce, Shopify, CallRail and more, plus SQL databases, files, FTP and any REST API.

Spreadsheet-style formulas

Model and join data and build each chart, or Klip, with formulas, so dashboards can show almost any calculation.

Published links and scheduled reports

From Grow, share view-only dashboards by public or private password-protected link, and email PDF or image snapshots on a schedule.

Client accounts for agencies

Agency plans manage separate client accounts from one parent account and move dashboards, Klips and data sources between them.

White-labeling

Remove Klipfolio branding, rename terms, apply your CSS and sign in on your own domain. Included on Agency Pro and Premier, otherwise an add-on.

Faster data refresh tiers

Data refreshes every 4 hours on Base, hourly on Grow, every 15 minutes on Team and up to the minute on Team+.

Plecto

Real-time dashboards

Build live dashboards with an AI builder, templates or fully custom, with unlimited dashboards on every plan.

Custom KPIs

Define what is measured and how it is calculated from connected data.

Goals and contests

Set goals for people and teams and turn them into contests; contests need the Large plan.

Recognition

Live notifications, achievements and streaks celebrate results; a reward store is on Large.

Automated reports

Reports can be exported and sent on a schedule; the Reports feature is listed on Large and above.

150+ integrations

Data connects from more than 150 integrations, with SQL integrations on Large.

Klipfolio

• Base$120

  per month for 3 dashboards, billed annually ($140 billed monthly)

  Unlimited users, 4-hour data refresh, data modelling and joins, PDF reports, templates and your logo.

• Grow$190

  per month for 10 dashboards, billed annually ($220 billed monthly)

  1-hour refresh, plus published links for sharing dashboards and scheduled email reports.

• Team$310

  per month for 20 dashboards, billed annually ($350 billed monthly)

  15-minute refresh, single sign-on and a daily warm-up refresh. Team+ is $600 a month ($690 monthly) for 40 dashboards and up-to-the-minute data.

• Agency Starter$160

  per month for 5 clients, billed annually ($180 billed monthly)

  For agencies: 5 dashboards for 5 client accounts, unlimited users, 4-hour refresh and PDF reports. Lite is $240 a month for 15 clients.

• Agency Pro$440

  per month for 30 clients, billed annually ($490 billed monthly)

  30 dashboards and clients, 30-minute refresh, the White-Label Bundle, custom domain, SSO and priority support. Premier is $900 a month for 80.

Plecto

• Medium$24

  per tracked license / month, billed annually

  Minimum 10 licenses. Unlimited dashboards and data sources, onboarding, chat and email support, API access, SSO, achievements and notifications.

• Large$37.20

  per tracked license / month, billed annually

  Minimum 10 licenses. Adds a customer success manager, contests, spinning wheel, reward store, reports, SQL integrations and phone support.

• EnterpriseCustom

  Quoted by sales: adds on-site setup, volume discount, custom integrations and a custom NDA and DPA.

Klipfolio

• Annual discount

  Lower monthly rate with annual billing

  Billed annually, Base is $120 a month instead of $140, Grow $190 instead of $220, and Agency Starter $160 instead of $180.

Plecto

• Annual discount

  20% off with annual billing

  The pricing page labels annual billing as 20% off compared with monthly billing.