DashThis vs Plecto (2026): which should you pick?
As of Nov 13, 2026, DashThis grades higher than Plecto: 2.2 against 1.8 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
DashThis grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
DashThis
White-labeled marketing report dashboards priced by dashboard
Plecto
Real-time KPI dashboards with contests for sales and support teams
Which one is for you
Pick DashThis if
- Fits if you build one dashboard per client and want your brand on it
- Works for marketers who mostly report on Google, Meta and LinkedIn ads, with the whole team logged in
Look elsewhere if
- Tight if you have more than 3 clients, as the next plan is $139 a month billed yearly
- Skip it if your clients use platforms outside its 34 or so integrations, as the rest come in by Sheets or CSV
- Watch out: each connected account counts as a source, with 15 on Individual and 40 on Professional
- Pricey if you want custom questions in AI Insights Pro, at $19 a month or $15 billed yearly
- Not for you if you want a free plan, as dashboards lock when the 14-day trial ends until you pay
Pick Plecto if
- Fits if you run a sales or support floor and want live scoreboards and contests
- Works for call centers that want KPIs on a screen
Look elsewhere if
- Skip it if you want white-label client reports, as it is built for team performance
- Pricey if you are a small team, because the minimum is 10 licenses at $24
- Not for you if you want contests or a reward store without paying for Large at $37.20
- Watch out: only annual-billing prices were readable
How we grade them
| 2.2GPADashThisFair | 1.8GPAPlectoWeak | |
|---|---|---|
| Value for money | CGraded on a small agency reporting on 5 clients. Individual covers only 3 dashboards, so 5 clients need Professional at $139 a month billed yearly ($164 monthly) for 10. That's on the dear side for 5 clients, though white-labeling and unlimited users come with it. | D$24 per tracked license a month, minimum 10, so $240 a month for one team against a category middle of $62. Contests and rewards need Large at $37.20. |
| Free plan and trial | CNo free plan. The 14-day trial gives you 10 dashboards with no credit card. When it ends, your dashboards stay saved but locked until you pay. | DFree 14-day trial. The pages read don't say whether a card is needed, and there is no free plan. |
| Features | CMulti-source dashboards with blended data, templates and cloning, white-label on your own domain, scheduled emails, PDFs and AI insights. The gap is integrations: about 34 native ones, with everything else coming in through Google Sheets or CSV. | CLive dashboards, custom KPIs, goals and automated reports. It is a different job from client reporting, and contests, reports and phone support are not in Medium. |
| Ease of use | CNo rating on record. Preset dashboards and cloning make each new client quicker, but you still connect every account and arrange the widgets yourself. | CNo store rating on record. You connect your data sources and build KPIs before the scoreboards work. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to GA4, Google Ads, Meta Ads, LinkedIn Ads, Search Console, Semrush, CallRail and Shopify, and Claude or ChatGPT can read dashboards through its MCP connector. | BWeb product with 150+ integrations, an API and mobile access listed. The pages don't say which app stores carry it. |
| Best for | simple per-client marketing dashboards | sales and support team scoreboards |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: DashThis and Plecto. How we grade
Price against what you get
DashThis starts at $44 a month and scores 2.3 out of 4 on features, ease of use and platforms. Plecto starts at $24 a month for each person and scores 2.3.
They score the same, and Plecto starts $20 a month lower. Of the other marketing reporting and call tracking tools on the chart, 3 score higher than DashThis for less, and 1 scores higher than Plecto for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Plecto also covers goals.
At a glance
| DashThis | Plecto | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $44 per month for 3 dashboards, billed yearly ($54 billed monthly) | $24 per tracked license / month, billed annually, minimum 10 licenses |
| Free plan | None | None |
| Free trial | 14-day free trial with 10 dashboards, no credit card required | Free 14-day trial |
| Web | ||
| Made by | Moment Zero Inc. | Plecto |
| Price read from | dashthis.com | plecto.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
DashThis
- Plans cap dashboards and sources; each connected account, such as one GA4 property or ad account, counts as one source.
- Custom questions and client context in AI Insights Pro cost $19 a month, or $15 a month billed yearly.
- There is no free plan; when the trial ends, dashboards stay saved but cannot be opened until you pay.
- Native integrations number about 34; other platforms come in through Google Sheets or CSV files.
Plecto
- Pricing is per tracked license with a minimum of 10, so Medium starts at 10 x $24 = $240 a month, billed annually.
- Contests, the reward store, reports and phone support are not in Medium.
- It is built around team performance, not white-label client reports, so it differs from most tools in this category.
- The pricing page lists mobile access, but not which app stores carry it. Only the annual-billing price was readable; a monthly-billing price exists but was not read.
Key features
DashThis
- 34+ native integrations
- Google Analytics 4, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Search Console, Semrush, CallRail, Shopify and more, plus Google Sheets and CSV uploads for anything else.
- Multi-source dashboards
- Put several platforms and accounts in one dashboard and blend data, such as combined ad spend from Facebook Ads and Google Ads.
- Templates and cloning
- Start from preset dashboards and KPI bundles, save your own templates and clone a dashboard for each new client.
- White label and custom domain
- Remove DashThis branding, add your logo and colors, and share dashboards from your own domain and email address on every plan.
- Automated sharing
- Schedule email dispatches of updated dashboards, share live links or export PDFs, with comments and widget notes.
- AI insights and MCP connector
- Free preset AI insights flag wins, issues and opportunities; an MCP connector lets Claude or ChatGPT read your dashboards.
Plecto
- Real-time dashboards
- Build live dashboards with an AI builder, templates or fully custom, with unlimited dashboards on every plan.
- Custom KPIs
- Define what is measured and how it is calculated from connected data.
- Goals and contests
- Set goals for people and teams and turn them into contests; contests need the Large plan.
- Recognition
- Live notifications, achievements and streaks celebrate results; a reward store is on Large.
- Automated reports
- Reports can be exported and sent on a schedule; the Reports feature is listed on Large and above.
- 150+ integrations
- Data connects from more than 150 integrations, with SQL integrations on Large.
Plans
DashThis
Individual$44
per month for 3 dashboards, billed yearly ($54 billed monthly)
3 dashboards and 15 connected sources, with every feature: white-labeling, custom domain, scheduled emails, PDF export and the MCP connector.
Professional$139
per month for 10 dashboards, billed yearly ($164 billed monthly)
10 dashboards and 40 sources, with the same features and unlimited users.
Business$279
per month for 25 dashboards, billed yearly ($324 billed monthly)
25 dashboards and 100 sources. DashThis marks it as its most popular plan.
Standard$429
per month for 50 dashboards, billed yearly ($499 billed monthly)
50 dashboards and 200 sources. The price rises with dashboards: $664 a month billed yearly for 100 dashboards and 400 sources.
CustomCustom
For more than 1,500 dashboards, priced through sales.
Plecto
Medium$24
per tracked license / month, billed annually
Minimum 10 licenses. Unlimited dashboards and data sources, onboarding, chat and email support, API access, SSO, achievements and notifications.
Large$37.20
per tracked license / month, billed annually
Minimum 10 licenses. Adds a customer success manager, contests, spinning wheel, reward store, reports, SQL integrations and phone support.
EnterpriseCustom
Quoted by sales: adds on-site setup, volume discount, custom integrations and a custom NDA and DPA.
Ways to pay less
DashThis
- Annual discount
Lower monthly rate with yearly billing
Paid yearly, Individual is $44 a month instead of $54 (saving $120 a year) and Business $279 instead of $324 (saving $540 a year).
Plecto
- Annual discount
20% off with annual billing
The pricing page labels annual billing as 20% off compared with monthly billing.
Common questions
Which is cheaper, DashThis or Plecto?
As of Nov 13, 2026, DashThis starts at $44 per month for 3 dashboards, billed yearly ($54 billed monthly), and Plecto starts at $24 per tracked license / month, billed annually, minimum 10 licenses. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, DashThis or Plecto?
As of Nov 13, 2026, neither DashThis nor Plecto has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.