Matomo vs Pirsch (2026): which should you pick?
As of Nov 12, 2026, Pirsch grades higher than Matomo: 2.6 against 2.4 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Pirsch grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Matomo
Open-source web analytics you can host yourself or in Matomo's cloud
Which one is for you
Pick Matomo if
- Fits if your analytics data has to stay on your own servers
- Works for public bodies, EU sites and teams leaving Google Analytics
Look elsewhere if
- Skip it if you don't want to run a server and can't pay for the cloud
- Pricey if you self-host and want heatmaps, with the Team bundle at €230 a month billed yearly for 4 users
- Tight if you have more than 30 sites or 30 people on Cloud Business, or need over 24 months of raw data
- Watch out: self-hosted bundles are priced in euros only, and the free edition gets forum support only
- Watch out: the cloud trial's length isn't stated, and the cloud rises to $204 a month at 1M hits
Pick Pirsch if
- Fits if you want cookieless stats for a small site for a few dollars a month
- Works for people moving over from Plausible, Fathom or Google Analytics
Look elsewhere if
- Skip it if you want a free plan, as only the 30-day trial is free
- Tight if you pass 10,000 page views, because events count toward the limit and stats show only that day until you upgrade
- Too light for funnels, teams, A/B testing or custom domains on Standard, all on Plus
- Watch out: on-premise installation is listed only on Enterprise
How we grade them
| 2.4GPAMatomoFair | 2.6GPAPirschGood | |
|---|---|---|
| Value for money | C100,000 pageviews puts Cloud Business at $42 a month billed monthly ($26 covers 50,000 hits), rising to $204 at 1M. Yearly billing takes off two months. That's mid-category. The free edition only counts if you host it. | B$6 a month for 10,000 page views, under the analytics cheaper quarter of $16.58. The useful extras sit on Plus at $12, and the page-view step is small. |
| Free plan and trial | CThe self-hosted Community edition is free forever with unlimited users and hits, but you need your own server and get forum support only. The cloud has a free trial with no card, length not stated. | C30-day trial with no card. No free plan, so you pay once it ends. |
| Features | BTraffic, campaigns, ecommerce, goals and visitor profiles without sampling, plus heatmaps, recordings, A/B tests, funnels and a tag manager on Cloud Business. That covers the whole job. On your own server those extras are paid plugins. | BEvents and goals, sessions and funnels, A/B testing, segments, imports from other tools and a URL shortener, with an API and SDKs. Funnels and A/B tests are Plus only. |
| Ease of use | CNo rating on record. The cloud is a snippet, but the reports run as deep as Google Analytics', so there's learning to do. Self-hosting means running the server, updates and backups yourself. | CNo store rating on record. You add a script and set up goals and funnels yourself. |
| Platforms and integrations | BWeb only, no desktop or phone app. It has HTTP analytics and tracking APIs, log file analytics, a Google Analytics importer and plugins for WordPress and WooCommerce. The integrations list is short; the APIs are how you connect anything else. | BWeb only, with WordPress, Google Analytics, Plausible, Fathom and Search Console connections, plus an API and SDKs. |
| Best for | owning your analytics data outright | cheap privacy-focused site stats |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Matomo and Pirsch. How we grade
Price against what you get
Matomo starts at $26 a month and scores 2.7 out of 4 on features, ease of use and platforms. Pirsch starts at $6 a month and scores 2.7.
They score the same, and Pirsch starts $20 a month lower. Of the other website and product analytics tools on the chart, none scores higher than Matomo for less, and none scores higher than Pirsch for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Matomo is self-hostable, according to its own site.
- Matomo also covers session replay.
- Pirsch also covers reports.
At a glance
| Matomo | Pirsch | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $26 per month for up to 50,000 hits, billed monthly (Cloud Business) | $6 per month for up to 10,000 page views |
| Free plan | Matomo On-Premise Community: free forever and open source, hosted on your own server, with unlimited users and hits, all base features and forum support. | None |
| Free trial | Free trial of Matomo Cloud with all core features, no credit card; length not stated | 30-day free trial, no credit card required |
| Web | ||
| Made by | Matomo | Pirsch |
| Price read from | matomo.org | pirsch.io |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Matomo
- Self-hosted premium bundles are priced in euros only; Cloud shows dollar prices to US visitors.
- On your own server, heatmaps, session recordings, funnels and A/B testing are paid plugins or bundles, not part of the free edition.
- Cloud Business caps you at 30 websites, 30 team members and 24 months of raw data; more needs Cloud Enterprise.
- Self-hosting means you run the server, updates and backups yourself, with forum support only on the free edition.
Pirsch
- Prices rise with monthly page views; the page shows the 10,000 page-view step, and events count toward the limit.
- If you hit the limit, access to stats is limited to that day unless you upgrade within five days.
- Funnels, teams, A/B testing and custom domains need Plus or above.
- On-premise installation is listed only on the Enterprise plan.
Key features
Matomo
- Full web analytics without sampling
- Traffic, campaigns, ecommerce, events, site search, visitor maps and visitor profiles, with report data kept forever and no data sampling.
- Data ownership and privacy
- Data stays on your own servers or in Matomo Cloud in Frankfurt, with a GDPR manager and privacy options for what is collected.
- Heatmaps and session recordings
- Included in Cloud Business and, for self-hosters, in the Team bundle and above; also sold as a separate plugin.
- A/B testing, funnels and forms
- A/B tests, conversion funnels, user flows and form analytics come with Cloud Business; on your own server they are premium plugins or bundles.
- Google Analytics importer and APIs
- Imports historical Google Analytics data, and offers HTTP Analytics and Tracking APIs plus log file analytics.
- Tag manager
- A built-in tag manager (30 containers on Cloud Business) to add and manage tracking codes without editing the site.
Pirsch
- Events and conversion goals
- Track button clicks, signups and checkouts as events, and monitor conversion goals.
- Session analysis and funnels
- Session summaries are on all plans; funnels are listed from the Plus plan.
- A/B testing and segmentation
- Tags support A/B tests and segmentation, listed on the Plus plan.
- Imports from other tools
- Data can be imported from Google Analytics, Plausible and Fathom Analytics.
- Built-in URL shortener
- A URL shortener is part of the product; an advanced version is on Plus.
- API and SDKs
- A RESTful API and SDKs, webhooks and a WordPress plugin are listed in the feature comparison.
Plans
Matomo
Community (On-Premise)$0
Free self-hosted edition you run yourself: unlimited users and hits, base features and community plugins, forum support.
Cloud Business$26
per month for up to 50,000 hits, billed monthly
Hosted in Germany: 30 sites, 30 users, 24 months of raw data, heatmaps, recordings, A/B tests, funnels. $42 a month at 100,000 hits, $204 at 1M.
Team (On-Premise)€230
per month, billed annually (€275 billed monthly)
Self-hosted plugin bundle for up to 4 users and 5M hits a month: heatmaps and recordings, funnels, custom reports, email support.
Business (On-Premise)€1,209
per month, billed annually (€1,450 billed monthly)
Up to 20 users and 30M hits a month. Adds cohorts, multi-channel attribution, roll-up reporting, activity log and white label.
Enterprise (On-Premise)€2,834
per month, billed annually (€3,400 billed monthly)
Up to 50 users and 100M hits a month, A/B testing, a customer success manager, onboarding and chat support.
Cloud EnterpriseCustom
Sold through sales for larger sites: custom allowances and raw data retention, email support and a customer success manager.
Pirsch
Standard$6
per month for up to 10,000 page views
50 websites, unlimited members and data retention, events, goals, sessions, API and URL shortener. Price rises with page views.
Plus$12
per month for up to 10,000 page views
Everything in Standard plus unlimited websites, funnels, teams, A/B testing, custom domains and white labeling.
EnterpriseCustom
Adds on-premise install, SAML single sign-on, raw data access, onboarding and dedicated support.
Ways to pay less
Matomo
- Annual discount
2 months free with annual billing
Matomo Cloud billed annually costs 10 times the monthly price, a 17% saving; the self-hosted bundles are also about 17% cheaper billed annually.
- Nonprofit
Discount for eligible nonprofits
Matomo says eligible nonprofit organizations and charities may receive a discount; they contact the team to learn more.
Pirsch
No public discounts listed.
Common questions
Which is cheaper, Matomo or Pirsch?
As of Nov 12, 2026, Pirsch is cheaper to start with: $6 a month, against $26 a month for Matomo. Matomo starts at $26 per month for up to 50,000 hits, billed monthly (Cloud Business), and Pirsch starts at $6 per month for up to 10,000 page views.
Which has a free plan, Matomo or Pirsch?
As of Nov 12, 2026, only Matomo has a free plan. Pirsch does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.