Mixed Analytics vs Supermetrics (2026): which should you pick?

Pick Mixed Analytics if

• Fits if you already report in Google Sheets and want live data pulled in
• Works for solo marketers who can live with 100 requests a month

Look elsewhere if

• Skip it if you want dashboards or client reports, as it only fills a spreadsheet
• Tight if you stay free: 100 requests, 3 saved requests and 1,000 rows, with no scheduling
• Pricey if you want hourly scheduling or priority support, both on Business at $23
• Watch out: each successful API call or page counts as a request, so the cap goes quickly

Pick Supermetrics if

• Fits if you report from Google Sheets or Looker Studio
• Works for small teams with a handful of ad platforms

Look elsewhere if

• Tight if you have many sources: Starter allows 2 and Growth 7
• Watch out: extra sources, users, destinations and accounts are paid extras
• Skip it if you want warehouse, API or transformations, which are Enterprise by quote
• Not for you if you want a free plan, since only the per-source trial is free

Mixed Analytics

• It runs only inside Google Sheets and has no dashboard or client-report view of its own.
• Usage is capped in requests: each successful API call, page or query counts as one.
• The free trial was discontinued as of March 9, 2024; the free plan is the way to try it, and a 30-day money-back guarantee applies to paid plans.
• Team includes 5 users, each with Business-plan access.

Supermetrics

• Prices follow the plan's limits; Starter allows 2 data sources and Growth 7, and extra sources, users, destinations and accounts are paid extras.
• API access, data transformations, Supermetrics Storage and warehouse destinations are Enterprise features sold through a quote.
• The pricing page lists no free plan, only a 14-day trial that is started per data source.

Mixed Analytics

Connects to almost any API

Pulls data from hundreds of ready-made integrations or from any API you set up yourself, with no code.

Runs inside Google Sheets

Requests, results and the field editor all live in the spreadsheet add-on sidebar.

Scheduling

Saved requests can run in the background: daily on Starter, hourly on Business and Team. The free plan has none.

Multi-query and pagination

Handles multiple queries per request and paginated results; each page or query counts as one request.

Shared requests

Requests can be imported and shared with other people.

Archive Data add-on

A separate free add-on that saves snapshots of historical data on a schedule.

Supermetrics

Connectors to marketing sources

Pulls data from ad platforms, analytics and social accounts; the plan sets how many data sources and accounts per source you can connect.

Choice of destinations

Sends data to Google Sheets, Excel, Looker Studio, Power BI, or Claude, ChatGPT and Copilot. Starter and Growth include one core destination.

Data warehouse transfers

Enterprise plans can send data to warehouses such as BigQuery and Snowflake, and include Supermetrics Storage and data transformations.

AI chats and Studio

Marketing data can be queried from AI chats, and the Studio dashboard builder uses AI credits (1,000 a month on Starter, 4,000 on Growth).

API access

Enterprise adds access to the Supermetrics data API and platform API for custom applications and for managing keys, teams and transfers.

Mixed Analytics

• Free$0

  1 user, 100 requests a month, 3 saved requests, 1,000 rows, forum support and no scheduling.

• Starter$12

  per month for 2,500 requests, billed annually ($15 billed monthly)

  1 user, 15 saved requests, unlimited rows, email support and daily scheduling.

• Business$23

  per month for 60,000 requests, billed annually ($29 billed monthly)

  1 user, 100 saved requests, unlimited rows, priority support and hourly scheduling.

• Team$46

  per month for 5 users, billed annually ($58 billed monthly)

  300,000 requests a month, 500 saved requests, unlimited rows, priority support and hourly scheduling.

Supermetrics

• Starter$44

  per month, billed yearly ($59 billed monthly)

  1 user, 2 data sources, 2 accounts per source, 1 core destination and 1,000 AI credits. Yearly billing is shown as 25% off.

• Growth$177

  per month, billed yearly ($222 billed monthly)

  2 users, 7 data sources, 7 accounts per source, 1 core destination and 4,000 AI credits. Yearly billing is shown as 20% off.

• EnterpriseCustom

  Custom limits, warehouse destinations such as Snowflake and BigQuery, data and platform API access, transformations and SAML single sign-on.

Mixed Analytics

• Annual discount

  Yearly billing saves about 20%

  The pricing page shows Starter at $12 a month billed yearly against $15 billed monthly, and Business at $23 against $29.

Supermetrics

• Annual discount

  Yearly billing saves up to 25%

  Starter shows a 25% saving and Growth 20% when billed yearly: $44 against $59 a month, and $177 against $222 a month.