Okendo vs Vitals (2026): which should you pick?
As of Nov 13, 2026, Vitals grades higher than Okendo: 2.2 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Okendo grades higher on the free plan. Vitals grades higher on value for money and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Okendo
Product reviews for Shopify brands, with loyalty, quizzes and surveys
Vitals
One Shopify app bundling reviews, upsells, email, popups and more
Which one is for you
Pick Okendo if
- Fits if you run a Shopify brand and want reviews, loyalty and quizzes from one vendor
- Works for small stores under 50 orders a month that want to start free
Look elsewhere if
- Pricey if you're just past 200 orders, as the next step is $119 a month
- Skip it if your store isn't on Shopify, as its pages name no other platform
- Tight if you want Klaviyo or Postscript hooked up, as email and SMS integrations start at $299
- Watch out: loyalty is billed apart from $99 a month, and referrals, quizzes and surveys each start at $19
- Too light for AI summaries or Q&A on the lower plans, as both start at Growth, $119 a month
Pick Vitals if
- Fits if you run a Shopify store and want reviews plus other store tools in one bill
- Works for stores that'd rather replace several apps with one
Look elsewhere if
- Skip it if you're not on Shopify, because it runs only there
- Pricey if your orders grow: the plan follows orders in the last 30 days, up to $299 a month
- Watch out: Back in Stock texts start on Growth at $79
- Not for you if you want only a reviews tool, since reviews are one part of a bundle
How we grade them
| 2.0GPAOkendoFair | 2.2GPAVitalsFair | |
|---|---|---|
| Value for money | DEssentials stops at 200 orders, so a 300-order shop needs Growth: $119 a month, or $1,308 a year on its Shopify listing. Set against its listed rivals at that size, it's the dearest of the lot. You do get AI summaries, Q&A and TikTok Shop for it. | CStarter is $29.99 a month for up to 200 orders, near the category's $29 middle. Growth is $79, Pro $179 and Enterprise $299. |
| Free plan and trial | CFree up to 50 orders a month, with automated requests, review rewards, on-site displays and Google snippets. 50 orders a month is a cap you'll hit. There's a 14-day trial of the paid plans too. | DA 7-day free trial on every plan, and the listing doesn't say if a card is needed. No free plan. |
| Features | CIt covers the job: requests, photo and video, product and store reviews, AI summaries and Q&A from Growth, Google, Shop app and TikTok Shop, plus loyalty, quizzes and surveys sold apart. The gap: it's built for Shopify, and its pages name no other store platform. | BReviews and request emails, upsells, popups, email marketing, recordings and a Vitals MCP. It covers the reviews job inside a bigger package. |
| Ease of use | CNo store rating on record. It installs from the Shopify App Store and sends requests after each order, but you set up the forms and displays yourself. Managed onboarding only comes with Power, at $299 a month. | CNo rating on record, and with 40+ tools there's more to switch on and sort out. |
| Platforms and integrations | BWeb, inside Shopify, with Klaviyo, Postscript, Gorgias, Google, Meta, TikTok and Shopify Flow, plus an API. Email and SMS integrations start at Power, though. No phone or desktop app is listed. | BShopify only, with Klaviyo, Mailchimp, Omnisend, Judge.me, Loox and Yotpo connections. |
| Best for | Shopify brands wanting reviews, loyalty and quizzes | Shopify stores that want reviews inside a 40-app bundle |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Okendo and Vitals. How we grade
Price against what you get
Okendo starts at $19 a month and scores 2.3 out of 4 on features, ease of use and platforms. Vitals starts at $29.99 a month and scores 2.7.
Vitals scores higher, and starts $10.99 a month higher: the question is whether the extra is worth that to you. Of the other customer review tools on the chart, 5 score higher than Okendo for less, and none scores higher than Vitals for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Okendo also covers surveys.
- Vitals also covers email campaigns, sMS marketing, session replay and popups.
At a glance
| Okendo | Vitals | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $19 per month for up to 200 orders, billed monthly | $29.99 per month for up to 200 orders |
| Free plan | Free plan for up to 50 orders a month: automated review request emails, the review form, review rewards, review displays, Google snippets, grouping and moderation. | None |
| Free trial | 14-day free trial of the paid Reviews plans | 7-day free trial on every plan |
| Web | ||
| Made by | Okendo | Appsolve SRL |
| Price read from | okendo.io | vitals.app |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Okendo
- It is built for Shopify; the pricing page and app listing name no other store platform.
- The free plan stops at 50 orders a month, and AI summaries and the Q&A widget start at Growth, $119 a month.
- Email and SMS integrations and advanced reporting start at Power, $299 a month.
- Loyalty is billed separately, from $99 a month at up to 200 orders; Referrals, Quizzes and Surveys each start at $19.
Vitals
- Runs only on Shopify.
- The plan is chosen by orders in the last 30 days, so the bill rises as the store grows.
- Back in Stock texts (SMS) start on the Growth plan.
- Reviews are one part of a larger bundle, not a standalone reviews product.
Key features
Okendo
- Review requests and smart form
- Sends review request emails after each order and collects text, photo and video reviews through a review form, with rewards for reviewers.
- Product and site reviews
- Collects reviews of each product and of the store itself, and shows them in on-site widgets with grouping across related products.
- AI summaries and Q&A
- From Growth up, AI summarizes reviews and pulls out keywords, and a Q&A widget lets shoppers ask questions on product pages.
- Google, Shop and TikTok
- Adds Google SEO snippets on every plan and connects reviews to Google, the Shop app, Meta and TikTok Shop.
- Loyalty, referrals, quizzes and surveys
- Separate Okendo products for points programs, referral offers, product quizzes and post-purchase surveys, each with its own price.
Vitals
- Reviews and review requests
- Collect product reviews and send review request emails; it can also import reviews from Judge.me, Loox, Yotpo, Stamped, Growave, Ryviu, AliExpress, Amazon and CSV files.
- Upsells and bundles
- Offer upsells and product bundles from the same subscription, with no limit on widgets.
- Email marketing and popups
- Capture sign-ups with popups and sync them to Klaviyo, Mailchimp or Omnisend.
- Visitor recordings and heatmaps
- Included on every plan alongside push notifications and an order tracker.
- Vitals MCP
- Run the app from Claude, ChatGPT or Shopify Sidekick through its MCP connection.
Plans
Okendo
Free$0
Up to 50 orders a month with automated review requests, review rewards, on-site displays and Google SEO snippets.
Essentials$19
per month for up to 200 orders, billed monthly
Everything in Free for stores with up to 200 orders a month.
Growth$119
per month for up to 1,500 orders, billed monthly
Adds AI review summaries and keywords, a Q&A widget and the TikTok Shop integration.
Power$299
per month for up to 3,500 orders, billed monthly
Adds review campaigns, an advanced CSS editor, email and SMS integrations, advanced reporting and managed onboarding.
Advanced$499
per month for up to 10,000 orders, billed monthly
Okendo Reviews for stores with 3,501 to 10,000 orders a month.
EnterpriseCustom
For stores above 10,000 orders a month, priced through sales.
Vitals
Starter$29.99
per month for up to 200 orders in 30 days
All 40+ apps, reviews and review request emails, 24/7 live chat support and a free store review call.
Growth$79
per month for 201 to 1,000 orders in 30 days
Everything in Starter plus Back in Stock texts, priority support and a store audit and setup call.
Pro$179
per month for 1,001 to 5,000 orders in 30 days
Adds app migration and full setup, a dedicated account manager and a monthly performance report.
Enterprise$299
per month for 5,001+ orders in 30 days
Everything in Pro plus custom changes done for you.
Ways to pay less
Okendo
- Annual discount
Save 8% to 11% with yearly billing
On Okendo's Shopify App Store listing, Essentials is $204 a year against $19 a month (save 11%) and Growth $1,308 a year against $119 a month (save 8%).
- Other savings
30% off bundles of three products
Okendo's pricing page sells bundles of three products, such as Reviews, Loyalty and Surveys, at 30% less than buying them one by one.
Vitals
- Other savings
Free on development stores
Development, partner test and Shopify trial stores get every Vitals app free.
Common questions
Which is cheaper, Okendo or Vitals?
As of Nov 13, 2026, Okendo is cheaper to start with: $19 a month, against $29.99 a month for Vitals. Okendo starts at $19 per month for up to 200 orders, billed monthly, and Vitals starts at $29.99 per month for up to 200 orders.
Which has a free plan, Okendo or Vitals?
As of Nov 13, 2026, only Okendo has a free plan. Vitals does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.