Vitals vs Yotpo (2026): which should you pick?
As of Nov 13, 2026, we pick Yotpo: it is third in our ranking of customer review tools, and it grades higher too, 2.4 against 2.2.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Yotpo grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Vitals
One Shopify app bundling reviews, upsells, email, popups and more
Yotpo
Product reviews, photo UGC and loyalty for online stores
Which one is for you
Pick Vitals if
- Fits if you run a Shopify store and want reviews plus other store tools in one bill
- Works for stores that'd rather replace several apps with one
Look elsewhere if
- Skip it if you're not on Shopify, because it runs only there
- Pricey if your orders grow: the plan follows orders in the last 30 days, up to $299 a month
- Watch out: Back in Stock texts start on Growth at $79
- Not for you if you want only a reviews tool, since reviews are one part of a bundle
Pick Yotpo if
- Fits if you sell on BigCommerce, WooCommerce or Salesforce, not just Shopify
- Works for stores that want Google Seller Ratings built from their own reviews, from Pro at $119
Look elsewhere if
- Pricey if your orders keep climbing, as every plan rises with monthly orders
- Skip it if you want photo reviews for free, as the free plan leaves them out and keeps Yotpo branding
- Tight if you need Q&A or AI summaries, which start at Pro from $119 a month
- Watch out: above 5,999 orders a month, Premium and Enterprise are quoted by sales
- Pricey if you add loyalty, billed separately, with a reviews and loyalty bundle from $199 a month
How we grade them
| 2.2GPAVitalsFair | 2.4GPAYotpoFair | |
|---|---|---|
| Value for money | CStarter is $29.99 a month for up to 200 orders, near the category's $29 middle. Growth is $79, Pro $179 and Enterprise $299. | CA 300-order shop lands on Starter at $89 a month, billed monthly. Set against its listed rivals at that size, that's toward the dear end without being the dearest. Google Seller Ratings, AI summaries and Q&A start at Pro, from $119 at the smallest size, and loyalty is billed apart. |
| Free plan and trial | DA 7-day free trial on every plan, and the listing doesn't say if a card is needed. No free plan. | CFree up to 50 orders a month, with automatic requests, the reviews widget and profanity checks. But there are no photo or video reviews, you can't remove Yotpo's branding, and a shop doing 300 orders is well past it. |
| Features | BReviews and request emails, upsells, popups, email marketing, recordings and a Vitals MCP. It covers the reviews job inside a bigger package. | BThe whole job: automatic requests with email and text reminders, photo and video reviews, review snippets, Google Shopping, Seller Ratings, AI summaries and sorting, Q&A, moderation and coupons for reviewers. Retail syndication and a loyalty product sit on top. |
| Ease of use | CNo rating on record, and with 40+ tools there's more to switch on and sort out. | CNo store rating on record. Requests go out automatically once it's connected, but you pick a plan by order volume, set up the emails and widgets, and the bigger tiers come through sales. |
| Platforms and integrations | BShopify only, with Klaviyo, Mailchimp, Omnisend, Judge.me, Loox and Yotpo connections. | BWeb, on Shopify, BigCommerce, WooCommerce, Adobe Commerce and Salesforce Commerce Cloud, with Klaviyo, Attentive and Gorgias and a public API. That's wider than most rivals here. No phone or desktop app is listed. |
| Best for | Shopify stores that want reviews inside a 40-app bundle | product reviews for stores beyond Shopify |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Vitals and Yotpo. How we grade
Price against what you get
Vitals starts at $29.99 a month and scores 2.7 out of 4 on features, ease of use and platforms. Yotpo starts at $15 a month and scores 2.7.
They score the same, and Yotpo starts $14.99 a month lower. Of the other customer review tools on the chart, none scores higher than Vitals for less, and none scores higher than Yotpo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Vitals also covers email campaigns, sMS marketing, session replay and popups.
At a glance
| Vitals | Yotpo | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $29.99 per month for up to 200 orders | $15 per month for up to 99 orders, billed monthly |
| Free plan | None | Free plan for up to 50 orders a month: automatic review requests, email templates, profanity checks, the on-site reviews widget and AI chat support. |
| Free trial | 7-day free trial on every plan | None listed |
| Web | ||
| Made by | Appsolve SRL | Yotpo |
| Price read from | vitals.app | yotpo.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Vitals
- Runs only on Shopify.
- The plan is chosen by orders in the last 30 days, so the bill rises as the store grows.
- Back in Stock texts (SMS) start on the Growth plan.
- Reviews are one part of a larger bundle, not a standalone reviews product.
Yotpo
- The free plan stops at 50 orders a month and leaves out photo and video reviews and removing Yotpo branding.
- Prices rise with monthly orders: Starter only goes to 999 orders, Pro to 5,999, and above that Premium and Enterprise are quoted by sales.
- Google Seller Ratings, AI summaries, custom questions and Q&A start at Pro, from $119 a month.
- Loyalty & Referrals is billed separately; a Reviews and Loyalty bundle starts at $199 a month.
Key features
Vitals
- Reviews and review requests
- Collect product reviews and send review request emails; it can also import reviews from Judge.me, Loox, Yotpo, Stamped, Growave, Ryviu, AliExpress, Amazon and CSV files.
- Upsells and bundles
- Offer upsells and product bundles from the same subscription, with no limit on widgets.
- Email marketing and popups
- Capture sign-ups with popups and sync them to Klaviyo, Mailchimp or Omnisend.
- Visitor recordings and heatmaps
- Included on every plan alongside push notifications and an order tracker.
- Vitals MCP
- Run the app from Claude, ChatGPT or Shopify Sidekick through its MCP connection.
Yotpo
- Automatic review requests
- Sends review requests after each order with email and SMS reminders on every plan; paid plans add manual requests to past shoppers and a drag-and-drop email editor.
- Photo and video reviews
- Starter and up collect photos and videos with reviews and can reward reviewers with coupons. Visual UGC galleries from Instagram are an annual add-on on Pro.
- Google ratings
- Sends reviews to Google as rich snippets and Shopping ad ratings; Pro adds Google Seller Ratings for the whole store.
- AI display features
- Pro summarizes reviews with AI, sorts the most useful first and lets shoppers filter by product attributes, alongside community Q&A.
- Moderation and replies
- Every plan filters profanity, can publish reviews automatically above a chosen star rating and lets you comment on reviews.
- Loyalty & Referrals
- A separate product for points, referrals and VIP tiers, free up to 4,999 orders a month with Pro from $199 a month; it can be bundled with reviews.
Plans
Vitals
Starter$29.99
per month for up to 200 orders in 30 days
All 40+ apps, reviews and review request emails, 24/7 live chat support and a free store review call.
Growth$79
per month for 201 to 1,000 orders in 30 days
Everything in Starter plus Back in Stock texts, priority support and a store audit and setup call.
Pro$179
per month for 1,001 to 5,000 orders in 30 days
Adds app migration and full setup, a dedicated account manager and a monthly performance report.
Enterprise$299
per month for 5,001+ orders in 30 days
Everything in Pro plus custom changes done for you.
Yotpo
Free$0
Up to 50 orders a month, with automatic review requests and the reviews widget, but no photo or video reviews.
Starter$15
per month for up to 99 orders, billed monthly
Photo and video reviews, rich snippets, Google Shopping and a carousel. Price rises with orders: $89 a month at 300 to 599, $129 at 600 to 999.
Pro$119
per month for up to 299 orders, billed monthly
Adds Google Seller Ratings, custom questions, AI summaries and sorting, Q&A and email support. Rises to $379 a month at 4,000 to 5,999 orders.
PremiumCustom
Roles, translations, syndication across domains and to retailers, AI analytics and a dedicated success manager. Sold through sales.
EnterpriseCustom
Custom API setup, syndication across brands and markets, security and compliance support and priority professional services. Sold through sales.
Ways to pay less
Vitals
- Other savings
Free on development stores
Development, partner test and Shopify trial stores get every Vitals app free.
Yotpo
- Annual discount
Save 20% to 25% with yearly billing
Yotpo's Shopify App Store listing shows Starter at $144 a year against $15 a month (save 20%) and Pro at $1,068 a year against $119 a month (save 25%).
Common questions
Which is cheaper, Vitals or Yotpo?
As of Nov 13, 2026, Yotpo is cheaper to start with: $15 a month, against $29.99 a month for Vitals. Vitals starts at $29.99 per month for up to 200 orders, and Yotpo starts at $15 per month for up to 99 orders, billed monthly.
Which has a free plan, Vitals or Yotpo?
As of Nov 13, 2026, only Yotpo has a free plan. Vitals does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.