Loox vs Vitals (2026): which should you pick?
As of Nov 13, 2026, Loox and Vitals share a 2.2 GPA, and only Loox has a free plan.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Loox grades higher on the free plan. Vitals grades higher on features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Loox
Photo and video product reviews with referrals for Shopify stores
Vitals
One Shopify app bundling reviews, upsells, email, popups and more
Which one is for you
Pick Loox if
- Fits if your products sell on looks, like clothes, jewelry or beauty
- Works for stores that want referral offers run from the review app, on Convert at $49.99
Look elsewhere if
- Pricey if your order count swings, as each extra 300 orders adds $50
- Skip it if you're not on Shopify, as it installs from the Shopify App Store only
- Tight if you start free, as Beginner stops at 500 orders in total, not per month
- Watch out: video reviews, AI features and referrals all need Convert
- Not for you if you'd rather pay yearly, as billing runs every 30 days
Pick Vitals if
- Fits if you run a Shopify store and want reviews plus other store tools in one bill
- Works for stores that'd rather replace several apps with one
Look elsewhere if
- Skip it if you're not on Shopify, because it runs only there
- Pricey if your orders grow: the plan follows orders in the last 30 days, up to $299 a month
- Watch out: Back in Stock texts start on Growth at $79
- Not for you if you want only a reviews tool, since reviews are one part of a bundle
How we grade them
| 2.2GPALooxFair | 2.2GPAVitalsFair | |
|---|---|---|
| Value for money | CA 300-order shop fits Convert exactly, at $49.99 a month, billed every 30 days with no yearly plan. Set against its listed rivals at that size, that's the middle. It grows quickly, though: $50 more for each further 300 orders, so a busy month costs more. | CStarter is $29.99 a month for up to 200 orders, near the category's $29 middle. Growth is $79, Pro $179 and Enterprise $299. |
| Free plan and trial | CBeginner is free up to 500 orders, with requests, photo-review discounts, the main widgets and Google review snippets. But that's 500 orders in total, not a month, so a 300-order shop is through it in under two months. Convert has a 14-day trial. | DA 7-day free trial on every plan, and the listing doesn't say if a card is needed. No free plan. |
| Features | CThe visual side is covered: photo and video reviews, 17+ widgets, AI sorting, summaries, translations and replies, referrals, AliExpress imports, and Google Shopping, Meta and TikTok sync. The gaps: it's a Shopify app only, and Q&A isn't on record. | BReviews and request emails, upsells, popups, email marketing, recordings and a Vitals MCP. It covers the reviews job inside a bigger package. |
| Ease of use | CNo store rating on record. It installs from the Shopify App Store and imports reviews from other apps, but you still pick widgets, set the discount for photos and watch your order count, since that sets the bill. | CNo rating on record, and with 40+ tools there's more to switch on and sort out. |
| Platforms and integrations | BWeb, inside Shopify, with Klaviyo, Omnisend, LoyaltyLion, AfterShip and Weglot, the Shop app on every plan, Google Shopping, Meta Shops and TikTok on Convert, and an API. No phone or desktop app is listed. | BShopify only, with Klaviyo, Mailchimp, Omnisend, Judge.me, Loox and Yotpo connections. |
| Best for | photo and video reviews on Shopify | Shopify stores that want reviews inside a 40-app bundle |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Loox and Vitals. How we grade
Price against what you get
Loox starts at $49.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. Vitals starts at $29.99 a month and scores 2.7.
Vitals scores higher and starts $20 a month lower. Of the other customer review tools on the chart, 15 score higher than Loox for less, and none scores higher than Vitals for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Vitals also covers email campaigns, sMS marketing, session replay and popups.
At a glance
| Loox | Vitals | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $49.99 per month for 300 orders, plus $50 per extra 300 orders | $29.99 per month for up to 200 orders |
| Free plan | Beginner: up to 500 orders, review request emails and reminders, discounts for photo reviews, 17+ widgets, Google rich snippets and Shop app syndication. | None |
| Free trial | 14-day free trial of Convert and Unlimited | 7-day free trial on every plan |
| Web | ||
| Made by | Loox | Appsolve SRL |
| Price read from | apps.shopify.com | vitals.app |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Loox
- Loox is a Shopify app and is installed from the Shopify App Store.
- The free plan is capped at 500 orders in total, and video reviews, AI features and referrals need Convert.
- Convert includes 300 orders a month and adds $50 for each further 300, so the bill rises with sales.
- Billing runs through Shopify every 30 days; the pricing page says there is no annual commitment.
Vitals
- Runs only on Shopify.
- The plan is chosen by orders in the last 30 days, so the bill rises as the store grows.
- Back in Stock texts (SMS) start on the Growth plan.
- Reviews are one part of a larger bundle, not a standalone reviews product.
Key features
Loox
- Photo reviews with discounts
- Review request emails and reminders on every plan, with an optional discount code for customers who add a photo; Convert adds video reviews.
- Widgets for the store
- 17+ widgets including carousels, a popup, a sidebar, star ratings and a trust badge, with Google rich snippets on the free plan.
- AI sorting and replies
- Convert adds smart visual sorting, review highlights, AI summaries and review stories, automatic translation of reviews and AI-written public replies.
- Referrals
- Paid plans add referral offers on the site, after purchase and after a review, with fraud protection.
- Syndication
- Sends reviews to the Shop app on every plan; Convert adds Google Shopping, Meta Shops and TikTok.
- Imports and AliExpress reviews
- Imports reviews from other apps or a spreadsheet, and can pull scanned reviews and photos from AliExpress listings.
Vitals
- Reviews and review requests
- Collect product reviews and send review request emails; it can also import reviews from Judge.me, Loox, Yotpo, Stamped, Growave, Ryviu, AliExpress, Amazon and CSV files.
- Upsells and bundles
- Offer upsells and product bundles from the same subscription, with no limit on widgets.
- Email marketing and popups
- Capture sign-ups with popups and sync them to Klaviyo, Mailchimp or Omnisend.
- Visitor recordings and heatmaps
- Included on every plan alongside push notifications and an order tracker.
- Vitals MCP
- Run the app from Claude, ChatGPT or Shopify Sidekick through its MCP connection.
Plans
Loox
Beginner$0
Up to 500 orders, with review requests, photo-review discounts, the main widgets, rich snippets and 24/7 chat and email support.
Convert$49.99
per month for 300 orders, plus $50 per extra 300 orders
Adds video reviews, AI sorting, summaries, translations and replies, referrals, Google, Meta and TikTok syndication, and the API.
Unlimited$299.99
per month
Every feature with unlimited review requests and referrals, plus priority support.
Vitals
Starter$29.99
per month for up to 200 orders in 30 days
All 40+ apps, reviews and review request emails, 24/7 live chat support and a free store review call.
Growth$79
per month for 201 to 1,000 orders in 30 days
Everything in Starter plus Back in Stock texts, priority support and a store audit and setup call.
Pro$179
per month for 1,001 to 5,000 orders in 30 days
Adds app migration and full setup, a dedicated account manager and a monthly performance report.
Enterprise$299
per month for 5,001+ orders in 30 days
Everything in Pro plus custom changes done for you.
Ways to pay less
Loox
No public discounts listed.
Vitals
- Other savings
Free on development stores
Development, partner test and Shopify trial stores get every Vitals app free.
Common questions
Which is cheaper, Loox or Vitals?
As of Nov 13, 2026, Vitals is cheaper to start with: $29.99 a month, against $49.99 a month for Loox. Loox starts at $49.99 per month for 300 orders, plus $50 per extra 300 orders, and Vitals starts at $29.99 per month for up to 200 orders.
Which has a free plan, Loox or Vitals?
As of Nov 13, 2026, only Loox has a free plan. Vitals does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.