Wassenger vs Wati (2026): which should you pick?
As of Nov 13, 2026, we pick Wati: it is third in our ranking of SMS and chat marketing tools, and it grades higher too, 2.4 against 2.2.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Wati grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Wassenger
WhatsApp team inbox, campaigns and API on the official Business API
Wati
WhatsApp Business API inbox with broadcasts, chatbots and ad flows
Which one is for you
Pick Wassenger if
- Fits if a few people share one WhatsApp Business number
- Works for teams that want an API and automation tools around WhatsApp
Look elsewhere if
- Tight if you run several numbers, because each plan covers one
- Skip it if you send big campaigns: 500 recipients on Professional, 2,000 at most
- Pricey if you need more than 3 agents, which means Business at $58.25 or Enterprise
- Watch out: Meta's conversation fees are billed separately, and the pricing page's title tag quotes euros while its body shows dollars
Pick Wati if
- Fits if you sell online and send order updates and cart reminders over WhatsApp
- Works for a small team sharing one WhatsApp number
Look elsewhere if
- Tight if your team grows, as Growth stops at 3 users and extra seats on Pro cost $39 a month
- Pricey if you lean on bots, as each extra 1,000 automation triggers costs $40, and past the allowance replies go by hand
- Skip it if you might want your money back, as payments aren't refunded after you cancel
- Tight if you want to test it properly, as the trial is 7 days and needs the WhatsApp API hooked up first
- Watch out: Meta's per-message charges come on top, with US rates only in Wati's rate card and wallet
How we grade them
| 2.2GPAWassengerFair | 2.4GPAWatiFair | |
|---|---|---|
| Value for money | C$33.25 a month on yearly billing ($39.90 monthly) for 3 agents on one number. That is the middle of the category, and the 6-agent Business plan is $58.25. | CGrowth is $59 a month billed yearly ($69 monthly) for 3 users and 15,000 broadcasts a month, plenty for 1,000 customers. Against its WhatsApp rivals, the fairer test here, that's mid-pack. Meta's per-message charges come on top, and the US rates sit in Wati's rate card, not on the listing. |
| Free plan and trial | C7 days free with no card needed. There is no free plan. | CNo free plan, only a 7-day free trial. That's short for something you have to hook up to the WhatsApp Business API before it does anything. |
| Features | CInbox, campaigns, AI assistant, API and a small CRM. The gaps are in the listing: one WhatsApp number per plan, campaigns capped at 500, 1,000 or 2,000 recipients, and extra agents only on Enterprise. | BThe whole WhatsApp marketing job: broadcasts, no-code chatbots, click-to-WhatsApp ads, Shopify catalog and cart messages, AI copilot credits and a team inbox that takes Instagram, Messenger and TikTok too. The Shopify tools need a $4.99 a month add-on. |
| Ease of use | CNo store rating on record. You link a verified WhatsApp Business number before anything works. | CNo App Store rating on record. There's a WhatsApp Business API number to set up, templates to write, chatbots to build and an automation trigger allowance to keep an eye on. |
| Platforms and integrations | BWeb, iPhone and Android, with an API, an MCP server, Zapier, Make and n8n. No desktop app is listed. | BWeb, iPhone and Android, with Shopify, HubSpot, Salesforce, Zoho CRM, WooCommerce, Klaviyo, Zapier and Make. No desktop app, which an A needs. |
| Best for | a team WhatsApp inbox with an API | shops selling and answering customers on WhatsApp |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Wassenger and Wati. How we grade
Price against what you get
Wassenger starts at $33.25 a month and scores 2.3 out of 4 on features, ease of use and platforms. Wati starts at $59 a month and scores 2.7.
Wati scores higher, and starts $25.75 a month higher: the question is whether the extra is worth that to you. Of the other SMS and chat marketing tools on the chart, 4 score higher than Wassenger for less, and none scores higher than Wati for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Wassenger also covers workflow automation.
At a glance
| Wassenger | Wati | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $33.25 per month, billed annually ($39.90 billed monthly) | $59 per month for up to 3 users, billed annually ($69 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial, no credit card required | 7-day free trial |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Saasland Ltd | Clare.ai Limited |
| Price read from | wassenger.com | wati.io |
| Checked | Nov 13, 2026 | Nov 9, 2026 |
Worth knowing
Wassenger
- Each plan covers one WhatsApp Business number, and Meta's conversation fees are billed separately at cost, with no markup.
- Only Enterprise can add agents beyond the included ones ($14 a month each, up to 100 per number); smaller plans must upgrade for more seats.
- Campaign sizes are capped: 500, 1,000 or 2,000 recipients per campaign depending on the plan.
- The pricing page's title tag and description quote euro prices (from €39.90) while the page body and its structured data show US dollars.
Wati
- WhatsApp messages are charged per message on top of the plan, by recipient country and template type; Wati's US rates are in its rate card and account wallet.
- Extra users cost $39 a month on Pro and $89 on Business; Growth is capped at 3 users.
- Extra automation triggers cost $40 per 1,000 and extra AI Co-pilot credits $30 per 1,000; past the trigger allowance, replies must be sent by hand.
- The pricing FAQ says payments for a subscription or credits are not refunded after you cancel.
Key features
Wassenger
- Shared team inbox
- One WhatsApp number for the whole team, with chat assignment, quick replies, labels and internal notes, plus iOS and Android apps.
- Campaigns
- Broadcast approved templates to contacts; monthly campaign counts, recipients per campaign and daily limits rise by plan.
- AI assistant and copilot
- An AI assistant that replies automatically and a copilot that predicts replies are included on every plan.
- Flows and auto-assignment
- Business and above add no-code automation flows, departments and automatic routing of new chats to an owner.
- REST API and MCP server
- An open API, webhooks and an MCP server let developers and AI tools such as Claude and ChatGPT work with the inbox.
- Built-in CRM and WhatsApp calls
- Contacts with custom fields, sales funnels on one board, and voice calls from the shared inbox.
Wati
- Team inbox for several channels
- WhatsApp messages and WhatsApp Business calls sit beside Instagram, Messenger, TikTok and website widget chats, with assignment, tags, follow-ups and reports.
- Broadcast campaigns
- Template messages to segments of contacts: 15,000 a month on Growth and unlimited from Pro, with click tracking and engagement reports on Pro.
- No-code chatbots
- Flows that answer questions, collect details and send reminders. Each run counts as an automation trigger, with a monthly allowance per plan.
- Click-to-WhatsApp ads
- Ads on Meta that open a WhatsApp chat, with lead capture on every plan and source tags and conversion tracking on Pro and Business.
- Shopify tools
- WhatsApp catalog, abandoned-cart and order-update templates, and campaigns built on buyer data, through a $4.99 a month Shopify add-on.
- AI copilot and agents
- Every plan gets monthly AI Co-pilot credits (250 to 1,500). Astra AI agents for web, WhatsApp and voice are a separately priced add-on from Pro.
Plans
Wassenger
Professional$33.25
per month, 3 agents, billed annually ($39.90 billed monthly)
Shared inbox, AI assistant and copilot, 10 campaigns a month of up to 500 recipients, open API, no-code connectors and email support.
Business$58.25
per month, 6 agents, billed annually ($69.90 billed monthly)
Adds 20 campaigns a month of up to 1,000 recipients, delivery and read tracking, auto-assignment, no-code Flows, departments and priority support.
Enterprise$83.25
per month, 9 agents, billed annually ($99.90 billed monthly)
Adds 100 campaigns a month of up to 2,000 recipients, fine-grained permissions, hidden phone numbers, an SLA and extra agents at $14 a month each.
Wati
Growth$59
per month for up to 3 users, billed annually ($69 billed monthly)
1 channel, 3 users with no extra seats, 15,000 broadcasts a month, 1,000 automation triggers, 2 commerce or CRM integrations and email support.
Pro$119
per month for up to 5 users, billed annually ($149 billed monthly)
Unlimited broadcasts, advanced chatbots, teams and auto-routing, 2,000 automation triggers, 5 integrations including HubSpot, and 24x7 chat support.
Business$279
per month for up to 5 users, billed annually ($349 billed monthly)
Multiple WhatsApp numbers, number masking, IP whitelisting, 5,000 automation triggers, Salesforce and other integrations, and a success manager.
Ways to pay less
Wassenger
- Annual discount
Two months free on annual plans
The pricing page's annual toggle is labeled 2 months free; Professional is $33.25 a month annually against $39.90 monthly.
Wati
- Annual discount
Save up to 25% with yearly billing
Wati's pricing page says annual plans save up to about 25% and include free dedicated onboarding. Growth is $59 a month billed yearly against $69 monthly; Pro $119 against $149.
Common questions
Which is cheaper, Wassenger or Wati?
As of Nov 13, 2026, Wassenger is cheaper to start with: $33.25 a month, against $59 a month for Wati. Wassenger starts at $33.25 per month, billed annually ($39.90 billed monthly), and Wati starts at $59 per month for up to 3 users, billed annually ($69 billed monthly).
Which has a free plan, Wassenger or Wati?
As of Nov 13, 2026, neither Wassenger nor Wati has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.