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Optimizely alternatives · Analytics

Free alternatives to Optimizely

Optimizely has no free plan. 50 of the 100 other website and product analytics tools in this directory are free or have a free plan.

Optimizely's current pricing could not be confirmed from its own site. 10 of them have no paid plan at all; the rest pair a free plan with paid ones.

50 tools · Listings checked up to Nov 13, 2026 · Where the facts come from

The 12 closest to Optimizely

  1. PostHog

    Open-source product analytics with replays, flags and surveys

    What is free: Monthly allowance that resets: 1M analytics events, 5,000 recordings, 1M flag requests, 1,500 survey responses, 100K exceptions. Unlimited members, 1 project, 1-year retention.

    • PostHog has a free plan. Optimizely does not.
    • PostHog is open source and self-hostable, according to its own site.
    • PostHog also covers surveys, web analytics and session replay.
    • Optimizely also covers AI agents and reports.
    PostHog vs OptimizelyPostHog pricing and details

  2. Amplitude

    Product analytics with session replay, experiments and in-app guides

    What is free: Free plan with no time limit: 2M events a month, unlimited seats, 10,000 session replays a month, 1 live experiment, 1 guide or survey, 10 saved charts and 1 year of data.

    • Amplitude has a free plan. Optimizely does not.
    • Amplitude also covers surveys, web analytics and session replay.
    • Optimizely also covers AI agents and reports.
    Amplitude vs OptimizelyAmplitude pricing and details

  3. GrowthBook

    Open-source feature flags and A/B testing on your own warehouse

    What is free: Starter plan: up to 3 users, 1 project, unlimited feature flags, experiments and traffic, bring your own warehouse or use the managed one.

    • GrowthBook has a free plan. Optimizely does not.
    • GrowthBook is open source and self-hostable, according to its own site.
    • GrowthBook also covers dashboards.
    • Optimizely also covers AI agents and reports.
    GrowthBook vs OptimizelyGrowthBook pricing and details

  4. Statsig

    Feature flags, experiments and product analytics in one platform

    What is free: Developer plan: 2M events a month, unlimited flag and config checks, 50,000 session replays a month, 1-year analytics retention and unlimited seats.

    • Statsig has a free plan. Optimizely does not.
    • Statsig also covers dashboards, web analytics and session replay.
    • Optimizely also covers AI agents and reports.
    Statsig vs OptimizelyStatsig pricing and details

  5. Kissmetrics

    Person-based web and product analytics tied to revenue

    What is free: 100,000 events a month and 3 seats, with funnels, activity reports, chat, dashboards, live view and API access.

    • Kissmetrics has a free plan. Optimizely does not.
    • Kissmetrics also covers dashboards and web analytics.
    • Optimizely also covers AI agents.
    Kissmetrics pricing and details

  6. Zenovay

    Cookieless web analytics that traces revenue back to its source

    What is free: 10,000 events per month, 1 website, 2 team members, real-time analytics, 14 days of revenue attribution and 1 desktop heatmap.

    • Zenovay has a free plan. Optimizely does not.
    • Zenovay also covers web analytics and session replay.
    • Optimizely also covers AI agents.
    Zenovay pricing and details

  7. Mixpanel

    Event-based product analytics with replays, flags and experiments

    What is free: Free forever, no card: unlimited seats, 1M events a month, 10,000 session replays, 1,000 experiment users, 10 feature flags, funnels and retention, 5 saved reports per seat.

    • Mixpanel has a free plan. Optimizely does not.
    • Mixpanel also covers web analytics and session replay.
    • Optimizely also covers AI agents and reports.
    Mixpanel pricing and details

  8. Google Analytics

    Google's free website and app analytics, with a paid 360 tier

    What is free: The standard Google Analytics is free for sites and apps of any size, with reports, explorations, attribution and BigQuery export. User- and event-level data is kept for at most 14 months.

    • Google Analytics has a free plan. Optimizely does not.
    • Only Google Analytics lists iOS and Android apps.
    • Google Analytics also covers web analytics.
    • Optimizely also covers AI agents and a/B testing.
    Google Analytics pricing and details

  9. Simple Analytics

    Cookieless web analytics hosted in the EU

    What is free: 1 user, 5 websites and unlimited pageviews under a fair-use policy, with 1 month of history and a badge required.

    • Simple Analytics has a free plan. Optimizely does not.
    • Simple Analytics also covers web analytics.
    • Optimizely also covers AI agents and a/B testing.
    Simple Analytics pricing and details

  10. Countly

    Self-hosted product analytics for web, mobile and desktop apps

    What is free: Countly Lite: the open-source core, self-hosted on your own server, with community support only and no SLA.

    • Countly has a free plan. Optimizely does not.
    • Countly is open source and self-hostable, according to its own site.
    • Countly also covers surveys and web analytics.
    • Optimizely also covers AI agents and reports.
    Countly pricing and details

  11. Crazy Egg

    Heatmaps, session recordings and A/B testing for websites

    What is free: A Free plan with no credit card: web analytics, instant heatmaps, conversion analytics and website surveys. The pages state no usage limits for it.

    • Crazy Egg has a free plan. Optimizely does not.
    • Crazy Egg also covers surveys, web analytics, session replay and popups.
    • Optimizely also covers AI agents and reports.
    Crazy Egg pricing and details

  12. Dreamdata

    B2B attribution and go-to-market analytics

    What is free: B2B web analytics, company identification, engagement scoring and an audience builder, with 5 seats, 2 months of user history and 3 stage models.

    • Dreamdata has a free plan. Optimizely does not.
    • Dreamdata also covers dashboards and web analytics.
    • Optimizely also covers AI agents and a/B testing.
    Dreamdata pricing and details

38 more that are free or have a free plan

All 50 in one table

Common questions

Is there a free alternative to Optimizely?

Yes. PostHog, Amplitude, GrowthBook, Statsig, Kissmetrics, Zenovay, Mixpanel, Google Analytics and 42 more are free or have a free plan.

Does Optimizely have a free plan?

Optimizely has no free plan. Optimizely's current pricing could not be confirmed from its own site.

When was this checked?

Each listing shows its own date. On this page they run from Oct 18, 2026 to Nov 13, 2026. Vendors change prices and plans without notice, so confirm on their site before you buy.

This page is built from the listings. A tool is here because its listing says so, and the order is how close each is to Optimizely: the alternatives its listing names first, then the tools that share the most features with it.