Alternatives · Website Builders
Unbounce alternatives
Unbounce compared with 8 alternatives: Instapage, Leadpages, Landingi, Swipe Pages, ClickFunnels and 3 more.
Unbounce is a paid product with a free trial, starting at $22 per month for up to 500 visitors, billed annually ($29 billed monthly). 2 of the 8 alternatives are free or have a free plan. 5 more offer a free trial.
8 tools · Listings checked up to Oct 17, 2026 · Where the facts come from
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| UnbounceThis tool | Free trial · from $22/mo | Trial only | Web |
| Instapage | Free trial · from $79/mo | Trial only | Web |
| Leadpages | Free trial · from $29/mo | Trial only | Web |
| Landingi | Free trial · from $24/mo | Trial only | Web |
| Swipe Pages | Free trial · from $29/mo | Trial only | Web |
| ClickFunnels | Free trial · from $81/mo | Trial only | Web |
| GemPages | Free plan · from $29/mo | Yes | Web |
| OptinMonster | From $210/yr | No | Web |
| PageFly | Free plan · from $24/mo | Yes | Web |
Price against what you get
Unbounce starts at $22 a month and scores 2.7 out of 4 on features, ease of use and platforms. None of the 8 alternatives on this chart both scores higher and starts lower.
OptinMonster starts lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Unbounce
- Free trial · from $79/mo
Instapage
Landing page platform for paid ads with A/B tests and AI copy
- Instapage starts at $79 per month for 15,000 visitors, billed annually ($99 billed monthly). Unbounce starts at $22 per month for up to 500 visitors, billed annually ($29 billed monthly).
Suits: Marketing teams building landing pages for Google and Facebook ad campaigns
- Free trial · from $29/mo
Leadpages
Landing page builder with AI page creation and A/B testing
- Leadpages starts at $29 per month, billed monthly. Unbounce starts at $22 per month for up to 500 visitors, billed annually ($29 billed monthly).
- Unbounce also covers templates.
Suits: Marketers running paid campaigns who need landing pages with no traffic cap
- Free trial · from $24/mo
Landingi
Landing page platform with an AI page generator and A/B testing
- Landingi starts at $24 per month for up to 2,000 visits, billed annually. Unbounce starts at $22 per month for up to 500 visitors, billed annually ($29 billed monthly).
Suits: Marketers launching campaign pages without a developer
- Free trial · from $29/mo
Swipe Pages
AI landing page builder for paid-ad campaigns, with fast AMP pages
- Swipe Pages starts at $29 per month for up to 20,000 visitors, billed annually ($39 billed monthly). Unbounce starts at $22 per month for up to 500 visitors, billed annually ($29 billed monthly).
Suits: Marketers sending paid Google or Meta ad traffic to dedicated pages
- Free trial · from $81/mo
ClickFunnels
Sales funnel builder bundled with email, courses, a store and CRM
- ClickFunnels starts at $81 per month, billed annually ($97 billed monthly). Unbounce starts at $22 per month for up to 500 visitors, billed annually ($29 billed monthly).
- ClickFunnels also covers marketing automation and email campaigns.
- Unbounce also covers forms.
Suits: Coaches and creators selling courses, memberships or digital products
- Free plan · from $29/mo
GemPages
Shopify page and sales funnel builder with post-purchase upsells
- GemPages starts at $29 per month, billed monthly. Unbounce starts at $22 per month for up to 500 visitors, billed annually ($29 billed monthly).
- GemPages has a free plan. Unbounce does not, though it has a free trial.
- Unbounce also covers forms.
Suits: Shopify merchants building custom product, collection and landing pages
- From $210/yr
OptinMonster
Pop-ups, floating bars and opt-in forms added to an existing site
- OptinMonster starts at $210 per year at renewal, after a first year for $108 (Basic). Unbounce starts at $22 per month for up to 500 visitors, billed annually ($29 billed monthly).
Suits: Growing an email list from a blog or store you already run
- Free plan · from $24/mo
PageFly
Shopify app for building store pages with AI and a visual editor
- PageFly starts at $24 per month for up to 5 published pages or sections, billed monthly. Unbounce starts at $22 per month for up to 500 visitors, billed annually ($29 billed monthly).
- PageFly has a free plan. Unbounce does not, though it has a free trial.
- Unbounce also covers forms.
Suits: Shopify merchants who want custom product and landing pages without code
Limits worth knowing in Unbounce
- Starter allows only 5 pages and 500 visitors a month; pop-ups, sticky bars and multi-step forms start at Build.
- A/B testing starts at Experiment ($112 a month billed annually), and Smart Traffic needs Optimize.
- Passing the visitor limit brings a one-time overage fee; the pricing page does not give the rate.
- The trial is limited to a single user and no custom domain, with some traffic restrictions.
Common questions
What are the alternatives to Unbounce?
The alternatives to Unbounce in this directory are Instapage, Leadpages, Landingi, Swipe Pages, ClickFunnels, GemPages, OptinMonster and PageFly. Each one has a side-by-side comparison with Unbounce.
Is there a free alternative to Unbounce?
Yes. GemPages and PageFly have a free plan alongside paid ones.
When were these prices checked?
Every listing on this page was checked on Oct 17, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.