Lead & Email Finders

Contents

1. 01WelcomeWhat these tools do, how many we grade and what to know before choosing
2. 02Our top threeThe three we'd look at first, and who each one suits
3. 03What they costWhat paid plans start at, the best buy at each budget and the free plans
4. 04The gradesThe highest graded, and how the whole category does on each subject
5. 05Keep or make?Which are worth paying for, and which you could make yourself
6. 06Every toolAll of them, best graded first, with what each costs
7. 07Quick answersThe questions people ask when choosing, each answered in a line or two
8. 08About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from each tool’s own pages, their app-store listings and our grades. Every fact in it is on the Lead & Email Finders page too, where it is kept up to date. Checked Oct 17, 2026.

Look up someone's work email or phone number, or build a list of people at the companies you sell to.

Before you choose, here are 7 things to know about lead and email finders, worked out from every one we grade.

1. 1

   We grade 20 lead and email finders

   13 of them are free or have a free plan, and 6 more let you try before paying. Everything in this guide comes from their own pages and our grades.

2. 2

   Paid plans start at $39 a month in the middle

   From $26.89 (Dropcontact) to $167 (Clay), going by what each one's paid plans start at.

3. 3

   Best value: ContactOut and Dropcontact

   Nothing on our chart scores higher than these without costing more.

4. 4

   0 of 20 have iPhone and Android apps

   20 run in a web browser and 0 have a Windows app. Check the one you need before you fall for anything.

5. 5

   The middle GPA is 2.6

   0 score 3.0 or higher. The highest is Clay, at 2.8.

6. 6

   Best free option: Clay

   Clay has the highest GPA of the free ones, 2.8. Data enrichment tables that query 150+ data providers in one place.

7. 7

   13 worth keeping, 3 you could make

   By our keep-or-make rules, 13 do something you couldn't reasonably build yourself, 3 are simple enough to make with an AI app builder, and 4 are a close call.

Part 02 · Top three

Our top three

The three we'd look at first, and who each one suits

The three lead and email finders we'd look at first. First place suits the most people; second and third are the best picks for the people it leaves out. Each has an Insider's Guide of its own.

1. 1st

   

   2.8GPA

   Hunter

   Free plan · from $34/mo

   For: Most people looking for work email addresses

   Hunter finds the addresses people use at work, for one named person or for everyone it has at a company domain, and checks whether each will accept mail. The free plan gives 50 credits a month, and Starter is $34 a month for 2,000 credits, billed annually ($49 monthly), shared by unlimited team members. It runs on the web with Chrome and Firefox extensions and a Google Sheets add-on, and it can send cold email sequences too. Know the limits: it finds email addresses only, with no phone lookups, and credits do not roll over on monthly billing.

   The Hunter Insider’s Guide

2. 2nd

   

   2.8GPA

   Snov.io

   Free plan · from $29.25/mo

   For: Small teams that want phone numbers and outreach on one cheap bill

   Snov.io finds and verifies work emails, searches a prospect database, pulls verified phone numbers with enrichment tokens and sends email campaigns with mailbox warm-up, all with unlimited seats. Starter is $29.25 a month for 1,000 credits and 75 enrichment tokens, billed annually ($39 monthly), and the free plan renews 50 credits every 30 days. It is second because it gives fewer lookups and has more to learn: Starter gives half Hunter's credits, use is split across credits, recipients and tokens, LinkedIn automation costs $59 a month more per LinkedIn account, and its billing FAQ rules out refunds.

   The Snov.io Insider’s Guide

3. 3rd

   

   2.4GPA

   Apollo.io

   Free plan · from $49/mo

   For: Sales reps who need phone numbers from a large database

   Apollo.io searches about 240 million contacts and 30 million companies, reveals a work email for 1 credit and a phone number for 8, and runs email sequences and a US dialer from the same account, with a Chrome extension for LinkedIn and Gmail. The free plan gives 900 credits per seat a year, granted monthly, and Basic is $49 per seat a month, billed annually, with 30,000 credits a seat a year. It is third because a team costs more: every seat is paid for and all must be on the same plan, unused credits expire each billing cycle, and the web app takes longer to learn.

   The Apollo.io Insider’s Guide

Going by our grades, ContactOut and Dropcontact give the most for the money among lead and email finders: no tool on this chart scores higher without costing more.

Paid plans start at a middle price of $39 a month across the 15 that charge, from $26.89 (Dropcontact) to $167 (Clay).

1 of the 15 score above the category's average while starting at or below its middle price. 5 cost more than the middle price and score below the average.

Every tool gets five grades, A to F, each with its reason, and a GPA that averages them. Here are the 12 highest graded lead and email finders, then how the whole category does on each subject.

Tool	Value	Free	Features	Ease	Platforms	GPA
Clay	B	C	A	C	B	2.8
GetProspect	A	C	C	B	B	2.8
Hunter	A	C	C	B	B	2.8
Skrapp	A	C	C	B	B	2.8
Snov.io	A	C	B	C	B	2.8
Voila Norbert	A	C	C	B	B	2.8
ZoomInfo	C	C	A	B	B	2.8
Anymail Finder	A	D	C	B	B	2.6
ContactOut	C	C	B	B	B	2.6
Dropcontact	B	C	C	B	B	2.6
PhantomBuster	A	C	C	C	B	2.6
Apollo.io	C	C	B	C	B	2.4

Some software does something you couldn’t reasonably build yourself. Some is simple enough that an AI app builder could make the core of it in an afternoon. Here’s where lead and email finders land, by the same rules for every tool.

• 13

  Keep it

  It does something you could not reasonably make for yourself, or it costs nothing.

• 4

  Your call

  You could make the core of it, and you would give something up.

• 3

  You could make this

  What it does is the kind of thing an AI app builder makes well, and it charges every month.

Every lead and email finder we grade, with its GPA and what it costs. Each one has a page of its own on toolgpa.com, with its Insider’s Guide.

1. 1ClayFree plan · from $167/mo2.8
2. 2GetProspectFree plan · from $49/mo2.8
3. 3HunterFree plan · from $34/mo2.8
4. 4SkrappFree plan · from $29/mo2.8
5. 5Snov.ioFree plan · from $29.25/mo2.8
6. 6Voila NorbertFree trial · from $39/mo2.8
7. 7ZoomInfoFree plan2.8
8. 8Anymail FinderFree trial · from $29/mo2.6
9. 9ContactOutFree plan · from $39/mo2.6
10. 10DropcontactFree trial · from €24/mo2.6
11. 11PhantomBusterFree plan · from $56/mo2.6
12. 12Apollo.ioFree plan · from $49/mo2.4
13. 13KasprFree plan · from $49/mo2.4
14. 14LushaFree plan · from $37.45/mo2.4
15. 15ProspeoFree plan · from $37/mo2.4
16. 16RocketReachFree plan2.4
17. 17Seamless.AIFree trial2.4
18. 18FindymailFree trial2.2
19. 19UpLeadFree trial · from $74/mo2.2
20. 20CognismPaid2.0

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

• 1,880

  tools graded

• 47

  categories

• 426

  price changes on record

• 579

  apps priced in 12 countries