CallRail vs Mediahawk (2026): which should you pick?

Pick CallRail if

• Fits if you're a local business that gets most of its leads by phone
• Works for agencies reporting which Google Ads keyword made someone call

Look elsewhere if

• Skip it if you're outside the US, Canada, the UK and Australia
• Tight if your calls run long, as every minute past 250 is 6¢, extra numbers $3 and texts 3¢
• Watch out: the 12-month base fee is due up front, and monthly-billed rates aren't shown
• Pricey if you want form tracking, which starts on Lead Tracking Complete at $95 a month
• Pricey if you lean on the API past 1,500 calls a month, at $80 or $200 a month extra

Pick Mediahawk if

• Fits if you are a UK business that gets many leads by phone
• Works for agencies that want calls matched to ad clicks

Look elsewhere if

• Pricey if you need Sales Matching or an account manager, as those start at £269 a month
• Tight if you need more numbers: an extra pool is £75 a month
• Skip it if you want API or webhooks, since those are Enterprise only
• Watch out: prices are in pounds, and speech analytics and call redaction cost £0.04 a minute

CallRail

• Every plan covers 5 local numbers and 250 minutes; extra local numbers are $3 each, minutes 6¢, toll-free numbers $5, toll-free minutes 8¢ and texts 3¢.
• Prices shown by default are for yearly billing, with the 12-month base fee due up front and usage billed monthly; monthly-billed rates are not displayed.
• Available in the US, Canada, the UK and Australia only.
• API access is free up to 1,500 calls a month, then $80 or $200 a month by usage tier.

Mediahawk

• Priced in pounds sterling, not dollars.
• Each plan includes either 1 dynamic pool or 10 static numbers; an extra pool is £75 a month and 5 more static numbers are £37.50 a month.
• Speech analytics is £0.04 per minute on Professional, and call redaction is £0.04 per minute.
• Enterprise has no published price, and some integrations (CRM, Adobe Analytics) are priced on request.

CallRail

Call and text tracking

Dynamic tracking numbers show which ad, keyword, page or campaign led to each call or text, with recording and call routing.

Form tracking

The Complete plans attribute form submissions to their source alongside calls, and include a custom form builder.

Conversation Intelligence

Calls are transcribed; the Lead Conversion plans add AI call summaries, sentiment, keyword spotting and automatic conversion tagging.

Ad and analytics integrations

Connects with Google Ads, Microsoft Ads, Meta Ads Manager and Google Analytics 4, plus CRMs such as HubSpot and Salesforce and field-service tools like ServiceTitan.

Voice Assist

An AI voice assistant answers missed calls around the clock and qualifies leads. It is an add-on from $95 a month.

Mobile apps

iPhone, iPad and Android apps for calling and texting leads from a tracking number, tagging and valuing leads, and checking a metrics dashboard.

Mediahawk

Call tracking

Tracks which marketing source made the phone ring using dynamic number pools or static numbers, with call tracking and analytics reports on every plan.

Conversion tracking

Records calls, forms, chat and other conversions alongside the visit that led to them.

User Journey and Sales Matching

User Journey shows the touchpoints behind a conversion; Sales Matching, on Professional and above, connects outcomes to revenue.

Speech analytics

Analyzes call conversations; the pricing page lists it at £0.04 per minute on Professional.

Integrations

Connects to Google Analytics, Google Ads, Meta, Microsoft Advertising, HubSpot, Salesforce and more, with some CRM links quoted on request.

CallRail

• Lead Tracking$50

  per month for 5 numbers and 250 minutes, billed yearly

  Call and text tracking with attribution, recording, routing, transcription and automation rules; 25 texts a month. Usage past the limits is extra.

• Lead Tracking Complete$95

  per month for 5 numbers and 250 minutes, billed yearly

  Adds form tracking and attribution, a form builder, 1,000 form submissions a month and multi-touch cost-per-lead reports.

• Lead Conversion$150

  per month for 5 numbers and 250 minutes, billed yearly

  Lead Tracking plus Premium Conversation Intelligence: call summaries, sentiment, keyword analysis, auto-tagging and 10,000 analysis minutes.

• Lead Conversion Complete$195

  per month for 5 numbers and 250 minutes, billed yearly

  Call, text and form tracking together with Premium Conversation Intelligence and coaching tools.

Mediahawk

• Starter£179

  per month, billed annually (£199 billed monthly)

  Includes 1 dynamic number pool or 10 static numbers, unlimited users, call tracking, conversion tracking and Google and Meta integrations.

• Professional£269

  per month, billed annually (£299 billed monthly)

  Adds Sales Matching, a wider set of integrations, call handling tools, a dedicated account manager and hands-on technical onboarding.

• EnterpriseCustom

  Reduced rates for high call volume, API and webhooks, a customised onboarding programme, and optional Insight and Managed services.

CallRail

• Annual discount

  Save up to 10% with a yearly plan

  CallRail's pricing page says yearly billing saves up to 10% against paying month to month; the base fee for 12 months is paid up front.

Mediahawk

• Annual discount

  Save over 10% on annual plans

  The pricing page says annual billing saves over 10%: Starter is £179 a month instead of £199 and Professional £269 instead of £299.