CTM vs Mediahawk (2026): which should you pick?

Pick CTM if

• Fits if you're an agency tracking calls for clients under your own brand
• Works for sales teams that want call tracking and a dialer in one place, with unlimited users

Look elsewhere if

• Not for you if you want to try it free, as only the first month's plan fee is waived
• Tight if you need form tracking, which starts on Marketing Pro at $149 a month
• Watch out: no numbers or minutes are included, so US local numbers are $2 a month and minutes 4¢ on top
• Pricey if you lean on AI, with transcription at 2¢ a minute and VoiceAI 12¢ a minute after 60 free minutes per agent
• Watch out: usage comes from a prepaid balance on a credit card that refills itself when it runs low

Pick Mediahawk if

• Fits if you are a UK business that gets many leads by phone
• Works for agencies that want calls matched to ad clicks

Look elsewhere if

• Pricey if you need Sales Matching or an account manager, as those start at £269 a month
• Tight if you need more numbers: an extra pool is £75 a month
• Skip it if you want API or webhooks, since those are Enterprise only
• Watch out: prices are in pounds, and speech analytics and call redaction cost £0.04 a minute

CTM

• No numbers or minutes are included: in the US, local numbers are $2 a month and toll-free $3, with minutes at 4¢ local and 5.5¢ toll-free and texts at 1.6¢.
• Transcription is 2¢ a minute (Pro and up include 3,000 minutes), AskAI questions from 1¢ each, and VoiceAI 12¢ a minute after 60 free minutes per agent.
• Usage is paid from a prepaid balance on a credit card that refills itself when it runs low.
• Form tracking, sub-accounts, live phone and chat support and HIPAA features start with Marketing Pro.

Mediahawk

• Priced in pounds sterling, not dollars.
• Each plan includes either 1 dynamic pool or 10 static numbers; an extra pool is £75 a month and 5 more static numbers are £37.50 a month.
• Speech analytics is £0.04 per minute on Professional, and call redaction is £0.04 per minute.
• Enterprise has no published price, and some integrations (CRM, Adobe Analytics) are priced on request.

CTM

Call, text and form attribution

Dynamic number insertion, number pools and multi-touch attribution tie calls, texts and, from Marketing Pro, form fills to their source.

Recording and conversation intelligence

Calls are recorded on every plan; tagging, scoring and keyword spotting mark conversions and send them back to ad platforms.

AskAI and VoiceAI

AskAI writes call summaries and answers custom prompts about conversations; VoiceAI answers calls and qualifies leads when staff are busy.

Agency tools

Sub-accounts per client, white-labeling, client sign-up pages, roll-up reports and price markups when billing clients.

Routing and softphone

IVR menus, geographic and if/then routing, queues and, on Sales Engage, a softphone, smart dialer and live coaching.

Numbers in 80+ countries

Plans and tracking numbers are offered in more than 80 countries, with free porting of existing numbers.

Mediahawk

Call tracking

Tracks which marketing source made the phone ring using dynamic number pools or static numbers, with call tracking and analytics reports on every plan.

Conversion tracking

Records calls, forms, chat and other conversions alongside the visit that led to them.

User Journey and Sales Matching

User Journey shows the touchpoints behind a conversion; Sales Matching, on Professional and above, connects outcomes to revenue.

Speech analytics

Analyzes call conversations; the pricing page lists it at £0.04 per minute on Professional.

Integrations

Connects to Google Analytics, Google Ads, Meta, Microsoft Advertising, HubSpot, Salesforce and more, with some CRM links quoted on request.

CTM

• Marketing Lite$65

  per month, billed yearly ($79 billed monthly), plus usage

  Unlimited users, call and text attribution, recording, forwarding and IVR, and Google Ads, GA4 and Data Studio integrations. No numbers or minutes included.

• Marketing Pro$149

  per month, billed yearly ($179 billed monthly), plus usage

  25 sub-accounts and white-labeling, form tracking (5,000 a month), 3,000 transcribed minutes, AskAI analysis, triggers, the API, HIPAA tools and live support.

• Sales Engage$274

  per month, billed yearly ($329 billed monthly), plus usage

  Adds a softphone, unlimited sub-accounts, VoiceAI, a smart dialer, skill-based routing, call scripts, live coaching and Salesforce, Zoom and Gong.

• Enterprise$1,999

  per month and up, billed yearly

  Sold through sales: volume pricing, account management, up to 20 hours of professional services a year and premium technical support.

Mediahawk

• Starter£179

  per month, billed annually (£199 billed monthly)

  Includes 1 dynamic number pool or 10 static numbers, unlimited users, call tracking, conversion tracking and Google and Meta integrations.

• Professional£269

  per month, billed annually (£299 billed monthly)

  Adds Sales Matching, a wider set of integrations, call handling tools, a dedicated account manager and hands-on technical onboarding.

• EnterpriseCustom

  Reduced rates for high call volume, API and webhooks, a customised onboarding programme, and optional Insight and Managed services.

CTM

• Annual discount

  Up to 2 months free with yearly billing

  Paying yearly, Marketing Lite is $65 a month instead of $79, Marketing Pro $149 instead of $179, and Sales Engage $274 instead of $329.

• Other savings

  Up to 6 months free with 2-year prepay

  Prepaying for 2 years brings Marketing Lite to $60 a month, Marketing Pro to $135 and Sales Engage to $247.

• Other savings

  First month's plan fee waived

  CTM says it always waives the first month's subscription fee on any plan; usage such as numbers and minutes is still billed.

Mediahawk

• Annual discount

  Save over 10% on annual plans

  The pricing page says annual billing saves over 10%: Starter is £179 a month instead of £199 and Professional £269 instead of £299.