Infinity vs Mediahawk (2026): which should you pick?
As of Nov 13, 2026, Infinity and Mediahawk share a 1.6 GPA, neither has a free plan, and Mediahawk starts cheaper, at about $239.84 a month against about $467.62 a month.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Mediahawk
Call tracking and marketing attribution, priced in pounds
Which one is for you
Pick Infinity if
- Fits if you are a UK or European marketer who wants one monthly fee, not per-call billing
- Works for multi-location brands that report calls by location
Look elsewhere if
- Pricey if you are small: Starter is £349 for 1,000 calls
- Watch out: each package has a call cap of 1,000, 5,000 or 10,000 a month
- Watch out: the AI Suite adds £200 on Starter and £1,000 on Growth
- Skip it if you need CRM on Growth, where it is an add-on
- Watch out: the page does not say whether the fee is billed monthly or annually
Pick Mediahawk if
- Fits if you are a UK business that gets many leads by phone
- Works for agencies that want calls matched to ad clicks
Look elsewhere if
- Pricey if you need Sales Matching or an account manager, as those start at £269 a month
- Tight if you need more numbers: an extra pool is £75 a month
- Skip it if you want API or webhooks, since those are Enterprise only
- Watch out: prices are in pounds, and speech analytics and call redaction cost £0.04 a minute
How we grade them
| 1.6GPAInfinityWeak | 1.6GPAMediahawkWeak | |
|---|---|---|
| Value for money | D£349 a month for 1,000 calls is over $400, above this category's dearest tenth at $360. Growth is £1,495 and Pro £2,500. | D£179 a month on yearly billing for Starter, £269 for Professional, which is above the category's dearer quarter of $127 and rises with extra numbers. |
| Free plan and trial | FNo free plan and no trial on the pricing page. | FNo free plan and no trial are listed on the pages read, so nothing is free. |
| Features | CCalls tracked down to keyword, ad platform sync, API and webhooks. Call menus start at Growth, Smart Match at Pro, and CRM is a Growth add-on. | CCall tracking, conversion tracking, journeys and speech analytics. The listing shows gaps: Sales Matching is Professional only and speech analytics costs £0.04 a minute. |
| Ease of use | CNo store rating on record. You set up numbers, sources and ad links. | CNo store rating on record. You set up numbers and connect Google, Meta and CRM tools. |
| Platforms and integrations | BWeb only, with Google Ads, Microsoft Advertising, Meta, GA4, an API and webhooks. | BWeb product with Google Analytics, Google Ads, Meta, Microsoft Advertising, HubSpot, Salesforce and Zapier. API and webhooks are Enterprise only. |
| Best for | UK call tracking at a flat monthly fee | UK call tracking with sales matching |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Infinity and Mediahawk. How we grade
Price against what you get
Infinity starts at about $467.62 a month and scores 2.3 out of 4 on features, ease of use and platforms. Mediahawk starts at about $239.84 a month and scores 2.3.
They score the same, and Mediahawk starts $227.78 a month lower. Of the other marketing reporting and call tracking tools on the chart, 11 score higher than Infinity for less, and 9 score higher than Mediahawk for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Mediahawk also covers dashboards and web analytics.
At a glance
| Infinity | Mediahawk | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | £349 per month for 1,000 calls (£549 with the AI Suite) | £179 per month, billed annually (£199 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Infinity | Mediahawk |
| Price read from | infinity.co | mediahawk.co.uk |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Infinity
- Prices are in pounds sterling, from the UK pricing page.
- Each package has a monthly call cap: 1,000, 5,000 or 10,000 calls.
- CRM integration and Smart Match are add-ons on Growth; Smart Voice is priced on application.
- The pricing page does not say whether the monthly fee is billed monthly or annually.
Mediahawk
- Priced in pounds sterling, not dollars.
- Each plan includes either 1 dynamic pool or 10 static numbers; an extra pool is £75 a month and 5 more static numbers are £37.50 a month.
- Speech analytics is £0.04 per minute on Professional, and call redaction is £0.04 per minute.
- Enterprise has no published price, and some integrations (CRM, Adobe Analytics) are priced on request.
Key features
Infinity
- Call-to-campaign tracking
- Every package tracks calls down to campaign, channel and keyword and records every call.
- Ad platform integrations
- Google Ads, Microsoft Advertising, Meta and GA4 integrations are included on every package, along with an API and webhooks.
- AI Suite
- An optional version of each package that scores every call for intent and outcome.
- Smart Match
- Connects conversations to sales and revenue; included from Pro, available as an add-on on Growth.
- Call menus and whisper
- Call whisper, welcome messages and IVR call menus come with Growth and above.
Mediahawk
- Call tracking
- Tracks which marketing source made the phone ring using dynamic number pools or static numbers, with call tracking and analytics reports on every plan.
- Conversion tracking
- Records calls, forms, chat and other conversions alongside the visit that led to them.
- User Journey and Sales Matching
- User Journey shows the touchpoints behind a conversion; Sales Matching, on Professional and above, connects outcomes to revenue.
- Speech analytics
- Analyzes call conversations; the pricing page lists it at £0.04 per minute on Professional.
- Integrations
- Connects to Google Analytics, Google Ads, Meta, Microsoft Advertising, HubSpot, Salesforce and more, with some CRM links quoted on request.
Plans
Infinity
Starter£349
per month for 1,000 calls
30 tracking numbers, 1 website and brand. With the AI Suite the price is £549 a month.
Growth£1,495
per month for 5,000 calls
250 tracking numbers, up to 10 locations or brands, call menus (IVR). £2,495 a month with the AI Suite.
Pro£2,500
per month for 10,000 calls
1,000 tracking numbers, up to 100 locations, Smart Match, Salesforce or HubSpot, and a customer success manager. £4,000 with the AI Suite.
EnterpriseCustom
Over 10,000 calls a month, 2,500+ tracking numbers, Smart Routing, professional services and Gold support.
Mediahawk
Starter£179
per month, billed annually (£199 billed monthly)
Includes 1 dynamic number pool or 10 static numbers, unlimited users, call tracking, conversion tracking and Google and Meta integrations.
Professional£269
per month, billed annually (£299 billed monthly)
Adds Sales Matching, a wider set of integrations, call handling tools, a dedicated account manager and hands-on technical onboarding.
EnterpriseCustom
Reduced rates for high call volume, API and webhooks, a customised onboarding programme, and optional Insight and Managed services.
Ways to pay less
Infinity
No public discounts listed.
Mediahawk
- Annual discount
Save over 10% on annual plans
The pricing page says annual billing saves over 10%: Starter is £179 a month instead of £199 and Professional £269 instead of £299.
Common questions
Which is cheaper, Infinity or Mediahawk?
As of Nov 13, 2026, Mediahawk is cheaper to start with: about $239.84 a month, against about $467.62 a month for Infinity. Infinity starts at £349 per month for 1,000 calls (£549 with the AI Suite), and Mediahawk starts at £179 per month, billed annually (£199 billed monthly).
Which has a free plan, Infinity or Mediahawk?
As of Nov 13, 2026, neither Infinity nor Mediahawk has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.