Flow XO vs Landbot (2026): which should you pick?
As of Nov 13, 2026, Flow XO grades higher than Landbot: 2.4 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Flow XO grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Flow XO
No-code chatbot and workflow builder for web chat and messaging apps
Landbot
No-code chatbot and AI agent builder for websites and WhatsApp
Which one is for you
Pick Flow XO if
- Fits if you want a bot or workflow without writing code and don't mind building it
- Works for small projects that stay under 5,000 interactions a month
Look elsewhere if
- Tight if you need volume: the free plan is 100 interactions a month
- Watch out: add-ons are extra, including 5 more bots at $10 and a team member at $5
- Skip it if you want fast triggers free, since time-based ones run every 5 minutes there
- Not for you if you want the annual discount at checkout; it's arranged through support
Pick Landbot if
- Fits if you want to turn a website form into a chat that qualifies leads
- Works for teams without developers who want to build bots themselves
Look elsewhere if
- Pricey if WhatsApp campaigns are the point, as they need Professional WA at $188 a month
- Not for you if your customers live on Instagram, which isn't one of its channels
- Tight if your chats spike, as each one past the allowance costs $0.05 and each AI chat $0.10
- Tight if you stay free: 1 seat, 100 chats a month, web chat only and no AI chats
- Watch out: the page states Landbot's WhatsApp charge as a flat 20% in one place and €0.05 per message in another
How we grade them
| 2.4GPAFlow XOFair | 2.0GPALandbotFair | |
|---|---|---|
| Value for money | B$25 a month for 5,000 interactions sits at the bottom of this category's range, which starts at $25 for the cheaper quarter. Extras such as 25,000 more interactions ($25) or a team member ($5) add up. | DStarter is $36 a month billed yearly for 500 web and Messenger chats, but that only answers people who start a chat. Messaging 1,000 customers means WhatsApp campaigns, which need Professional WA at $188 billed yearly, plus Meta's fees and Landbot's own charge per message. |
| Free plan and trial | CFree Forever gives 100 interactions a month, 5 bots or flows and 2 weeks of logs, which you'll reach quickly. A 14-day Standard trial is also listed. | CA free plan with 1 seat and 100 chats a month on web chat, with the full builder. No AI chats, and WhatsApp only on a test number. There's also a 14-day trial of the paid plans with no card. |
| Features | CTrigger and action flows, multi-channel bots, live chat handoff, AI assistants and lead capture. Metering by interactions is the main limit. | CA bot builder with AI agents, A/B tests, human takeover and CRM links. But campaigns are WhatsApp only and need Professional WA, Instagram isn't a channel, and branding removal and the API wait for Professional. |
| Ease of use | CNo store rating on record. You build flows, so there's a learning curve. | CNo App Store rating on record. The work here is building the bot itself, block by block, which templates speed up but don't skip. |
| Platforms and integrations | BWeb, with Google Sheets, Slack, Salesforce, Stripe, ActiveCampaign and more listed. | BRuns on the web, with HubSpot, Salesforce, Pipedrive, Google Sheets, Airtable, Mailchimp, Zapier and Slack. No phone or desktop app, which keeps it off an A. |
| Best for | no-code chatbots and workflows | chat-style lead capture on your website |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Flow XO and Landbot. How we grade
Price against what you get
Flow XO starts at $25 a month and scores 2.3 out of 4 on features, ease of use and platforms. Landbot starts at $36 a month and scores 2.3.
They score the same, and Flow XO starts $11 a month lower. Of the other SMS and chat marketing tools on the chart, 3 score higher than Flow XO for less, and 4 score higher than Landbot for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Flow XO also covers workflow automation.
- Landbot also covers AI support agent.
At a glance
| Flow XO | Landbot | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $25 per month for 5,000 interactions | $36 per month for up to 500 chats, billed annually ($45 monthly) |
| Free plan | Free Forever plan: 100 interactions a month (resetting monthly), 5 bots or active flows, 2 weeks of logs and community support. | 1 seat and 100 chats a month on web chat, with the full builder and templates. No AI chats, no API, and WhatsApp only with a test number. |
| Free trial | 14-day free trial of the Standard plan. | 14-day free trial of the paid plans, no card required; the account then moves to Free |
| Web | ||
| Made by | Flow XO | HELLO UMI S.L. (Landbot) |
| Price read from | flowxo.com | landbot.io |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Flow XO
- Usage is metered in interactions: one triggered flow counts as one, and Standard includes 5,000.
- Add-ons are extra: 25,000 interactions are $25 a month, 5 more bots $10, a team member $5, 100 AI credits $1.
- The free plan checks time-based triggers every 5 minutes, Standard every minute.
- Annual prepay carries a 10% discount, but it is arranged through support rather than at checkout.
Landbot
- WhatsApp needs Professional WA or Business. Meta's fee comes on top, plus a Landbot charge the page states as a flat 20% in one place and €0.05 per message in another.
- Chats past the plan's allowance cost $0.05 each and AI chats past it $0.10 each; the page alerts you at 80% and 90% of the allowance.
- Branding removal, webhooks, the API and CRM integrations such as HubSpot start at Professional.
- Extra seats are €25 a month in the comparison table, which gives no dollar figure; annual billing is a 12-month commitment.
Key features
Flow XO
- Trigger and action flows
- Each flow starts from a trigger such as a message and runs actions across the listed integrations.
- Multi-channel bots
- Channels listed include Facebook Messenger, WhatsApp, Telegram, Slack, web chat, SMS and HTTP.
- Live chat handoff
- A bot can pass a conversation to a human agent with the earlier exchange already in place.
- AI assistants and knowledge base
- Included on Standard; AI credits let you use its AI features without your own OpenAI account.
- Lead capture and payments
- Bots can ask and validate questions to qualify leads and take a payment such as a deposit.
Landbot
- Visual flow builder
- Drag-and-drop editor with templates for lead capture, quizzes, product finders and booking steps, with A/B testing from Starter.
- AI agents
- AI agents on every paid plan that understand intent and reply in real time, with a monthly AI-chat allowance of 100 to 500 depending on the plan.
- WhatsApp bots and campaigns
- Bots on your own WhatsApp number and segmented WhatsApp campaigns you can schedule, on Professional WA and Business.
- Human takeover
- A person can take over a chat with its full history in a shared inbox, on every plan; each person uses a seat.
- CRM and app integrations
- Mailchimp and Segment from Starter; HubSpot, Salesforce, Pipedrive, Zoho, Google Sheets, Airtable and webhooks from Professional.
Plans
Flow XO
Free Forever$0
100 interactions a month, 5 bots or active flows, 2 weeks of logs, community support.
Standard$25
per month for 5,000 interactions
15 bots or flows, 5 team members, AI assistants, knowledge base, 250 AI credits and priority support.
Landbot
Free$0
1 seat, 100 chats a month, web chat only, full builder and templates. No AI chats.
Starter$36
per month for up to 500 chats, billed annually ($45 monthly)
2 seats, 100 AI chats, web and Messenger bots, A/B tests, basic integrations such as Mailchimp. Extra chats cost $0.05 each.
Professional$88
per month for up to 2,500 chats, billed annually ($110 monthly)
3 seats, 300 AI chats, no Landbot branding, HubSpot, Salesforce, Pipedrive, webhooks and live chat support. Extra chats cost $0.05 each.
Professional WA$188
per month for up to 2,500 chats, billed annually ($210 monthly)
Professional plus one WhatsApp number at $100 a month, and 500 AI chats. Meta's message fees come on top.
BusinessCustom
Contract pricing for custom chat and AI volume, from 5 seats, one WhatsApp number, dedicated support and an uptime SLA.
Ways to pay less
Flow XO
- Annual discount
10% off when you prepay annually
The pricing FAQ says a 10% discount applies when you pay a year ahead, arranged by contacting support.
Landbot
- Annual discount
Save 20% with yearly billing
Landbot's pricing page says annual billing saves 20%: Starter is $36 a month billed yearly against $45 monthly, Professional $88 against $110.
Common questions
Which is cheaper, Flow XO or Landbot?
As of Nov 13, 2026, Flow XO is cheaper to start with: $25 a month, against $36 a month for Landbot. Flow XO starts at $25 per month for 5,000 interactions, and Landbot starts at $36 per month for up to 500 chats, billed annually ($45 monthly).
Which has a free plan, Flow XO or Landbot?
As of Nov 13, 2026, both Flow XO and Landbot have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.