JustCall vs Toky (2026): which should you pick?
As of Nov 12, 2026, JustCall grades higher than Toky: 2.4 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
JustCall grades higher on the free plan and features. Toky grades higher on value for money. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
JustCall
Cloud phone and SMS system for sales and support teams
Which one is for you
Pick JustCall if
- Fits if your sales team needs local numbers in several countries
- Works for teams that want texts, WhatsApp and calls in one team inbox
Look elsewhere if
- Not for you if you're one person, since every plan needs at least 2 licenses
- Pricey if you want AI call scoring, which comes with Pro Plus at $89 a person
- Tight if you call toll-free numbers or abroad a lot, as included calling leaves those out
- Watch out: texts sent by workflows or bulk campaigns aren't included, and AI Review Assist is $9 a user on Team and Pro
- Pricey if you want the power dialer, which needs Pro at $49, or pay monthly, at $39 for Team
Pick Toky if
- Fits if you run a small call team that works from many kinds of device
- Works for teams that live in a CRM such as HubSpot or Pipedrive
Look elsewhere if
- Skip it if you want a trial before paying, as the pricing page states none
- Tight if you call a lot: outbound calls come from a prepaid balance, from $0.0111 a minute to landlines
- Pricey if you need recordings on the entry plan, which are charged per minute
- Watch out: Business has a 3-agent minimum, and Salesforce and API access need it
- Watch out: $20 is the annual price, and monthly billing is $25
How we grade them
| 2.4GPAJustCallFair | 2.0GPATokyFair | |
|---|---|---|
| Value for money | D$29 a head for five on Team, billed yearly ($39 monthly), right at this category's dearest tenth ($29 and up). There's a 2-license minimum, so one person still pays $58 a month. The power dialer needs Pro at $49. | C$20 per agent a month billed annually, $25 monthly. That is about the category middle of $19, and metered extras come on top. |
| Free plan and trial | CA 14-day free trial with no credit card needed. No free plan. | FThe pricing page states no free trial and no free plan. |
| Features | BNumbers in 70+ countries, calls, SMS, MMS and WhatsApp in a team inbox, phone menus, unlimited AI transcription, and power and predictive dialers higher up. It covers the whole job, with dialers aimed at sales teams. | CNumbers, IVR, queues, dialing, monitoring, CRM links, reports and an API. On Entrepreneur recordings cost $0.003 a minute, and voicemail, monitoring and the dialer are charged per use. |
| Ease of use | C4.37 from about 1,100 App Store ratings, behind the better-rated phone apps here. There's routing and CRM setup to do before a team is running. | CNo store rating on record. Numbers, queues and CRM links all need setting up. |
| Platforms and integrations | AWeb, Mac, Windows, iPhone and Android, with HubSpot, Salesforce, Pipedrive, Zoho CRM, Zendesk, Intercom, Slack and Zapier, plus a public API. | AWeb, Mac, Windows, Linux, iOS and Android, plus HubSpot, Pipedrive, Salesforce, Zoho, Zendesk, Slack, Front and Zapier and an API on Business. |
| Best for | sales teams calling and texting in many countries | small call teams that pay per agent |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: JustCall and Toky. How we grade
Price against what you get
JustCall starts at $29 a month for each person and scores 3.0 out of 4 on features, ease of use and platforms. Toky starts at $20 a month for each person and scores 2.7.
JustCall scores higher, and starts $9 a month higher: the question is whether the extra is worth that to you. Of the other business phone systems on the chart, 5 score higher than JustCall for less, and 7 score higher than Toky for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- JustCall also covers transcription.
- Toky also covers workflow automation and call tracking.
At a glance
| JustCall | Toky | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $29 per user / month, billed annually ($39 billed monthly) | $20 per agent / month, billed annually ($25 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | None listed |
| Web | ||
| macOS | ||
| Windows | ||
| Linux | ||
| iOS | ||
| Android | ||
| Made by | JustCall | Toky |
| Price read from | justcall.io | toky.co |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
JustCall
- Every self-serve plan needs at least 2 licenses, and Business needs at least 10.
- Included calling covers the region picked at signup and excludes toll-free, international and forwarded calls; texts sent by workflows or bulk campaigns are not included.
- AI Review Assist costs $9 per user on Team and Pro; it is included in Pro Plus.
- The AI Voice Agent is billed by the minute: the first 100 minutes are free, with volume rates down to $0.15 a minute.
Toky
- Business has a 3-agent minimum, and Salesforce needs that plan.
- On Entrepreneur, recordings, voicemail, call monitoring and the power dialer are charged per use, such as $0.003 a minute for recordings.
- Outbound calls are billed per minute from a prepaid balance, starting at $0.0111 a minute to landlines.
- The pricing page states no free trial.
Key features
JustCall
- Numbers in 70+ countries
- Local, mobile and toll-free numbers in more than 70 countries. Every account includes two standard numbers, and existing numbers can be ported in.
- Shared SMS, MMS and WhatsApp inbox
- A team inbox for texts and WhatsApp, with SMS workflows and bots. Bulk SMS campaigns start on the Pro plan.
- IVR and call routing
- Call menus on every plan; Pro adds intelligent routing, queue callback and advanced roles, and Business adds unlimited calling and SMS.
- Sales dialers
- A power dialer from Pro, and in SalesPro a dynamic dialer and a predictive dialer that rings up to 10 lines at once.
- AI transcription and coaching
- Unlimited AI transcription minutes on every plan under fair use. Pro Plus adds AI call scoring, real-time agent assist and sentiment analysis.
- AI Voice Agent
- An add-on that answers calls around the clock in 14 languages, books meetings, sends texts and hands callers to a person.
Toky
- Phone numbers
- Local, toll-free and SMS-capable numbers in the countries listed on the pricing page; US numbers are $4.00 a month each.
- IVR and call queues
- Phone trees, office hours, call queues, call forwarding and ring strategies such as round robin and ring all.
- Dialing and monitoring
- A power dialer, call monitoring and voicemail drop; on Entrepreneur these are billed per use, on Business they are included.
- Apps
- A web dialer, desktop apps for Windows, Mac and Linux, and Android and iOS apps.
- CRM integrations
- Connects to HubSpot, Pipedrive, Zoho CRM, Slack, Front and Zapier; Salesforce and Zendesk are premium integrations.
- Reports and API
- Basic reports on every plan, full reports and API access on Business, and a developer API for custom integrations.
Plans
JustCall
Team$29
per user / month, billed annually ($39 billed monthly)
Minimum 2 licenses. Unlimited US and Canada calling and AI transcription (fair use), 500 SMS segments per license, IVR and 100+ integrations.
Pro$49
per user / month, billed annually ($69 billed monthly)
Minimum 2 licenses. Adds 1,000 SMS segments per license, a power dialer, bulk SMS, queue callback, smart routing and Salesforce CTI.
Pro Plus$89
per user / month, billed annually ($109 billed monthly)
Minimum 2 licenses. Adds AI Review Assist, an AI notetaker, SMS copilot, real-time agent assist, AI call scoring and sentiment analysis.
BusinessCustom
Minimum 10 licenses. Unlimited calling and SMS, single sign-on, an enterprise SLA, HIPAA compliance and a dedicated support line.
SalesProCustom
Minimum 2 licenses. A sales dialer suite with a predictive dialer of up to 10 lines, unlimited outbound calling and AI coaching.
Toky
Entrepreneur$20
per agent / month, billed annually ($25 billed monthly)
Unlimited inbound calls, SMS, standard integrations and 1 local or toll-free US or Canada number. From 1 agent.
Business$25
per agent / month, billed annually ($35 billed monthly)
Adds Salesforce, unlimited call recordings, full reports and API access. From 3 agents.
EnterpriseCustom
SIP trunking, bring your own carrier, dialer bot, priority support and an account manager.
Ways to pay less
JustCall
- Annual discount
Save up to 29% with annual billing
JustCall's pricing page offers up to 29% off for paying annually: Team is $29 a month billed annually against $39 billed monthly.
Toky
- Annual discount
Save with annual billing
The pricing page shows $20 and $25 per agent a month when billed annually, against $25 and $35 billed monthly.
Common questions
Which is cheaper, JustCall or Toky?
As of Nov 12, 2026, Toky is cheaper to start with: $20 a month for each person, against $29 a month for each person for JustCall. JustCall starts at $29 per user / month, billed annually ($39 billed monthly), and Toky starts at $20 per agent / month, billed annually ($25 billed monthly).
Which has a free plan, JustCall or Toky?
As of Nov 12, 2026, neither JustCall nor Toky has a free plan. JustCall has a free trial.
Which platforms do JustCall and Toky run on?
As of Nov 12, 2026, only Toky lists a Linux app. Both list a web app and macOS, Windows, iOS and Android apps. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.