Marketing Reports & Call Tracking

Contents

1. 01WelcomeWhat these tools do, how many we grade and what to know before choosing
2. 02Our top threeThe three we'd look at first, and who each one suits
3. 03What they costWhat paid plans start at, the best buy at each budget and the free plans
4. 04The gradesThe highest graded, and how the whole category does on each subject
5. 05Keep or make?Which are worth paying for, and which you could make yourself
6. 06Every toolAll of them, best graded first, with what each costs
7. 07Quick answersThe questions people ask when choosing, each answered in a line or two
8. 08About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from each tool’s own pages, their app-store listings and our grades. Every fact in it is on the Marketing Reports & Call Tracking page too, where it is kept up to date. Checked Oct 18, 2026.

Put ad, SEO and call numbers on one dashboard, and see which campaign made the phone ring.

Before you choose, here are 7 things to know about marketing reporting and call tracking tools, worked out from every one we grade.

1. 1

   We grade 14 marketing reporting and call tracking tools

   3 of them are free or have a free plan, and 8 more let you try before paying. Everything in this guide comes from their own pages and our grades.

2. 2

   Paid plans start at $63.50 a month in the middle

   From $9 (Data Studio) to $1,118 (Whatagraph), going by what each one's paid plans start at.

3. 3

   Best value: AgencyAnalytics and Data Studio

   Nothing on our chart scores higher than these without costing more.

4. 4

   3 of 14 have iPhone and Android apps

   14 run in a web browser and 0 have a Windows app. Check the one you need before you fall for anything.

5. 5

   The middle GPA is 2.4

   1 score 3.0 or higher. The highest is Data Studio, at 3.0.

6. 6

   Best free option: Data Studio

   Data Studio has the highest GPA of the free ones, 3.0. Google's free report and dashboard builder, formerly Looker Studio.

7. 7

   14 worth keeping, 0 you could make

   By our keep-or-make rules, 14 do something you couldn't reasonably build yourself, 0 are simple enough to make with an AI app builder, and 0 are a close call.

Part 02 · Top three

Our top three

The three we'd look at first, and who each one suits

The three marketing reporting and call tracking tools we'd look at first. First place suits the most people; second and third are the best picks for the people it leaves out. Each has an Insider's Guide of its own.

1. 1st

   

   3.0GPA

   Data Studio

   Free plan · from $9/mo

   For: Most small businesses and freelancers

   Data Studio, Google's report builder once called Looker Studio, turns data from Google Analytics, Google Ads, Sheets, BigQuery and databases into interactive reports you can share, edit together and embed on any web page. The editor, Google connectors and 1,300+ community connectors are free for creators and viewers, and Pro is $9 per user a month per project for team workspaces, up to 200 delivery schedules per report and Gemini. Know the limits: it is built for teams in general rather than agencies, you build each report yourself, most non-Google ad platforms connect through third-party connectors, and support needs Pro plus a Google Cloud support plan.

   The Data Studio Insider’s Guide

2. 2nd

   

   2.6GPA

   AgencyAnalytics

   Free trial · from $20/mo

   For: Agencies sending branded reports to clients

   AgencyAnalytics pulls SEO, ad, social, email and call tracking data from 85+ platforms into dashboards, scheduled reports with approvals, and a client portal under your logo and domain, with alerts across every client. Core is $20 per client a month billed annually ($25 monthly) with every feature and unlimited staff and client users, so 10 clients cost $200 a month, after a 14-day trial with no card. It is second because it is built for agencies alone and costs from the first client: there is no free plan, annual billing is a one-year commitment, rank tracking is an add-on at $41.67 a month per 500 keywords, and it runs in a browser only.

   The AgencyAnalytics Insider’s Guide

3. 3rd

   

   2.4GPA

   CallRail

   Free trial · from $50/mo

   For: Businesses that get their leads by phone

   CallRail gives each ad, page or campaign its own tracking number, then records, routes and transcribes calls and texts and reports which source drove each one, with Google Ads, Microsoft Ads, Meta, GA4, HubSpot and Salesforce links. Lead Tracking is $50 a month billed yearly for 5 numbers and 250 minutes, after a 14-day trial with no card, and it has iPhone, iPad and Android apps. It is third because it answers one question, which campaign made the phone ring, and usage adds up: form tracking needs $95, extra minutes are 6¢ and numbers $3, the yearly base fee is due up front, and it is sold only in the US, Canada, the UK and Australia.

   The CallRail Insider’s Guide

Going by our grades, AgencyAnalytics and Data Studio give the most for the money among marketing reporting and call tracking tools: no tool on this chart scores higher without costing more.

Paid plans start at a middle price of $63.50 a month across the 14 that charge, from $9 (Data Studio) to $1,118 (Whatagraph).

4 of the 14 score above the category's average while starting at or below its middle price. 2 cost more than the middle price and score below the average.

Every tool gets five grades, A to F, each with its reason, and a GPA that averages them. Here are the 12 highest graded marketing reporting and call tracking tools, then how the whole category does on each subject.

Tool	Value	Free	Features	Ease	Platforms	GPA
Data Studio	A	A	C	C	B	3.0
AgencyAnalytics	C	C	A	C	B	2.6
CallRail	C	C	B	C	B	2.4
Databox	C	C	B	C	B	2.4
Klipfolio	C	C	B	C	B	2.4
Nimbata	C	C	B	C	B	2.4
Swydo	B	C	C	C	B	2.4
WhatConverts	C	C	B	C	B	2.4
CTM	C	D	B	C	B	2.2
DashThis	C	C	C	C	B	2.2
Geckoboard	C	C	C	C	B	2.2
ReportGarden	C	C	C	C	B	2.2

Some software does something you couldn’t reasonably build yourself. Some is simple enough that an AI app builder could make the core of it in an afternoon. Here’s where marketing reporting and call tracking tools land, by the same rules for every tool.

• 14

  Keep it

  It does something you could not reasonably make for yourself, or it costs nothing.

• 0

  Your call

  You could make the core of it, and you would give something up.

• 0

  You could make this

  What it does is the kind of thing an AI app builder makes well, and it charges every month.

Every marketing reporting and call tracking tool we grade, with its GPA and what it costs. Each one has a page of its own on toolgpa.com, with its Insider’s Guide.

1. 1Data StudioFree plan · from $9/mo3.0
2. 2AgencyAnalyticsFree trial · from $20/mo2.6
3. 3CallRailFree trial · from $50/mo2.4
4. 4DataboxFree plan · from $71/mo2.4
5. 5KlipfolioFree trial · from $120/mo2.4
6. 6NimbataFree plan · from $35/mo2.4
7. 7SwydoFree trial · from $62/mo2.4
8. 8WhatConvertsFree trial · from $30/mo2.4
9. 9CTMFrom $65/mo2.2
10. 10DashThisFree trial · from $44/mo2.2
11. 11GeckoboardFree trial · from $79/mo2.2
12. 12ReportGardenFree trial · from $75/mo2.2
13. 13Ruler AnalyticsFrom $360/mo1.8
14. 14WhatagraphFrom $1,118/mo1.6

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

• 2,281

  tools graded

• 73

  categories

• 426

  price changes on record

• 579

  apps priced in 12 countries