Website & Landing Page Builders

Contents

1. 01WelcomeWhat these tools do, how many we grade and what to know before choosing
2. 02Our top threeThe three we'd look at first, and who each one suits
3. 03What they costWhat paid plans start at, the best buy at each budget and the free plans
4. 04The gradesThe highest graded, and how the whole category does on each subject
5. 05Keep or make?Which are worth paying for, and which you could make yourself
6. 06Every toolAll of them, best graded first, with what each costs
7. 07Quick answersThe questions people ask when choosing, each answered in a line or two
8. 08About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from each tool’s own pages, their app-store listings and our grades. Every fact in it is on the Website & Landing Page Builders page too, where it is kept up to date. Checked Oct 17, 2026.

Make a site, a portfolio or a landing page without code, with the hosting included.

Before you choose, here are 7 things to know about website and landing page builders, worked out from every one we grade.

1. 1

   We grade 31 website and landing page builders

   17 of them are free or have a free plan, and 12 more let you try before paying. Everything in this guide comes from their own pages and our grades.

2. 2

   Paid plans start at $14 a month in the middle

   From $0.75 (Carrd) to $81 (ClickFunnels), going by what each one's paid plans start at.

3. 3

   Best value: WordPress.com and Carrd

   Nothing on our chart scores higher than these without costing more.

4. 4

   3 of 31 have iPhone and Android apps

   31 run in a web browser and 2 have a Windows app. Check the one you need before you fall for anything.

5. 5

   The middle GPA is 2.2

   1 score 3.0 or higher. The highest is WordPress.com, at 3.4.

6. 6

   Best free option: WordPress.com

   WordPress.com has the highest GPA of the free ones, 3.4. Hosted WordPress with themes, plugins and a free plan.

7. 7

   28 worth keeping, 0 you could make

   By our keep-or-make rules, 28 do something you couldn't reasonably build yourself, 0 are simple enough to make with an AI app builder, and 3 are a close call.

Part 02 · Top three

Our top three

The three we'd look at first, and who each one suits

The three website and landing page builders we'd look at first. First place suits the most people; second and third are the best picks for the people it leaves out. Each has an Insider's Guide of its own.

1. 1st

   

   3.4GPA

   WordPress.com

   Free plan · from $4/mo

   For: Most people building a website

   WordPress.com is hosted WordPress: themes, the block editor, SSL and a CDN, with no server to run. Personal is $4 a month, billed yearly ($9 monthly), for your own domain, no ads and installs from more than 60,000 plugins, and Premium at $8 adds PayPal and Stripe payment buttons. The free plan keeps a wordpress.com address and shows ads. Its iPhone and iPad app averages 4.62 from about 22,300 ratings. Know the limits: backups and developer tools need Business at $25 a month, a WooCommerce store needs Commerce at $45, and monthly billing on Personal and Premium costs more than double.

   The WordPress.com Insider’s Guide

2. 2nd

   

   2.8GPA

   Wix

   Free plan · from $17/mo

   For: Small businesses that want bookings and a shop built in

   Wix starts free and lays out pages with drag and drop or with Aria, an AI agent that turns a written idea into sections you can edit. Its own tools cover a store, bookings, events, restaurant orders and hotel reservations, with an app market for more. Its iPhone and iPad app averages 4.58 from about 16,800 ratings. It is second because a working business site costs more: Light is $17 a month, billed yearly, and takes no payments, so selling or bookings start on Core at $29. Paid plans have no free trial, only a 14-day money-back guarantee.

   The Wix Insider’s Guide

3. 3rd

   

   2.6GPA

   Carrd

   Free plan · from $9/yr

   For: Anyone who needs one page: a profile, portfolio or landing page

   Carrd builds one-page sites from templates that adjust to phones, tablets and desktops, with signup forms that feed about 20 email services and can take payments. Up to 3 sites are free on Carrd addresses, and Pro Standard is $19 a year for up to 10 sites with your own domain, forms and embeds, after a 7-day Pro trial with no card. It is third because it does a smaller job than the two above: there is no multi-page site, blog or online store, and password protection and redirects need Pro Plus at $49 a year.

   The Carrd Insider’s Guide

Going by our grades, WordPress.com and Carrd give the most for the money among website and landing page builders: no tool on this chart scores higher without costing more.

Paid plans start at a middle price of $14 a month across the 30 that charge, from $0.75 (Carrd) to $81 (ClickFunnels).

4 of the 30 score above the category's average while starting at or below its middle price. 5 cost more than the middle price and score below the average.

Every tool gets five grades, A to F, each with its reason, and a GPA that averages them. Here are the 12 highest graded website and landing page builders, then how the whole category does on each subject.

Tool	Value	Free	Features	Ease	Platforms	GPA
WordPress.com	A	C	A	B	A	3.4
Wix	C	C	A	B	B	2.8
Carrd	A	C	C	C	B	2.6
Squarespace	C	C	B	B	B	2.6
Strikingly	B	C	C	B	B	2.6
Swipe Pages	B	C	B	C	B	2.6
Duda	C	C	B	C	B	2.4
Leadpages	B	D	B	C	B	2.4
Simvoly	C	C	B	C	B	2.4
Tilda	C	C	B	C	B	2.4
Unbounce	C	C	B	C	B	2.4
Unicorn Platform	B	C	C	C	B	2.4

Some software does something you couldn’t reasonably build yourself. Some is simple enough that an AI app builder could make the core of it in an afternoon. Here’s where website and landing page builders land, by the same rules for every tool.

• 28

  Keep it

  It does something you could not reasonably make for yourself, or it costs nothing.

• 3

  Your call

  You could make the core of it, and you would give something up.

• 0

  You could make this

  What it does is the kind of thing an AI app builder makes well, and it charges every month.

Every website and landing page builder we grade, with its GPA and what it costs. Each one has a page of its own on toolgpa.com, with its Insider’s Guide.

1. 1WordPress.comFree plan · from $4/mo3.4
2. 2WixFree plan · from $17/mo2.8
3. 3CarrdFree plan · from $9/yr2.6
4. 4SquarespaceFree trial · from $19/mo2.6
5. 5StrikinglyFree plan · from $8/mo2.6
6. 6Swipe PagesFree trial · from $29/mo2.6
7. 7DudaFree trial · from $19/mo2.4
8. 8LeadpagesFree trial · from $29/mo2.4
9. 9SimvolyFree trial · from $12/mo2.4
10. 10TildaFree plan · from $10/mo2.4
11. 11UnbounceFree trial · from $22/mo2.4
12. 12Unicorn PlatformFree trial · from $9/mo2.4
13. 13WebflowFree plan · from $15/mo2.4
14. 14WeeblyFree plan · from $13/mo2.4
15. 15Zoho SitesFree trial · from $1/mo2.4
16. 16B12Free plan · from $20/mo2.2
17. 17ClickFunnelsFree trial · from $81/mo2.2
18. 18ElementorFree plan · from $5/mo2.2
19. 19GoDaddy Website BuilderFree plan2.2
20. 20LandingiFree trial · from $24/mo2.2
21. 21MobiriseFree plan · from $149/yr2.2
22. 22WebnodeFree plan · from $4.50/mo2.2
23. 23DiviFrom $89/yr2.0
24. 24DorikFree trial · from $20.75/mo2.0
25. 25GemPagesFree plan · from $29/mo2.0
26. 26InstapageFree trial · from $79/mo2.0
27. 27JimdoFree plan · from $11/mo2.0
28. 28SITE123Free plan · from $12.80/mo2.0
29. 29PageFlyFree plan · from $24/mo1.8
30. 30SuperFree plan · from $12/mo1.8
31. 31OptinMonsterFrom $210/yr1.6

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

• 1,880

  tools graded

• 47

  categories

• 426

  price changes on record

• 579

  apps priced in 12 countries