Bonjoro vs Loom (2026): which should you pick?
As of Nov 13, 2026, we pick Loom: it is second in our ranking of screen recording and video tools, and it grades higher too, 2.8 against 2.2.
Checked Oct 4, 2026 and Nov 12, 2026 · graded Oct 10, 2026 and Nov 12, 2026 by ToolGPA
Loom grades higher on ease of use and platforms. They get the same grade on value for money, the free plan and features.
Price, platforms and features side by side. The table says where each price was read and when.
Bonjoro
Personal video messages sent to leads and customers
Loom
Screen and camera recorder for shareable video messages
Which one is for you
Pick Bonjoro if
- Fits if you want to welcome new customers with a short personal video
- Works for teams that trigger videos from a CRM
Look elsewhere if
- Skip it if you can't have Bonjoro branding on your videos, because Starter removes it only on paid
- Tight if you need scheduling, which is Pro at $29
- Pricey if you want one-to-many sending, which is $79 a month
- Watch out: the pricing page shows two plan lists with different free-plan limits and prices
- Watch out: Grrrowth includes 3 users, and extra people are an add-on
Pick Loom if
- Fits if your team would rather watch a two-minute walkthrough than sit in a call
- Works for teams in Jira and Confluence that want video tied into them
Look elsewhere if
- Tight if you're staying free and explain things at length, as screen recordings stop at 5 minutes and 720p
- Not for you if you want a real timeline, because editing here is trimming and stitching
- Pricey if you want the summaries and chapters, since those need Business + AI at $24 per user a month
- Watch out: after the 14-day trial the workspace drops to Starter, which caps at 25 videos per person
- Skip it if you're on Linux, or need SSO without an annual Enterprise contract
How we grade them
| 2.2GPABonjoroFair | 2.8GPALoomGood | |
|---|---|---|
| Value for money | C$15 a month billed yearly for Starter ($25 monthly), above the category's $12.99 middle. Scheduling is on Pro at $29 and bulk sending on $79. | CBusiness is $18 per user a month billed monthly, which is the top of the normal band for video tools here against a middle of $10. Annual billing saves up to 17%. The AI summaries sit a tier higher again at $24. |
| Free plan and trial | CA free plan with unlimited screen recording, CRM links and the apps, but videos carry Bonjoro branding. Paid plans get a 14-day trial. | CStarter is free and includes transcriptions in 50+ languages, but it stops at 25 videos per person, 5-minute screen recordings and 720p. Those are caps you reach, not caps you forget about. |
| Features | CPersonal videos, CRM workflows, screen recording and CTAs. The listing shows gaps: scheduling needs Pro and one-to-many needs Grrrowth. | CIt does the record-and-send job fully: capture, transcripts, captions, comments, reactions, viewer insights. But that's a smaller job than an editor's, and Loom's own listing calls its editing basic, trimming and stitching with a few overlays. |
| Ease of use | CNo store rating on record, and you connect a CRM to get the point of it. | A4.81 from 19,101 App Store ratings. Record from the desktop app, the Chrome extension or your phone and what comes out is a link, with nothing for the viewer to install. |
| Platforms and integrations | BWeb, iPhone and Android with Zapier, Slack, Shopify and CRM links. No desktop app is listed. | AMac, Windows, iPhone, Android and a Chrome extension, with ties to Jira, Confluence, Slack, Google Workspace, Salesforce and Figma. Only the lack of a Linux app spoils it. |
| Best for | personal video messages through a CRM | quick screen recordings you share as a link |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Bonjoro and Loom. How we grade
Price against what you get
Bonjoro starts at $15 a month and scores 2.3 out of 4 on features, ease of use and platforms. Loom starts at $18 a month for each person and scores 3.3.
Loom scores higher, and starts $3 a month higher: the question is whether the extra is worth that to you. Of the other screen recording and video tools on the chart, 22 score higher than Bonjoro for less, and none scores higher than Loom for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Bonjoro also covers templates, workflow automation and reports.
- Loom also covers transcription, video editing and screenshots.
At a glance
| Bonjoro | Loom | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $15 per month, billed annually ($25 billed monthly) | $18 per user / month, billed monthly |
| Free plan | Free plan with Bonjoro branding, unlimited screen recording, CRM integrations and the iOS and Android apps. | Starter plan: up to 25 videos per person, 5-minute screen recordings, 720p quality, unlimited meeting length, transcriptions in 50+ languages and up to 50 members. |
| Free trial | 14-day free trial on Starter, Pro and Grrrowth | 14-day free trial of Business + AI; the workspace drops to the free Starter plan afterwards |
| Web | ||
| macOS | ||
| Windows | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Bonjoro | Atlassian |
| Price read from | bonjoro.com | loom.com |
| Checked | Nov 12, 2026 | Oct 4, 2026 |
Worth knowing
Bonjoro
- The pricing page shows two versions of the plan list with different free-plan limits and prices, so confirm current numbers at checkout.
- The Grrrowth plan includes 3 users; extra team members are an add-on.
- One-to-many sending and removal of the Bonjoro badge need the Grrrowth plan.
- Prices are in USD.
Loom
- The free Starter plan is capped at 25 videos per person, 5-minute screen recordings and 720p quality.
- Auto-summaries, auto-chapters and filler-word removal need Business + AI or Enterprise.
- Business plans are billed per Creator, and Enterprise is sold on annual subscriptions only.
- No Linux app is listed; recording is offered on Mac, Windows, Chrome, iOS and Android.
Key features
Bonjoro
- Personal video messages
- Record a short video and send it by email or text, with replies by text or video.
- CRM workflows
- Starter and above list unlimited workflows that prompt a video from a CRM event; the Free plan lists CRM integrations.
- Screen recording
- Unlimited screen recordings are listed on every plan.
- Mobile apps
- iOS and Android apps are listed on every plan, alongside sending from a desktop.
- Branding and CTAs
- Starter and above remove the default branding and add call-to-action buttons to videos.
- Scheduling and one-to-many sends
- Scheduled sends start at Pro; sending one video to many people needs Grrrowth.
Loom
- Screen and camera recording
- Record the screen, the camera or both from the desktop app, the Chrome extension or the mobile apps, then share the video as a link.
- Basic editing
- Trim recordings, stitch clips together and add backgrounds, text, arrows and box overlays.
- Transcripts and captions
- Transcriptions and closed captions in more than 50 languages, included on the free Starter plan.
- Comments and viewer insights
- Viewers can respond with comments, emoji reactions and tasks, and creators can see who watched. Engagement insights and calls-to-action are paid features.
- Loom AI
- Business + AI and Enterprise add auto-summaries, auto-chapters and filler-word removal. An AI bug report feature fills in Jira work items from a recording.
- Meeting recordings
- Meetings can be recorded without a length limit, including on the Starter plan.
Plans
Bonjoro
Free$0
Bonjoro branding on videos, unlimited screen recording and CRM integrations. One view of the page lists unlimited videos, another lists a 50-video cap.
Starter$15
per month, billed annually ($25 billed monthly)
Adds your own branding, CTA buttons on videos, unlimited CRM workflows and 2 message templates.
Pro$29
per month, billed annually ($39 billed monthly)
Unlimited branded videos, workspaces, video scheduling and 5 message templates.
Grrrowth$79
per month, billed annually ($99 billed monthly)
Includes 3 users. Adds one-to-many sending, team analytics, removal of the Bonjoro badge and a custom domain.
Loom
Starter$0
Up to 25 videos per person, 5-minute screen recordings, 720p quality and up to 50 members.
Business$18
per user / month, billed monthly
Unlimited storage, recordings up to 6 hours, HD recording, custom branding, engagement insights and calls-to-action.
Business + AI$24
per user / month, billed monthly
Everything in Business plus Loom's AI features, including auto-summaries, auto-chapters and filler-word removal.
EnterpriseCustom
Annual contracts through sales with SSO, SCIM, custom data retention and advanced security controls.
Ways to pay less
Bonjoro
- Annual discount
Save up to 40% with annual billing
The pricing page lists the annual price ($15 on Starter) against $25 billed monthly and says annual billing saves up to 40%.
Loom
- Annual discount
Save up to 17% with annual billing
Loom's pricing page says you can be billed monthly but save 17% if you pay annually.
- Education
Up to 75% off for education
Verified teachers, professors and students at accredited institutions can get up to 50% off premium plans for general academic use, or 75% off for classroom use.
Common questions
Which is cheaper, Bonjoro or Loom?
As of Nov 12, 2026, Bonjoro starts at $15 per month, billed annually ($25 billed monthly), and Loom starts at $18 per user / month, billed monthly. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Bonjoro or Loom?
As of Nov 12, 2026, both Bonjoro and Loom have a free plan.
Which platforms do Bonjoro and Loom run on?
As of Nov 12, 2026, only Bonjoro lists a web app and only Loom lists macOS and Windows apps and a browser extension. Both list iOS and Android apps. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.