Botsify vs BotStar (2026): which should you pick?
As of Nov 13, 2026, BotStar grades higher than Botsify: 2.0 against 1.6 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Botsify grades higher on platforms. BotStar grades higher on value for money and the free plan. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Botsify
AI agent builder sold to agencies as a whitelabel platform
BotStar
Visual chatbot builder with live chat and a Facebook chat plugin
Which one is for you
Pick Botsify if
- Fits if you want the vendor to build the first agent for you
- Works for agencies who want a whitelabel agent platform
Look elsewhere if
- Pricey if you are small: $149 a month, with build work included
- Skip it if you want a free plan or trial, as none is listed
- Watch out: the whitelabel plan has no published price, only a demo booking
- Watch out: 30,000 credits and 60 voice minutes a month, with overage not stated
- Watch out: chat history is kept for 3 months
Pick BotStar if
- Fits if you want one small bot with a handover to a person
- Works for a Facebook page that wants a chat plugin
Look elsewhere if
- Tight if you get traffic: 100 sessions a month is the free limit
- Watch out: Pro covers 1 active bot and Agency 3
- Not for you if you want a yearly option, as none is shown
- Skip it if freshness matters: the footer says 2024 and a plugin promotion ended in 2021
How we grade them
| 1.6GPABotsifyWeak | 2.0GPABotStarFair | |
|---|---|---|
| Value for money | D$149 a month, the start of the dearest tenth of chat tools, where the middle is $36. | C$29 a month for 1 active bot and 1,000 sessions on Pro, and $299 for 3 bots on Agency. It's in the middle band, but the bot and session caps are tight. |
| Free plan and trial | FNo free plan and no trial on the pages read. | CBasic is free with 1 active bot, 100 sessions a month and a single seat. You'll hit that fast. |
| Features | CAgent builder, many channels, voice agents and bring-your-own-key. The plan includes build work by their team. | CA visual flow editor, a code editor, human handover, broadcasts and a Facebook chat plugin. The listing doesn't say what counts as a session. |
| Ease of use | CNo store rating on record. The vendor builds the first agent, but you connect channels. | CNo store rating on record. Building a bot flow takes some learning. |
| Platforms and integrations | BWeb with HubSpot, Calendly, Slack, Shopify, Gmail and Stripe. No apps are listed. | CWeb only, with no integrations listed on the pricing or plugin pages. |
| Best for | done-for-you AI agents for a business | a visual chatbot builder with live chat |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Botsify and BotStar. How we grade
Price against what you get
Botsify starts at $149 a month and scores 2.3 out of 4 on features, ease of use and platforms. BotStar starts at $29 a month and scores 2.0.
Botsify scores higher, and starts $120 a month higher: the question is whether the extra is worth that to you. Of the other SMS and chat marketing tools on the chart, 7 score higher than Botsify for less, and 13 score higher than BotStar for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Botsify also covers AI agents, AI support agent and whatsApp messaging.
- BotStar also covers marketing automation and live chat.
At a glance
| Botsify | BotStar | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $149 per month, billed monthly ($1,490 billed annually) | $29 per month for 1 active bot and 1,000 sessions |
| Free plan | None | Basic plan: 1 active bot, 100 monthly sessions, a single seat, dynamic CMS, keywords and training, and human handover. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Botsify | WiseBit Pte. Ltd. |
| Price read from | botsify.com | botstar.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Botsify
- The agency (whitelabel) plan has no published price; the page directs buyers to book a demo.
- The only plan with a published price is Done For You Agent, and it includes build work by the vendor's team rather than a self-serve builder alone.
- Each plan includes 30,000 message credits a month and 60 voice minutes; the page does not say what overage costs.
- Chat history is kept for 3 months on the listed plans.
BotStar
- Plans are capped by monthly sessions: 100 on Basic, 1,000 on Pro and 5,000 on Agency.
- Pro and Agency each cover limited active bots: 1 on Pro and 3 on Agency.
- The pricing section does not show a yearly option or say what counts as a session.
- The public pages read as dated: the footer says 2024 and a promotion on the plugin page ended in 2021.
Key features
Botsify
- Whitelabel agency platform
- Agencies resell agents under their own brand, domain and prices, with a branded dashboard and workspaces per client.
- Agent builder
- A guided builder generates the system prompt from a brief, indexes uploaded files and URLs and deploys the agent.
- Many channels
- Agents run on Messenger, SMS, websites, Slack, WhatsApp, Instagram and Telegram.
- Voice agents
- The Done For You plan includes 60 minutes of voice calls a month.
- Bring your own key
- Plans list unlimited credits when you supply your own LLM API key, and MCP connections, documents and web search.
- Done-for-you setup
- Botsify's team handles strategy, automation and tuning for the buyer's first agent.
BotStar
- Visual flow editor
- Build chat flows without code, with a built-in content management system for media-rich replies.
- Developer code editor
- Inline scripting lets developers run code and API calls inside a chat flow.
- Human handover
- Conversations can be passed to a person; the Basic plan includes it.
- Broadcasts and drip campaigns
- Listed on the Pro plan, along with API access and integrations.
- Facebook chat plugin
- Website chats can continue over Messenger from one inbox after the visitor leaves the site.
Plans
Botsify
Done For You Agent$149
per month, billed monthly ($1,490 billed annually)
Unlimited AI agents, 30,000 credits a month (1 credit = 1 message), 60 voice minutes, onboarding and a success manager, with the team building the first agent.
Scale AgentCustom
Multi-agent orchestration, unlimited workflows and a dedicated success manager. Sold through sales.
BotStar
Basic$0
1 active bot, 100 monthly sessions, single seat, human handover.
Pro$29
per month for 1 active bot and 1,000 sessions
Unlimited member seats, live chat customization, broadcast and drip campaigns, API and integrations.
Agency$299
per month for 3 active bots and 5,000 sessions
Unlimited seats, custom permissions, custom app branding, template exports and cloning.
Ways to pay less
Botsify
- Annual discount
Annual Done For You plan at $1,490
The pricing page shows $149 a month or $1,490 a year for the Done For You plan.
BotStar
No public discounts listed.
Common questions
Which is cheaper, Botsify or BotStar?
As of Nov 13, 2026, BotStar is cheaper to start with: $29 a month, against $149 a month for Botsify. Botsify starts at $149 per month, billed monthly ($1,490 billed annually), and BotStar starts at $29 per month for 1 active bot and 1,000 sessions.
Which has a free plan, Botsify or BotStar?
As of Nov 13, 2026, only BotStar has a free plan. Botsify does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.