BotStar vs Landbot (2026): which should you pick?
As of Nov 13, 2026, BotStar and Landbot share a 2.0 GPA, both have a free plan, and BotStar starts cheaper, at $29 a month against $36 a month.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
BotStar grades higher on value for money. Landbot grades higher on platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
BotStar
Visual chatbot builder with live chat and a Facebook chat plugin
Landbot
No-code chatbot and AI agent builder for websites and WhatsApp
Which one is for you
Pick BotStar if
- Fits if you want one small bot with a handover to a person
- Works for a Facebook page that wants a chat plugin
Look elsewhere if
- Tight if you get traffic: 100 sessions a month is the free limit
- Watch out: Pro covers 1 active bot and Agency 3
- Not for you if you want a yearly option, as none is shown
- Skip it if freshness matters: the footer says 2024 and a plugin promotion ended in 2021
Pick Landbot if
- Fits if you want to turn a website form into a chat that qualifies leads
- Works for teams without developers who want to build bots themselves
Look elsewhere if
- Pricey if WhatsApp campaigns are the point, as they need Professional WA at $188 a month
- Not for you if your customers live on Instagram, which isn't one of its channels
- Tight if your chats spike, as each one past the allowance costs $0.05 and each AI chat $0.10
- Tight if you stay free: 1 seat, 100 chats a month, web chat only and no AI chats
- Watch out: the page states Landbot's WhatsApp charge as a flat 20% in one place and €0.05 per message in another
How we grade them
| 2.0GPABotStarFair | 2.0GPALandbotFair | |
|---|---|---|
| Value for money | C$29 a month for 1 active bot and 1,000 sessions on Pro, and $299 for 3 bots on Agency. It's in the middle band, but the bot and session caps are tight. | DStarter is $36 a month billed yearly for 500 web and Messenger chats, but that only answers people who start a chat. Messaging 1,000 customers means WhatsApp campaigns, which need Professional WA at $188 billed yearly, plus Meta's fees and Landbot's own charge per message. |
| Free plan and trial | CBasic is free with 1 active bot, 100 sessions a month and a single seat. You'll hit that fast. | CA free plan with 1 seat and 100 chats a month on web chat, with the full builder. No AI chats, and WhatsApp only on a test number. There's also a 14-day trial of the paid plans with no card. |
| Features | CA visual flow editor, a code editor, human handover, broadcasts and a Facebook chat plugin. The listing doesn't say what counts as a session. | CA bot builder with AI agents, A/B tests, human takeover and CRM links. But campaigns are WhatsApp only and need Professional WA, Instagram isn't a channel, and branding removal and the API wait for Professional. |
| Ease of use | CNo store rating on record. Building a bot flow takes some learning. | CNo App Store rating on record. The work here is building the bot itself, block by block, which templates speed up but don't skip. |
| Platforms and integrations | CWeb only, with no integrations listed on the pricing or plugin pages. | BRuns on the web, with HubSpot, Salesforce, Pipedrive, Google Sheets, Airtable, Mailchimp, Zapier and Slack. No phone or desktop app, which keeps it off an A. |
| Best for | a visual chatbot builder with live chat | chat-style lead capture on your website |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BotStar and Landbot. How we grade
Price against what you get
BotStar starts at $29 a month and scores 2.0 out of 4 on features, ease of use and platforms. Landbot starts at $36 a month and scores 2.3.
Landbot scores higher, and starts $7 a month higher: the question is whether the extra is worth that to you. Of the other SMS and chat marketing tools on the chart, 13 score higher than BotStar for less, and 4 score higher than Landbot for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- BotStar also covers marketing automation.
- Landbot also covers AI support agent and whatsApp messaging.
At a glance
| BotStar | Landbot | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $29 per month for 1 active bot and 1,000 sessions | $36 per month for up to 500 chats, billed annually ($45 monthly) |
| Free plan | Basic plan: 1 active bot, 100 monthly sessions, a single seat, dynamic CMS, keywords and training, and human handover. | 1 seat and 100 chats a month on web chat, with the full builder and templates. No AI chats, no API, and WhatsApp only with a test number. |
| Free trial | None listed | 14-day free trial of the paid plans, no card required; the account then moves to Free |
| Web | ||
| Made by | WiseBit Pte. Ltd. | HELLO UMI S.L. (Landbot) |
| Price read from | botstar.com | landbot.io |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
BotStar
- Plans are capped by monthly sessions: 100 on Basic, 1,000 on Pro and 5,000 on Agency.
- Pro and Agency each cover limited active bots: 1 on Pro and 3 on Agency.
- The pricing section does not show a yearly option or say what counts as a session.
- The public pages read as dated: the footer says 2024 and a promotion on the plugin page ended in 2021.
Landbot
- WhatsApp needs Professional WA or Business. Meta's fee comes on top, plus a Landbot charge the page states as a flat 20% in one place and €0.05 per message in another.
- Chats past the plan's allowance cost $0.05 each and AI chats past it $0.10 each; the page alerts you at 80% and 90% of the allowance.
- Branding removal, webhooks, the API and CRM integrations such as HubSpot start at Professional.
- Extra seats are €25 a month in the comparison table, which gives no dollar figure; annual billing is a 12-month commitment.
Key features
BotStar
- Visual flow editor
- Build chat flows without code, with a built-in content management system for media-rich replies.
- Developer code editor
- Inline scripting lets developers run code and API calls inside a chat flow.
- Human handover
- Conversations can be passed to a person; the Basic plan includes it.
- Broadcasts and drip campaigns
- Listed on the Pro plan, along with API access and integrations.
- Facebook chat plugin
- Website chats can continue over Messenger from one inbox after the visitor leaves the site.
Landbot
- Visual flow builder
- Drag-and-drop editor with templates for lead capture, quizzes, product finders and booking steps, with A/B testing from Starter.
- AI agents
- AI agents on every paid plan that understand intent and reply in real time, with a monthly AI-chat allowance of 100 to 500 depending on the plan.
- WhatsApp bots and campaigns
- Bots on your own WhatsApp number and segmented WhatsApp campaigns you can schedule, on Professional WA and Business.
- Human takeover
- A person can take over a chat with its full history in a shared inbox, on every plan; each person uses a seat.
- CRM and app integrations
- Mailchimp and Segment from Starter; HubSpot, Salesforce, Pipedrive, Zoho, Google Sheets, Airtable and webhooks from Professional.
Plans
BotStar
Basic$0
1 active bot, 100 monthly sessions, single seat, human handover.
Pro$29
per month for 1 active bot and 1,000 sessions
Unlimited member seats, live chat customization, broadcast and drip campaigns, API and integrations.
Agency$299
per month for 3 active bots and 5,000 sessions
Unlimited seats, custom permissions, custom app branding, template exports and cloning.
Landbot
Free$0
1 seat, 100 chats a month, web chat only, full builder and templates. No AI chats.
Starter$36
per month for up to 500 chats, billed annually ($45 monthly)
2 seats, 100 AI chats, web and Messenger bots, A/B tests, basic integrations such as Mailchimp. Extra chats cost $0.05 each.
Professional$88
per month for up to 2,500 chats, billed annually ($110 monthly)
3 seats, 300 AI chats, no Landbot branding, HubSpot, Salesforce, Pipedrive, webhooks and live chat support. Extra chats cost $0.05 each.
Professional WA$188
per month for up to 2,500 chats, billed annually ($210 monthly)
Professional plus one WhatsApp number at $100 a month, and 500 AI chats. Meta's message fees come on top.
BusinessCustom
Contract pricing for custom chat and AI volume, from 5 seats, one WhatsApp number, dedicated support and an uptime SLA.
Ways to pay less
BotStar
No public discounts listed.
Landbot
- Annual discount
Save 20% with yearly billing
Landbot's pricing page says annual billing saves 20%: Starter is $36 a month billed yearly against $45 monthly, Professional $88 against $110.
Common questions
Which is cheaper, BotStar or Landbot?
As of Nov 13, 2026, BotStar is cheaper to start with: $29 a month, against $36 a month for Landbot. BotStar starts at $29 per month for 1 active bot and 1,000 sessions, and Landbot starts at $36 per month for up to 500 chats, billed annually ($45 monthly).
Which has a free plan, BotStar or Landbot?
As of Nov 13, 2026, both BotStar and Landbot have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.